Japan'S Fast Fashion Brand "Muji" Is About To Open On 21.

Yesterday, reporters learned from Foshan impression city, Japan Fast fashion The brand "Muji" is about to open on the 21 day, that is, this Friday. It became the first Muji shop in Guangfo and the first in Guangdong except Shenzhen. MUJI is a famous Japanese grocery brand. Unlike UNIQLO, which only sells clothes, Muji is selling all kinds of groceries from pencils, notebooks, food to kitchens, household goods and so on. Besides, it has opened more than 60 stores nationwide.

Reporters saw yesterday in impression city of Foshan. MUJI Located on the first floor of the impression city, next to the opened UNIQLO, the decoration has been completed, and the goods are basically placed on the shelves. Impression city official said, the Muji shop area of more than 1000 square meters, commodity category and the country's Muji shop, as small as ball point pen to household items. The person in charge said that Muji will choose Foshan, one is the potential to see Foshan, especially the southern city commercial area. The two is that the fast fashion brands that have opened in Foshan have achieved good results, which also gives them confidence in Foshan.

　 How to attract Guangzhou consumers

As the first Muji shop in Guangfo, can Muji can pull some loyal consumers from Guangzhou to Foshan? Yesterday, many Guangzhou consumers who liked MUJI products said they had no intention to take the impression that there was no subway around the impression city. Guangzhou Come to Muji shopping.

Miss Zhao, a white-collar worker, is a loyal fan of Muji. "I like its simple design and atmosphere, such as stationery, I have bought business card clips and books, and I also like some basic skin care products. They are mainly small bottles, and there are also some household items which are well designed. The other thing is clothing. Looking good, it's too expensive to buy. Miss Zhao said that she used to go to Hongkong to see MUJI products. Now that Foshan has opened, but because there is no subway traffic is not very convenient, she will not go for a special trip. "If you have the chance to play in Foshan, you will definitely go for a stroll."

　　 Relevant

Fast fashion in Foshan is not "acclimatized"

In December last year, the fast fashion brand UNIQLO and H& M first entered Foshan. On the day of its opening, they were popular with young people. There was a long queue shopping situation, which shows young consumers in Foshan love fast fashion brands.

It is reported that the fast fashion brands currently owned by Foshan are mainly UNIQLO, H&M, mango, Muji and so on. Among them, UNIQLO has opened three cities in Foshan, Foshan impression city in Chancheng, Baoli Shuicheng shopping mall in the South China Sea and a new city in Shunde Daliang. H &M has only one impression city in Foshan. Impression city officials said that since its opening last year, the sales performance of UNIQLO and H&M far exceeded expectations, proving that fast fashion brands in Foshan will not "acclimatized".

The first Muji product opened in Foshan, Guangzhou on Friday, and the store is busy fixing it.