Du Yuzhou, President Of China Garment Industry Association

China Fashion Association was held in Beijing International Hotel Convention Center from November 23 to 24, 2012“ 2012 China fashion conference ”。 The picture shows Du Yuzhou, President of China Garment Association.

　　 Du Yuzhou I'm very glad to join the Council of our Association today. All the directors and most of the directors are present. Today, the president of our Federation is present in person, and director He of the national development and Reform Commission is also present. This meeting is also very touching. The form that President Chen just talked about was in person. So how to look at this form and what kind of inspiration we can get from such a curve is very important. This is how Comrade Chen Dapeng combined this form with the implementation of the 18th CPC National Congress. That is to say, this curve also reflects that our industry, like our national economy, is in the process of transformation. What's more, it's not going down all the time. As you can see, the line has started to go up in September. Then, this downward trend is also an inevitable stage for us to develop from a high place, implement the scientific outlook on development, and make adjustments. I am very glad that our association, with the support of all members of the Council, especially the active participation of all vice presidents and enterprises, has made good achievements in the work of the association. As for how we can create a new situation, we should say that through this meeting, I think we should enhance our confidence.

President Chen talked about the international form. Generally speaking, the financial crisis is continuing, and the recovery of the international economy still has a long time to go. This has a great impact on an industry that fully embodies the internationalization of China's economy. But even in a crisis like Europe, there are brand companies whose global net profits can grow by 30%. This tells us from the outside that how we become stronger from the big has our space, our foundation and our space. The key is how we choose. So, the five vice presidents have done the report that President Chen started. I think it is quite perfect and convincing. These five contents are also that we need to attach great importance to the transformation and upgrading. Of course, I believe that we also have other vice-chairman enterprises and other excellent brand enterprises, all of which have their own insights. We will further gather our wisdom and become a big company An important source of thought for strengthening comes from everyone and the world.

Well, the five vice presidents of entrepreneurs have just talked about the new understanding of service. In fact, as a real economy, we create material wealth and cultural wealth for consumption. Consumption is not the end point. Consumption is also the starting point of our creation. It is a cycle. In particular, our services are promoting our products, not to mention, we get inspiration from the creation of production from services and get the information about various aspects created by consumers The key to brand development is the source of creation. The positioning just shows that in the process of our structural layout adjustment, our central and western regions are undertaking the transfer, which is not what people generally understand. The eastern part of the country is unable to carry out its work. If we move to the west, the eastern part of the country is virtual and the headquarters are not. This is an inevitable requirement of social development. Therefore, positioning is an important factor in the development of our industrial socialization. It is not socialized productivity.

So the integration of supply chain, such a measure, is also our industry. In the adjustment and integration to a time when we must pay attention to the supply chain, many of our brand enterprises have deepened to the creation of brands. In connection with the supply chain, it can be said that the supply chain is the basis for the sustainable development of brands. Our industry also attaches importance to the supply chain, from the upstream of resources to the material production chain, The supply chain of material industry chain, as well as the supply chain of cultural creation, culture is not our fantasy. So talent, in the final analysis, is the competition for talents. China's strong, from big to strong, is talent in the final analysis. Our industry, from a big country to a strong country, is also a comparative talent. So an enterprise, a brand, an association, an industry, must be in the final analysis to implement the development of human beings and human creativity. We should implement the people-oriented development of socialism in an all-round way.

Finally, cultural connotation, brand competitiveness, brand appeal, brand recognition and love, or consumer preferences, its appeal, influence, lies in the brand. So brand is to understand it from the cultural level. It is the connotation of the real economy, not isolated, not boasted, not spoken out, nor shown on the surface, but from consumption experience. Well, I believe that these five viewpoints, service, positioning, supply chain, talent and culture, are closely related to our brand strategy. What they said is very profound and brief. His persuasiveness lies in the fact that these five viewpoints are summarized by these five entrepreneurs who have been leading their teams for many years. Therefore, I find the annual work report of such a comprehensive association innovative and convincing. I think at the end of the day, I'd like to talk about two simple opinions, which are also my feelings.

　 For one, I want to talk about taking on heavy responsibilities. Second, we should be pragmatic. I will just talk about these two points.

