Neutral Asexual Gaoyang Let Costume Design FUN
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< p > graduated from Raffles International Clothing Institute, clothing brand management specialty. 2005 assumed the post of "ILOOK world city" as assistant editor of clothing. In the beginning of 2006, she started full-time fashion stylist and set up a studio. She had several a href= "http://www.91se91.com/pioneer/" > Fashion Stylist < /a >.
In 2009, Mr. fashion designer of the year fashion, a 2010-2011 year old men's wear series, and put the design into the market at the end of 2011, and entered the designer's integration shop.
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< p > Gao Yang's fashion principle is only one -- take FUN as the first priority.
Gao Yang has done a lot of work and has gone through many other countries to do more interesting things.
People who are so playfulness eventually do a very serious thing, create personal clothing brand SIMONGAO, and create their own fashion language family.
Bold colors, technology fabrics, avant-garde profiles, and rich levels of design are all SIMONGAO's design labels.
2011 the autumn and winter series was released. When the independent designers in China were still dominated by a black and White army, the a href= "http://www.91se91.com/news/index_f.asp" > SIMONGAO < /a "ran out of red, orange, yellow and green, and opened a world of men's clothes.
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< p > Gao Yang has been a stylist, making him a fashion designer.
"Stylist is not only for clothes, but also for adding content. I will make clothes myself, and there are many creations in it.
As a stylist, let me know more about people's demand for fashion.
Fashion design is a very difficult industry. It involves not only fashion culture, but also a very large industrial chain. Only by insisting and enough love can we do it. "
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< p > Gao Yang regards FUN as an important factor in his design work because he does not like to stick to the rules and not like calm and steady. This is evident from his experience.
"To do something must be fun to kindle my spirits.
The FUN I'm talking about is not playing blind, it is giving oneself a goal, and then breaking through, which includes all aspects of the designer.
If the brand develops to a certain extent, how much profit the work will achieve every year will become my interest point, and that is another FUN. "
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< p > what is FUN? Opinions differ. The difference between the works is one aspect of the achievement of FUN.
The uniqueness of Gao Yang's works lies in the revelation of nature.
"Unlike others, it is not deliberate pursuit, what is in the bones, completely released, and then to recycle.
Designers are either unique in style or helpful to the development of design in the industry, or business models that occupy market share are not what designers used to do.
Then there is the influence, designer star.
But first of all, we should make sure that clothes are made ready for everyone to judge and get feedback.
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< p > < a href= > http://www.91se91.com/business/ > Gao Yang < /a > is a highly conscious person. He will work hard on a piece of clothing and strive to see integrity in his works.
In the process of collecting inspiration, he recorded the good idea with words and inspirations, so that he could extract it at design time.
"A lot of ideas are abrupt. They don't remember them in time."
He has a very collaborative team, from production, public relations, and even the capital chain, all links are in place.
Gaoyang is a fashion designer, but also in the industry, business is not big, in step by step development, is walking in the small business bigger road.
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"P" refers to the embarrassment and distress of the industry. Gao Yang says that every designer will have a dilemma and a different situation. He will do both design and operation, all kinds of plight.
But he has no time to worry, he needs to relax his mind and cultivate a professional team.
"After the initial stage, I have balanced the aesthetic with the business.
We often say that games without rules are no fun.
Design will give you a lot of freedom, but it will also have a framework to restrict you. The two interdependence and mutual pformation are also a pleasure, and the key is how to grasp it. "
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< p > no matter men's clothing or women's wear, Gao Yang defines the brand style as mysterious elegance.
He hoped that the design works could upgrade the beauty of human lines and structures.
The mystery is more reflected in the sense of three-dimensional structure, and can be achieved from the tailoring structure.
Elegance, we should consider the aesthetics of human body and integrate the function of clothing into style.
Color selection is not high enough to polish, and fabrics need to be processed.
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< p > to talk about works, Gao Yang admitted that the most satisfactory is always the next series, and every season needs to improve the shortage of the previous season.
There is no limit to design.
Brand development is still in the stage of finding self image and maintaining self image. Finding a style and stabilizing this style is a great breakthrough.
He was satisfied with the first series. "At that time, I was born calf, and many of the works I designed were very interesting and very lively.
Looking back, the first step is the most beautiful, and the growth stage should be recorded.
The stereoscopic version is a small breakthrough in my design.
In my original consciousness, the costume was flat, and later I understood that it had a lot of connotations in it.
The sense of stereo is a very important clue for me to look for directions, as if you see a small light in the dark, and it will guide you, but that's not the torch. "
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< p > based on fun, Gao Yang is enthusiastic about design and regards his works as creative customization.
He will design clothes for a person, but he does not think it is a high-end customization.
In his view, the advanced customization itself is in the top position of the garment industry in Pyramid. It needs the environment and needs someone to pay the bill.
At present, there are good designers in China, but very few can not be regarded as an industry.
There are advanced fashion week in the world. There are stars who go to show and watch shows. They have certain influence. But some fashion week is also very difficult to develop or even fail to recruit designers.
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< p > taking into account the market demand, Gao Yang has divided his works in proportion.
T works, how to have a concept, how to do homework in the trend.
The focus is whether the overall collocation can highlight the brand's style, and will catch the eye and lead the public.
Some products have design sense and style, but they are not so dramatic and exaggerated. Another part of the product is provided to the elite group for Party wear, with a little style. The rest is available for everyone to buy, and can display functions in concept.
Making products according to proportion is a way to let designers see the same concept and different effects.
Some of Gao Yang's works are exaggerated. They are only used in the show. The purpose is to highlight the essence of the brand and not to be concerned with the reality. He says clothes that can be worn on the street can not lead the concept.
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