Nike'S "Factory Store" Is Playing The Domestic Two Or Three Line Market.

< p > > /p > P > strong > two or three lines will become the market of sports brands such as Nike < /strong > /p >

< p > last year, the major sports brands were suffering from high storehouse pressure. High storage kept a href= "http://www.91se91.com/news/index_c.asp". The domestic sports brand industry < /a > fell into a low ebb. However, this is not only bad news for China, but also the international first-line sports brand Nike.

A Nike insider revealed that Nike's latest shop opening plan is to open a 40~50 self run factory store this year, which will speed up the store opening much faster than before. The discount rate of factory stores will remain at 3~4 discount.

Not only that, the scope of the opening of the store has expanded from the first tier cities to the two or three line city, which means that the game between the international and domestic brands will be officially launched this year.

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< p > the low price strategy of occupying two or three line cities has been the "moat" of these domestic sports brands.

However, Nike's withdrawal from the two or three line can hold the market is unknown. Nike's latest shop plan shows that Nike's tentacles will extend to the two or three line market.

Under the influence of strong brand power, the lethality of low price expansion strategy will be gradually reflected.

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< p > < strong > > "factory shop" becomes Nike game "weapon" < /strong > < /p >.

< p > two or three line cities have always been the main battleground of domestic sports brands. Can we take reasonable measures to deal with the brand sinking of Nike this time? < /p >

< p > Nike will launch a game with domestic brands in the two or three line market this year. The "weapon" used in the game is Nike's proud "factory store".

Although many domestic brands have begun to learn Nike shop model, but so far there is still a great gap.

The Nike factory store is a self run mode with a store area of at least 500 square meters.

The above Nike insiders said: "the factory store mainly adopts the big store mode, so the factory store is not only a discount sale, but also a brand promotion center."

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< p > a former Anta personage said, "< a href=" http://fz.sjfzxm.com/ > Nike factory shop < /a > the lethality is relatively large, within one kilometer business circle, other sports brands and discount stores are generally difficult to survive.

According to the factory shop discount of Nike, the discount for general winter clothing is about 65% off, the discount in spring and autumn is about 60 percent off, and the discount in summer is about 70 percent off.

If the price of Nike's best sports shoes is 1500 yuan, then the final market price will be 400~500 yuan.

This price will undoubtedly cause a great impact on other brands in China, such as < a href= "http://www.91se91.com/news/index_x.asp" > sneakers < /a >.

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< p > at present, Nike plans to open a new 40~50 store in the whole country. Besides Beijing, Shanghai and other first tier cities, Nike also intends to open these stores to the two or three tier cities.

Take the north as an example, Nike plans to open its own stores in Qinhuangdao and Tangshan.

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