As for the development of our industry, whether it is to tide over difficulties or create a new situation, our important task lies in complying with the higher requirements of building a well-off society in an all-round way. It is to implement what was put forward at the 18th National Congress of the Communist Party of China. It is also clearly put forward in the proposal of the 12th Five Year Plan of the CPC Central Committee. In this period, our manufacturing industry should become stronger and conform to the new expectations of people of all ethnic groups for a better life. Comrade Xi Jinping said at the press conference that the people's expectation is our goal, and I think we should shoulder the heavy responsibility. There are three points here. First, all kinds of people's new expectations for a better life. We are consumer industries. We should meet the new expectations of people's material and cultural life. In other words, we should create more beautiful products for our people's daily life, that is to say, to create more beautiful products for our people's daily life, Building a moderately prosperous society in an all-round way is a goal set by the 16th National Congress of the Communist Party of China in 20 years. Now, the historical tasks of the 16th and 17th National Congress of the Communist Party of China have been fulfilled very well. In the first ten years, we have successfully spent the first half of building a moderately prosperous society in an all-round way. In accordance with consumption and reasonable prices, we have expanded by about three times, that is, we have doubled by an average of 15%, that is, we have doubled in five years. The central government has said that doubling is not a simple understanding. Doubling is double. We are spending on clothes inside doubling.

In the first ten years, the proportion of our consumption in GDP dropped from more than 60% to 42%. We developed GDP at a rate of more than 10%, but consumption growth was not so high. Therefore, in the plan time of the 12th Five Year Plan and the 13th Five Year Plan period, we should adjust scientific development, increase the proportion of residents' consumption in consumption, and expand domestic demand, especially the residents' consumption strategy, which is the 12th Five Year Plan One key point is the implementation of the scientific outlook on development. Although GDP growth, I have specially calculated this matter in the outline. If our consumption proportion rises from 42.0% in 2010 to 60% in 10 years, there is still a lot of room for growth in our clothing consumption. If you are interested, you can take a look at the development outline of our powerful country. Then, in the future growth, we can't just look at the money, look at its quality. So there are technical, cultural, aesthetic, and service providers, all of which are responsible for the development of our domestic demand. As for the current domestic demand, judging from last year's situation, there are more than 11000 garment enterprises above the scale, because they have increased from 2000 yuan to 2000 yuan, which is much less. For Enterprises above Designated Size, the export delivery value of clothing enterprises accounts for 25% of the production, and a quarter of the value of production above scale is used for export. This was 40% in 2000. What's the proportion of 25% in China's clothing export, 35%. We have nearly one trillion yuan. According to the current exchange rate, the output value of about one trillion yuan is used for export, of which 25% are above scale and 65% are under scale. Therefore, we should not forget that when we talk about Enterprises above scale, we must pay attention to a large number of small enterprises below the scale.

They not only export, but also bear a lot of responsibility in domestic sales. President Chen talked about the curve, the Statistical Bureau curve, the Business Federation curve, we still have a curve to show, we master 100 markets, that is, professional markets, that is, more to face the needs of the general offline, including the market ordinary consumers, where the products are more than department stores Shopping malls are much cheaper. This is our line count. From the point of view of cultural competition in China, it is obvious that our cultural competition is not only a matter of cultural competition in China, but also in the world The hot side. We want to perform well in fashion week. Those enterprises are 100% imported fabrics. They are also low-end experimenters. They also use silk. Silk is from China. If our clothing can't rely on our own industrial chain, what can we talk about spin 。 It's not our responsibility, isn't it.

Therefore, our industry expands domestic demand, clothing bears the ultimate market, drives the whole industry to adapt to the requirements of building a well-off society in an all-round way. This is the difference between Chinese brands and foreign brands. We not only think that our own brands are better, but also reflect the brand value. Only when we bear the weight of Chinese words, Chinese enterprises, Chinese brands, Comrade Xiaoping said, we should have our own Fist products should have Chinese famous brands, and some products should be bullied. So, this is a big task. The second important task is that China's manufacturing industry, including the textile industry, should change from big to strong. In the 12th Five Year Plan period, the manufacturing industry will become stronger, with the transformation and upgrading of the light and textile industry. In the past five years, the ability to create a brand in the past five years is not our ability to develop products. Since we have not made any contribution to the five major brands, we have not made any contribution to the five major brands. We have not made any contribution to the five major brands. It is an industry with obvious competitiveness. Why is it not strong? Because our competitiveness, many factors lie in the demographic dividend, is an advantage. Yes, the strength we want refers to our science and technology, our brand, our talents and our ability of sustainable development. Well, from a big to a strong one, I think more of us should develop from the recent forms, especially the changes in the international situation during the report of the 18th National Congress of the Communist Party of China and the meeting of the 18th National Congress of the Communist Party of China. From the heart of the Chinese people, we must become strong. We should implement this phenomenon through our industries. What we have done to implement the development of science and technology, strengthen the textile industry, strengthen the clothing industry, adjust the external and international forms, and change the political structure. This change is also full of contradictions and competition.

