Shandong's "Ruyi Spinning" Road Leads To A High-End World Record.

O Sidles fashion business brand menswear crystal Spirit lead crystal color treasure fashion new trend liuweishilong - Chinese cowboy. In recent years, Ruyi persisted in scientific and technological innovation, constantly adjusted the industrial product mix, opened up the market, developed from 200 million output value 10 years ago to today's 6 billion output value, and is moving towards the world with vigor and vitality. Spin clothing The leading goal of the industry is advancing.

Ruyi, a local textile enterprise with a strong Chinese culture element in Jining. In recent years, Ruyi persisted in scientific and technological innovation, constantly adjusted the industrial product mix, opened up the market, and developed from 200 million output value 10 years ago to today's 6 billion output value.

Qiu Yafu: "as a leader of an enterprise, it should have a strong sense of foresight and sense of responsibility. As an enterprise that aims to become a leader in the industry for decades, it should have the spirit of perseverance and full cohesion. The goal of Ruyi group is to sit on the top of the world's textile and garment enterprises."

　　 Road to high-end

"Ruyi spinning" broke the world record

On the afternoon of June 27th, Premier Wen went to Shandong to investigate the economic situation. 7 enterprises in Weichai, Ruyi and Huang Ming provinces reported to the premier on the spot. Qiu Yafu, chairman of Shandong Ruyi group, said in a report, "under the influence of the economic crisis, the textile and garment industry has been hit hard in the market competition. However, Shandong is willing to continuously improve the level of technology and product quality, expand the recognition and influence of the Ruyi brand in the world, and actively promote the adjustment of the industrial product structure with ultra conventional thinking, so that Shandong has achieved the trend of overturning and overtaking the curve."

Ruyi group is an enterprise that manufactures woollen fabrics. In the textile industry, wool spinning has the highest technical content and the highest price, which can reach 50 to 60 yuan per meter. Even so, the cost of removing wool is basically unprofitable. However, most Chinese wool textile enterprises are fighting for these 50 to 60 yuan "chicken ribs".

Ruyi group realized the brutality and lagging of the slaughters in the low-end traditional market early, so it voluntarily abandoned the market and began to implement the "blue ocean" strategy of high-end products positioning with high technology content, high quality and high added value.

However, the high-end line needs the support of technological innovation, so that the group has been seeking breakthroughs in high-tech development. In February 18, 2009, a new textile technology named Ruyi spinning was appraise. This technology has achieved the remarkable effect of low branch and high spinning. It has easily realized 500 branches of wool spinning, 500 cotton spinning, and both broke the world record. It reduced the quality requirements of traditional textile for fiber materials, and realized the extensive, optimized and recycling of resources. "This technology is an original technology with independent intellectual property rights in China's textile industry. Its successful R & D stems from the innovative strength and complete industrial chain advantages of Ruyi group," said Duyu Zhou, chairman of the China Textile Industry Association. The promotion and application of this technology is expected to bring nearly 10 billion profits to the whole industry every year, and will bring a realistic hope for the Chinese textile enterprises whose profit margins are being squeezed out.

Relying on advanced textile technology, since 2009, the industry of Ruyi group has worked together to transform the product structure rapidly, relying on the technological advantages, cost advantages, brand advantages and team advantages of the industrial chain integration innovation and industrial chain links, successfully reversing the economic decline of the beginning of this year.

　 Gallop the market

Hand in the top international brands

It is understood that the French PV exhibition, founded in 1973, is the top international fabric exhibition with strong support from 1100 European textile entities. It is also recognized as the most authoritative platform for the dissemination of fabric trends in the world.

In February 2009, when the PV exhibition assessed the first 50 companies in the world, 24 of them were eligible to participate in the exhibition. For a long time, China's textile enterprises have not been able to reach the top international fabric trading platform, and finally they were broken by Shandong Ruyi group.

"Product innovation and technological innovation bring many products with new style, pure texture and excellent quality, which also provide quality guarantee for enterprises to vigorously develop domestic and foreign markets." Qiu Yafu told reporters that since the beginning of 2009, the group has stepped up its product promotion efforts, and has been constantly returning to famous exhibitions all over the world, expanding the recognition and influence of the Ruyi brand, and accelerating the pace of Ruyi's going global. Ruyi has become a banner leading the fashion trend of Chinese textile and apparel rapidly. It not only boosted the confidence of the domestic textile industry, but also promoted its integration into the global economy in a wider and deeper way. It also pushed the whole industry to speed up the pace of product structure adjustment and industrial upgrading.

At present, Ruyi lives in the first place of Jining manufacturing industry's foreign trade. Its international marketing network basically covers the main sales areas of the world, and has become an international high-end of France, Armani, Jeni and Germany BOSS.

Brand partners. At the same time, Ruyi also established a stable cooperative relationship with domestic brands in the domestic market.

Chairman Qiu Yafu said that Ruyi group of Shandong, relying on scientific and technological innovation and making full use of various favorable factors, has gradually leveraged the global market. It has become the international and domestic gold and gold textile and garment supplier.

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Have the whole world in view

The global supply of fists

If enterprises want to gain the voice and status in the global market, they must constantly enhance their core competitiveness. After careful consideration, as early as 2003, Qiu Yafu decided that Ruyi group needed to speed up the large-scale and large-scale acquisition and acquisition of enterprises, and quickly expand itself.

Ruyi group's bugle buy-out and takeover business started in 2003. Ruyi bought Shandong Linyi Ao Tai Textile Co., Ltd., in 2004, bought the original Shandong Dongli knitting group; in 2005, it bought the Wanzhou Wan Xin cotton mill established in 1943, and started the construction of the new high-tech cotton compact spinning industrial park, which is expected to form the largest cotton textile base in China and even in the world in the next few years. In 2006, it bought 720 million Jay textile printing and dyeing company with advanced assets in the world. In addition, Ruyi also owns a joint venture garment company with Italy, a real estate company integrating investment, development and capital operation. At the same time, Shenzhen group has set up a Berlin group with design and sales.

At present, in the huge industrial cluster, Ruyi group has formed. Wool spinning The two largest industry chain of cotton spinning, its wool textile industry has reached the capacity of 10 million meters. Its product quality, technical content and export unit price all rank in the forefront of domestic production enterprises.

In 2009, when the second Woollen Spinning lines built by Ruyi group were put into operation, the scale of wool textile production will reach 36 million meters. Ruyi group will become the largest high-grade wool spinning production base in China. Together with 1 million sets of high-grade wool clothing production lines, Ruyi will form the largest domestic wool garment industry chain.

Now, the 250 thousand cotton spinning compact spinning project of Ruyi group has been put into operation in Wanzhou, Chongqing, together with the modern printing and dyeing production line with 300 million meters capacity and the reconstituted cotton spinning enterprise, which can form a complete cotton printing industry chain. Its technology and scale will be the top five in the domestic cotton textile industry.

"This year, Ruyi will launch the brand strategy and the business network strategy, publicize it, create the world famous brand of China's textile and clothing, and create Ruyi soft power." Qiu Yafu said with assurance. In accordance with the implementation of billions of projects to create a century of Ruyi strategic plan, Ruyi group, on the basis of continuously upgrading industrial equipment, technology level and product quality, will further expand the business network and business access of Ruyi products, strive to open 1000 voluntary outlets in China for two years, and build a perfect international sales network in ten years to become China. Spin Leaders of related industries and high-end boutiques will create the world's top quality textile and garment suppliers.