Fierce Competition In The International Arena, Creativity And Design Become The Driving Force For Enterprise Pformation.

< p > China's < a href= "http://www.91se91.com/news/index_c.asp > > garment enterprises > /a > mostly start from" a href= "http://www.91se91.com/news/index_c.asp" foreign trade < /a >. If OEM export is a shortcut to "fast development" of China's garment enterprises, then how can China's garment enterprises accelerate the development of the market?

< p > < strong > using creative culture to break the topic of traditional industries < /strong > /p >

Mr. P, 46 years old, has been engaged in the garment industry for more than 20 years.

Its company is located in the famous Chinese leisure clothing town "Shaxi". On the one hand, it takes advantage of Shaxi's unique clothing industry resources, and on the other hand provides a strong brand operation and product sales platform for the outstanding apparel industry chain in the Pearl River Delta.

In the past, Lin Yi Sheng could earn a lot of money by relying on traditional marketing methods, but in recent years, Lin Yi Sheng has felt unprecedented pressure.

In order to enable the enterprise to go out of a new world, this year, with the help of the connotation of cultural creativity, he promoted the clothing marketing to the height of creative culture, hoping to further promote the development of enterprises through this way.

This new form of industry takes clothing as the carrier, and combines the cultural essence and emotional expression into the brand through the packaging of the creative book box. As a gift to convey friendship and etiquette, its business philosophy is cracking the problems and difficulties faced by the clothing industry, and exploring the way of upgrading the enterprises.

Qiu Shuhong, chairman of the Zhongshan Municipal People's Political Consultative Conference, said that this is a landmark event in the development of Zhongshan's clothing industry.

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< p > < strong > a set of Chinese clothing has a maximum price of more than ten thousand /strong < < /p >.

< p > in the first floor of Zhongshan culture and Art Center, Lin Yi Sheng displays the dress culture in front of people in the form of Sharon club, which is different from the traditional fashion management mode.

Guests come to the clubhouse, exchange and appreciate the beauty of creativity in a dense cultural and artistic atmosphere, and choose and customize their favorite costumes.

Lin Yi Sheng said that he was prepared to integrate different regional cultures, cultural landscapes, folk customs, national charm and other cultural elements into the costumes according to different regional cultural characteristics, displaying different customs with his unique language, and creating clubs with different characteristics throughout the country.

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< p > reporters at the club see that the costumes here are expensive.

An ordinary Chinese costume sells at a price of several thousand yuan, slightly better than 10000 yuan.

Lin Yisheng said that the clothing brand was named "Li Shang Shu Shu", mainly based on the Chinese characteristics of "Chinese emotional collar" and "Chinese emotional tunic", "Chinese silk" and other costumes. Each garment was carefully sewed by senior teachers. According to the different fabrics and styles, the pricing will also be different.

"The most expensive garment here is more than ten thousand yuan, mainly to show our Chinese people's spiritual outlook. For example, buttons can be made of gold inlaid jade materials, and fabrics are also made of high-grade imported fabrics. Every aspect of clothing reflects our Chinese supremacy."

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< p > Lin Yi Sheng said that he will also introduce the eight chapters of the book "the book of national quintessence", "filial piety", "Shi en chapter", "Bohai chapter", "noble articles", "noble articles", "harmony articles" and "inspirational articles" from the various aspects of national pride, cultural beliefs, respect for teachers, respect for filial piety, affection, friendship and so on.

Taking the deep Chinese culture as a support, integrating culture and emotion into clothing, as a gift of intercourse friendship, not only displays elegant taste, but also conveys priceless feelings.

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< p > < strong > creative culture should respect the traditional < /strong > < /p >.

< p > in the clothing Salon of Lin Yi Sheng, the Chinese tunic suit is undoubtedly the main brand. In order to fit the modern fashion trend, his Chinese tunic suit has made many improvements. However, for this clothing containing Chinese emotion, many of these changes are not enough.

"Since it is such a high-end Chinese tunic, why does it even have the most basic style of Chinese tunic suit? The four pockets representing" honor and shame "have become three pockets. The five buttons of the front have become four pieces, and the styles of the necklines have changed. How can it be called a Chinese tunic suit? How can it represent Zhongshan to go abroad?"

Reporters at the clothing Club saw that most of the Chinese tunic suits have been improved. None of them is in line with the style of Zhongshan suit, which is defined by Mr. Zhongshan. Many people say that this may play a wrong guiding role for foreigners who want to know about China or for those who do not know Chinese tunic suit.

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< p > "in order to inherit tradition and innovation, we must make trade-offs. Those that can be modified and which must be retained should be studied."

Qiu Shuhong, chairman of the Zhongshan Municipal People's Political Consultative Conference, said that if the core changed, then it could not be called a Chinese tunic suit.

Li Qimao, Dean of the National Academy of painting and President of the Chinese Academy of painting in Taiwan, used the Chinese tunic he wore as an example to express the above points and clearly stated: "the pocket and back of Zhongshan suit can be changed, and there are 3 things that can not be changed.

First is the style, followed by the color, as a serious formal dress, black and white is the basic color of the Chinese tunic suit. According to seasonal factors, we can choose gray or beige appropriately, and never use flower colors.

Button can only be 5. "

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< p > < strong > go ahead in the grope < /strong > < /p >.

< p > Lin Yi Sheng said frankly that he had not thought about so much before, but in the future, he will further communicate with the designers of the company, and see how he can retain the traditional core content on the basis of continuous innovation. This is also an important problem that Zhongshan garment industry must face in its development process. However, no matter how, the enterprise always takes the first step.

Li Huadong, vice president of China Institute of Industrial Relations, expressed appreciation for the pformation and upgrading of cultural enterprises in Zhongshan fashion enterprises.

He said that at present, the per capita clothing consumption in China has not yet reached the average 1/3 of the European and American countries, but the domestic apparel industry has seen a large amount of stock, mainly because of the serious homogenization of garment technology design, style, quality and fabric among the garment enterprises.

Therefore, clothing enterprises must constantly innovate their products.

At present, Zhongshan clothing enterprises have realized the importance of cultural creativity, and set up a "school enterprise cooperation studio" with the Institute. Through the combination of production, learning and research, the cultural connotation and cultural taste of clothing products can be improved so as to develop a unique consumer demand market.

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