In China, we are faced with the pain relief in the process of transformation and upgrading, resource problems, environmental problems, human capital problems, and the deepening of reform. Now don't we put forward the new four modernizations? Industrialization, informatization, urbanization and agricultural modernization all occupy the development of the real economy. The internal driving force of our internal development is not only due to external pressure, but also to us When it comes to the problems of creating new resources, we should not talk about creating new conditions. We need organic matter, change our ideas, and involve our enterprise system. We still have a paternalistic system. I think it is very difficult for that talent to grow up. So, the world's scientific and technological progress has accelerated, which is the inevitable result of the financial crisis. History is also like this. Now big data era, intelligent era, science and technology have entered our industry, into the era of molecular design and assembly. If our end industry does not know the trend, how to create it? So we need to be strong and small He said that he fell behind and was beaten. We don't want to complain about the difference between our domestic brands and international brands, but we don't want to take a look at the gap between our domestic and foreign brands Is it just the worship of foreign countries? We need to be realistic and pragmatic to judge. It is true that China's market and overseas market competition are all international competition. Therefore, whether it is external or internal, we must speed up and become stronger. Strengthening is a direct reflection of national self-confidence, self-improvement and self-esteem. {page_ break}

　　 The third important task is to take part in the new advantages of international economic cooperation and competition. Our traditional advantages and conditions have changed, but our new advantages are not enough. They are growing and are now accelerating. We have to admit that our supply chain technical advantages have not been brought into full play. China's silk can meet the requirements of fashion brands of Chinese fashion enterprises only after being processed in foreign countries. It can not only be blamed on our upstream, but also on our brand enterprises. What has been done for the development of Chinese fabrics and which international brands do not attach importance to the development of fabrics, but only choose internationally. We can cross the border. We have to admit that although our brands have developed rapidly, there are a large number of them. As far as clothing is concerned, we have preliminarily estimated that no less than 600 or 700 brands with brand value recognized by the market. At the meeting yesterday, 111 clothing home visits focused on tracking and cultivating. In fact, it is mainly tracking. Cultivation is an industry problem and cultivation is a priori In fact, there are more than that. We have 79 clothing brands. Among these 111 brands, the sales volume accounts for 15% of the above scale, and the profit margin reaches 11%, which is more than 6.0% higher than the average level of the industry. Last year's figure is very good. However, in terms of the status of international brands in China, we can see that there is a gap between us and the five entrepreneurs. We have done very well in these five aspects. On the whole, we need to speed up the study and practice summary and refinement. We also attach great importance to the gap in talent. The concept is easy to learn, but it is difficult to do it in practice. Because it depends on people, it is easy for a few people to learn well. It is difficult for a team to learn well and a team with excellent skills can fight hard battles, We are short of a team to fight hard battles, including the supply chain team.

　　 Then, an important condition for the construction of a powerful country is sustainable development, clean and safe, green and low-carbon, which is also our responsibility. Of course, from the perspective of the new industrialization road, our industry should not only make progress in these aspects, but also bear the historical responsibility of full employment, which requires us to expand the market, improve enterprises and employ fewer employees. If we do not develop a larger market through our brand strength, then employment will only shrink rapidly, because our wages are Meng Ten times as much as Gala, the current cotton price and domestic cotton price are more expensive than imported yarn. On the one hand, we need to strive for policies, which are unbalanced and uncoordinated, which is a problem to be solved in our scientific development. At the same time, we should develop chemical fiber well. Chemical fiber accounts for more than three-quarters of our raw materials. We also import a lot of chemical fiber fabrics. It has no other influence. It is all in the textile industry. We try chemical fiber enterprises Many, we use chemical fiber filament to do women's clothing fabric is also very demanding, but we are far from enough in quality and cultural expression.

