Interpretation Of The Development Trend Of Male Luxury Market In 2013

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< p > men have always been the backbone of China's < a href= "http://www.91se91.com/news/index_s.asp > luxury market < /a >. Both government officials and shopping malls prefer high-end luxury goods as the first choice for giving gifts. Although men's purchasing power in watches and high-end cars has been very strong, their shopping habits will change greatly in 2013.

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< p > according to a latest survey, the purchasing preference of middle class men earning about 510 thousand yuan is more and more biased towards < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > leather products and personal accessories.

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According to MicrosoftAdvertising's latest luxury consumption survey, the number of luxury items that Chinese men buy for themselves are increasing, and Bain&Company's previous survey also pointed out that the consumption of luxury goods for Chinese men increased by 48% over the past 2005-2009 years, according to P.

The sales data of Beijing SOGO mall in 2011 also showed that male consumption reached 30% of total sales, while men spent 2-3 times on personal purchases.

In 2011, from the whole of China, the purchasing power of men accounted for 2/3 of the total purchases of luxury goods. This data should not be underestimated, and it is increasing year by year.

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< p > Sina has also recently analyzed the changes in the consumption habits of Chinese men. Gift giving is no longer the only buying stimulus. More and more men begin to pay attention to self dressing and gradually pay attention to the trend of fashion. This also promotes their purchasing power in personal adornment.

Bags, watches, neckties, suitcases, sunglasses, jewelry and even skin care products are among men's purchase lists.

On the other hand, unlike women's relatively impulsive shopping habits, men's shopping is more rational, which can ensure the stability of the consumer market. At the same time, they have a great loyalty to the selected brands and pay attention to the quality experience besides the appearance.

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Brands such as P, Coach, Ferragamo, BottegaVeneta and Lanvin are aware of the change of Chinese men's shopping and take various measures to meet these new demands.

These brands have increased the scope of product supply, and set up boutiques in some specific cities in China to meet these men's shopping needs.

Ferragamo brand is the first brand in China to open an independent "a href=" http://www.91se91.com/news/index_f.asp "menswear" /a shop, and BottegaVeneta has recently opened second men's wear shops in Shanghai. ClubMonaco and Lanvin have also set up specialized men's clothing stores in Hongkong market.

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