The Growth Of LILY Women'S Clothing Is Expected To Exceed 2 Billion 500 Million In 2015.

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< p > when many a href= "http://www.91se91.com/news/index_cj.asp" > foreign trade enterprises < /a > battered, and began to passively try to attack domestic sales, and encountered setbacks in pition, Xu Weimin appeared calm and patient nurtured 13 times. LILY brand has already "started to grow".

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< p > Xu Weimin's words are full of speculation: "if we don't make the brand of LILY, today's whole silk group will probably not be able to keep the scale of the existing foreign trade market; if we develop our own brand, we will have more chances to enter the international market.

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< p > who says that winter dress is always bloated and monotonous? < a href= "http://www.91se91.com/news/index_c.asp" > women's wear brand < /a > LILY asks questions on its official website, and launches "matching month", Jiang Huang, orange red, sapphire blue, green green, and one season's stunning new product with a whole month's unchanging "outfit".

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In the past 13 years, we have set up an inconspicuous small counter from the foreign brands to become the main brand of the major shopping malls and more than 500 shops covering 28 provinces and cities nationwide. The flagship store is among the top business circles in Nanjing Road, Huaihailu Road.

Nowadays, the brand of LILY is quite heavy in the eyes of some urban female white-collar workers.

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< p > the Shanghai silk group, whose main body is OEM export, can turn the domestic demand market into a brand flower like LILY? < /p >

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< p > < strong > turn around and start at a good time < /strong > < /p >.

< p > as LILY's boss, Xu Weimin, chairman of Shanghai Silk Group Co, has a strategy in mind.

He said, "at first, the silk company didn't make money by pointing to LILY, but in the near future, the whole group will probably depend on it to eat."

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< p > Xu Weimin, this is the trend of China's clothing foreign trade enterprises in recent years: the international market demand has shrunk, and the multiple factors of labor and money have brought about a sudden change in the price relationship.

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< p > when many foreign trade enterprises were battered and began to passively try to attack domestic sales and suffered setbacks in pition, Xu Weimin appeared calm and patient nurtured for 13 years, and LILY brand had already "started to grow".

Having survived the long adaptation period of almost no money in the first ten years of brand building, the high growth after entering the track is explosive: in 2011, LILY sales increased by 40% and profits doubled; this year sales volume is expected to grow 50%, and profits will double.

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< p > "pformation is not to say that we can change immediately, and to cultivate a brand requires" slow fire and slow stew ", which is not urgent, Xu Weimin said.

The foreign trade situation was also excellent. The silk group is one of the largest a href= "http://www.91se91.com/news/index_f.asp" clothing export enterprises in China, with an annual export volume of nearly US $1 billion. The "big guy" is willing to set aside a hand to nurture a brand facing the terminal retail market.

"Today, when the brand becomes the core of competition, our LILY has been grinding for more than ten years."

Victory belongs to those who are prepared.

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< p > < strong > a group of young people's brand plan < /strong > /p >

< p > "whether a major event can be made or not depends on people."

In his tone, Xu Weimin could not conceal his appreciation for Chen Chuan, the founder of LILY brand and general manager of silk group's brand development company.

Chen Chuan admitted that when the LILY brand plan was launched, there were only a dozen people and only 6 million registered capital. "If there is no core team to do business instead of making money, the brand will not survive."

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In the year of P, Chen Chuan and Li Lun, another member of the founding team, were the champions of the domestic costume design competition.

Such outstanding talents, if they follow the rules in foreign trade enterprises, will have a good development in time.

But they choose to break into a single log bridge to realize the value of self promotion.

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< p > > those who know the times are heroes.

At the end of 1999, the foreign trade situation was at its peak. Chen Chuan put a "brand plan" on the head of the group leader: "the trading environment of a professional foreign trade company is about to undergo tremendous changes. It has its own image and its own independent mode of operation, which determines the viability of foreign trade enterprises to some extent."

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< p > in this report, this group of young people appealed to rely on the technical support of many processing entities of the group, plus excellent designers, supporting the professionals from the print edition to management and marketing, and developing their own brands.

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"P > a brand which is completely different from foreign trade business: the opening of this brand: powerful design force, huge marketing team, and become the focus of LILY development. In the past, both ends were ignored in the foreign trade business.

Landing Milan fashion week and other international fashion events to launch new products, unveiled new exhibitions with brand images, investigating different regional market characteristics, and launching different product lines.

A set of value chain competition mode helps a foreign trade enterprise to cultivate a brand from scratch.

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< p > < strong > 2015 sales should exceed 2 billion 500 million yuan < /strong > < /p >.

The silk group of P peak period has been exported to international markets, and there is still a large scale of sales today.

Today, LILY has opened nearly 40 stores in many overseas markets including Russia, Japan, Thailand, Indonesia and Saudi Arabia.

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"P > Xu Weimin's words are full of speculation:" without the brand of LILY, the entire silk group is likely to be unable to keep the existing foreign trade market today; developing its own brand, the enterprise will have a greater opportunity to enter the international market. "

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Is it the real intention of the silk group to pform and build the LILY brand? P /p is the real intention of the silk group to pform and build the brand.

< p > Chen Chuan interrupted the reporter's question: "the division of domestic trade and foreign trade is originally the product of planned economy."

In his view, there is no difference between the market and inside and outside.

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Less than P, he didn't even talk about the 40 overseas stores that he asked for, but he was more willing to focus on the Chinese market in the short term.

"The Chinese market is part of the international market.

A Chinese brand must first win the Chinese market before it can conquer other areas of the global market. "

He said, "if UNIQLO can't sell in the Japanese market, GAP will not sell in the US. Will these brands sell well in the international market?" < /p >

< p > how to further improve the design and quality of the brand so that foreigners are willing to buy the unique brand here in China, so that local consumers are willing to consume the unique brand here at home. This is the beginning of the true internationalization of the brand.

"LILY is still insufficient in many aspects. From next year, product design to brand promotion will be upgraded in a comprehensive way."

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"P > brand steward, there are always so many" dissatisfaction ", which is just so much dissatisfaction, which brings more" satisfaction "to consumers.

Chen Chuan revealed that by 2015, the annual turnover of LILY brand will reach 2 billion 500 million to 3 billion yuan.

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