Su Embroidery Takes The Silk Road By The Fifth China Embroidery Culture And Arts Festival.

November 28th, the Fifth China

The cultural and Arts Festival is held in the town of Suzhou Town, the hometown of Chinese embroidery.

The theme of this festival is "heritage, innovation and communication", focusing on the achievements of embroidery throughout the country on the basis of inheritance and development of Chinese traditional culture in recent years.

At the opening ceremony, Zhen Lake embroidered "sea going outside" activities were officially launched. The embroideries of Zhen Hu embroidered mother will go overseas along the "Silk Road" to strengthen the foreign exchange of embroidery culture and recreate the past glory of Chinese embroidery culture and art on the "Silk Road".

The "offshore activities" will be held in Xi'an and Uzbekistan, Iran, Tehran, Turkey Istanbul, Italy Rome and other cities and countries since April 2013. The tour will be held for 3 months.

Zhou Jingwei, Secretary of the Party committee of Zhen Hu Street, Suzhou high tech Zone, said that during the art festival, the Chinese embroidery art gallery also exhibited 24 embroidered masterpieces, including four embroidery embroidery, Shu embroidery, Guangdong embroidery, Xiang embroidery and Bian Embroidery, Liao embroidery, Jin embroidery and Taiwan embroidery.

Known as "fine, fine, elegant and clean", it is famous for its exquisite embroidery, changeable needles and rich images.

At the scene, Jiangsu Quality Supervision Bureau also officially announced the "geographical indications product - Zhen Hu embroidery".

Zhou Jingwei told reporters that in order to standardize the market behavior and improve the quality of Zhen Hu embroidery products, the Zhen Hu embroidery Association and the Silk Research Institute of Suzhou Vocational University have worked together to make this product.

"Just like the watermark mark on the anti-counterfeit label or banknote, it can be identified by sweeping lightly, which indicates that the origin and quality appraisal of the lake embroidery has a scientific basis in the future."

In recent years, with the theme of "inheritance, innovation and communication", the brand effect and economic benefits of Zhen Hu embroidery have been rapidly improved.

Built "one street (embroidery Street), a museum (embroidery art gallery), a center (embroidery Exhibition Center), a garden (Suzhou embroidery cultural and Creative Industrial Park)", won the national cultural industry demonstration base, the Chinese characteristic commercial street and so on.

And built a complete industrial chain, such as embroidery, flower shop, mounting shop, in 2011.

The annual sales volume has exceeded 1 billion 300 million yuan.

It is understood that, after years of development, the brand effect and economic benefits of Suzhou Zhen Lake embroidery have been rapidly improved, and have won the honor of Chinese folk (embroidery) art, the Chinese embroidery base town, the national cultural industry demonstration base, the national agricultural tourism demonstration spot, the Suzhou city famous film and other honors. A street embroidery street, a museum embroidery art center, a center embroidery Exhibition Center, and a Suzhou embroidery Cultural Creative Industrial Park have been formed, which has perfected a series of supporting facilities for the development of embroidery culture.

Last year, Zhen Hu embroidery street was awarded the title of "commercial street with Chinese characteristics".

By 2011, the annual sales volume of Zhen Hu embroidery had exceeded 1 billion 300 million yuan.

In June this year, with the "Zhen Hu embroidery Street" adjacent to a brand-new embroidery business complex "Su Xiu Tian Di" construction project started, with a total construction area of more than 10 thousand square meters, it will create another complex business complex integrating business, tourism, culture and leisure into a cultural industry trading platform serving as the core of the dissemination of Suzhou embroidery culture, and an art exchange center for scholars and professionals of Su embroidery.