2013 Children's Clothing Market Trend Analysis

2012 is the year when many international luxury goods are developing children's clothing in a big way. Many international luxury brands are stepping into the field of children's wear, constantly affecting the children's clothing market with increasing domestic demand, and many children. clothing The diminished version of adult clothing is full of shelves. 2013 what is the trend of children's clothing trend? In the future children's clothing consumption, to meet the children's clothing shop of ordinary families has become a top priority for China's children's clothing industry. Who will take the lead first, and who will succeed first.

With the development of children's clothing in China for more than ten years, there is still a lack of high-end and high-end children's wear brands. Careful consumers can find that the price of some children's clothing brands has been rising. One is the rise in domestic labor costs and the rise in prices of raw materials and so on. The second is that the recognition of brands depends largely on advertising and exposure, so the rise in retail prices of these brand products is not unreasonable. At the same time, when famous brands in China are making brand recognition, foreign brands such as jubilant grey taro and other new fashion children's clothing brands have gradually increased their development and excavation in the domestic market, taking this opportunity to attack the home market and plan for the 2013 big show.

According to China Clothes & Accessories The newspaper reported that with the improvement of living standards and the change of traditional concepts, children's clothing has gradually broken away from the shackles of traditional mode, and has been developing in a multi-level and multi direction direction to fashion trends, lovely and lively, quality and health. The reason is related to the diversified and personalized needs of the 80 generation generation. After 80 parents pay more attention to children's clothing mix and match, thus virtually promoting children's clothing brand innovation and development.

As the leading international sporting goods company in China, Lining has been committed to providing high quality sports products for the society. Similarly, for the children's group, Lining group is also very concerned. Since 2010, it has been involved in the field of children's wear. After three years of exploration, Lining has not only provided many high-quality products for the market, but also accumulated rich experience in the field of children's wear. Existing stores are all over the country's super large tier, first and second tier cities, and there are more than 200 existing brand stores. It is expected to grow to 350 in 2013, and will grow by 40% in the future.

E children's clothing believes that the brand is an intangible asset that brings premium to the owner and produces value added. The carrier is the name, terminology, symbol, symbol or design and combination which are used to distinguish the products or services of other competitors. The source of the increment comes from the impression of the carrier in the mind of the consumer. Do a good job. brand Characteristics and quality will always be the first.