In the final analysis, we should create new advantages, new advantages in science and technology, new advantages in talents, and new advantages in sustainable development, which is the truth of our country's actual power. Our way is this way. We can't rely on others, we can't rely on our strength. So the second point of view, I think, is to be realistic and pragmatic. I also talked about this a few years ago. Now, when we are changing from big to strong, we are more pragmatic and realistic. Why? Because we really grow very fast. Our scale is not only large, but our brand is also well done. Many enterprises from learning do not understand, to their own practice, feeling the stone across the river, now there are preliminary budding, and even overseas also have a certain visibility. There were no listed companies in the past, but later they did. All the listed companies asked to tell stories, to whom and to shareholders. Our brand should tell stories, to whom, and to consumers. White collar workers are willing to go to the store every year. There is no doubt that there is a cultural foundation for us to pursue. There is no doubt that there is a cultural foundation for white-collar products. It's still relatively high for third tier cities to choose clothes from our brand stores, but there is still a problem. Domestic brands are more expensive than foreign ones. As soon as we tell stories, we will increase prices, and when we make a new brand, we will increase prices. Why not a new brand? Facing more consumers, more pragmatic, genuine, value-added products, and super favorite culture can open up China Why do I go higher and higher in the international market? It is much higher than that in the international market. In fact, there is still a big gap between us. This requires thinking.

Therefore, pragmatic, when it comes to brand, we have been discussing it. Its connotation lies in the product. The central committee talks about product development and brand creation together. We talk about it. The real economy still depends on the entity. I found that the exchange with international big brands and the international forum are not many stories. They are very real. Our products, our culture and clothing are a kind of body language. You can know what to say when you look at my clothes. You can know me when you look at my clothes Is it prince charming in your heart, this is true Kung Fu, what is true? Truth is law, what is beauty? Beauty is the unity of truth and goodness, called truth, goodness and beauty. It is really your own law. Goodness is your good wish. Good wish is combined with natural law to achieve beauty. How to combine it? Then technology, as a form of freedom, is the key to reduce the gap between the truth and the good. Therefore, there is the beauty of technology. The essence of beauty is natural culture and the essence of human beings. The objectification of people's wishes is the objective existence of beauty, but the key is to appreciate it and understand it. We say it's beautiful, and consumers say it's ugly. You can't convince consumers. So, in terms of the practicality of our brand, I still hope that our efforts will be increased in terms of products. The real efforts are not enough. In terms of quality, innovation, and rapid response, there is still a considerable space, a considerable field and a blind area. Of course, social responsibility is an indispensable moral of a brand, We talk about service. We can't use the material strength to strengthen the solid economic strength of Shu city for the first time, because we can't use the material strength to strengthen the economic foundation of Shu city for the second time.

So I said, we are quality. Quality and innovation are not isolated contents. Quality is guaranteed by innovation, technology and management. Otherwise, your cost is very high. Quality is a historical yardstick. Different periods have different standards. So innovation, as the soul, tests our talents, tests our mechanism and tests our vision. The core of technological innovation, cultural creativity, mechanism reform, marketing means and channel construction lies in the brand. I very much agree with the design just mentioned. We compare with each other, and the gap is from 100 to 10, and then to 1. I think the most backward design is still design, not on paper. We have a color. Today, no one mentioned the brand design. Our brand design is very good. As soon as the color is not improved, gray is a complex of rich colors. What kind of gray do you have? How many words do you have? We have no choice but to use white. Recently, I visited the international fiber art exhibition, and there are many works that are reflected in color. There is a big gap between our designs. You can't be old black and white. These are real Kung Fu talks. We never understand them. We need to communicate with each other. I'm glad that our entrepreneurs have expressed profound meanings in their international exchanges.

I believe that the realization of this understanding in our next step of practice will certainly speed up the growth of our brand, to do the real work of the brand, so whether it is service, whether it is social cooperation organization, social organization positioning, supply chain, talent, culture, we should achieve our goal of building a strong country in all aspects, undertake to build an all-round well-off society by 2020 Around 2050, we will achieve the level of moderately developed countries, which also includes the creativity of the upper reaches of clothing. I think we should achieve this goal ahead of time. Thank you.

The supply chain is a strong backing for our clothing industry to become a powerful country. Clothing is the vanguard of our industry's entry into a powerful country. In 1987, at that time, an important decision was made in the Political Bureau of the CPC Central Committee and the State Council, and the clothing industry was put forward from the light industry system to the textile system. At that time, our famous brand strategy, clothing power, was developed under the premise of large-scale textile To, but the world's most solid foundation of an industry, not only big, because we have a strong textile industry chain backing. I would like to express my heartfelt thanks to all of you for your support for my work and for your creative exploration. I also hope that our powerful country will be realized as soon as possible. Thank you.