Price Factors Still Dominate The Outdoor Market At The Prefecture Level.

< p > Heihe City, Heilongjiang Province, the outdoor products are fashionable and complete, ranging from fishing articles to camping equipment. The price ranges from ten yuan to tens of thousands of RMB, which meets the needs of all kinds of people and is loved by Russians.

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In particular, some outdoor sporting goods, such as mountain bikes and outdoor a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", etc., are increasing every day. A consumer thinks that in recent years, some sportswear brands in China have undergone great changes in style, color and quality compared with the previous years. A set of costumes cost hundreds of yuan. If they are foreign brands, they need to cost thousands of yuan. Besides brands, foreign brands do not have many advantages. Now, domestic sportswear in style and color are better than foreign brands, not only have sports characteristics, but also contain fashion elements, so they are basically buying state brands. "P >" manager of sporting goods sales department of Jining City, Shandong Province, "Yang said, sporting goods sales continued to heat up.

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< p > a woman in a shopping mall in Dongying, Shandong Province, told a reporter that the weather had cleared up recently and wanted her son to go out for activities outside the study. So he bought an outfit for his son to prepare for a weekend trip. After a cold winter, the general public would choose to go out for sports in the spring, thus promoting the hot sale of outdoor products. In addition, there were more fake goods in the outdoor products market in Dongying, and the local media invited consumers to pay attention to screening.

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< p > the outdoor products industry in Yiwu, Zhejiang province is preparing for the coming peak season. From the international trade city outdoor products area, it is learned that many businesses expect the market to usher in the peak season after the Qingming. The Yiwu outdoor products industry association responsible person thinks: the outdoor industry development has gradually improved. In 2013, the product renewal speed is faster than in previous years. The stronger the quality requirements of the Chinese people, the greater the brand research and development investment and the quickening of the product renewal. The Taobao merchants in Yiwu are also actively preparing the goods to meet the coming of the peak season.

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< p > Yongkang city of Zhejiang province is the hometown of famous hardware products. Outdoor activities such as Jinhua are becoming popular in the surrounding areas, and spring is getting warmer. Many outdoor enthusiasts are shopping here, including tents, mountaineering bags, damp proof mats, headlights, tent lights, gas cooker, camping pot.

The majority of buyers are outdoor enthusiasts. As far as sales are concerned, gas cookers and camping camps have been sold out two times since the Spring Festival.

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< p > sales of sports equipment and outdoor products in shopping malls in Wenzhou city of Zhejiang province are very hot. The sales volume of some brand counters is two or three times that of a month ago. According to the sales staff, the sales of conventional equipment such as a target= "_blank" href= "http://www.91se91.com/" > shoes, /a shoes, fast drying clothes, mountaineering bags, tents and other conventional equipment began to increase significantly in March. From the brand point of view, The North Face and Columbia have different growth rates ranging from 20% to 50%. From customer feedback, consumers are not complaining enough about the lack of outdoor brand in Wenzhou and the fashion of outdoor clothing.

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< p > above all, the above are the "a href=" http://www.91se91.com/news/index_s.asp "outdoor market < /a" of prefecture level cities in various provinces and cities, showing a relatively primary and rapid development feature. The consumer concept needs to be improved. The distributor concept is not yet mature. Price factors are still the dominant market in all parts of the country. Only consumers in Wenzhou, Zhejiang, have a strong pursuit of fashion for the pursuit of international brands. While Heilongjiang God Heihe is a border trade city, the attraction of the Russian market is obvious.

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