Protection Of Outdoor Products

In recent years, outdoor sports have sprung up and developed rapidly in China. Mountaineering, rock climbing and hiking traversing are becoming more and more popular. As the first protective barrier for outdoor sports safety, outdoor products market is also booming.

According to statistics, the total retail sales of outdoor products in China reached 10 billion 760 million yuan in 2011, and maintained a sustained and rapid development trend. At the same time, the rapid development of domestic outdoor products industry has attracted more and more domestic and foreign brands and capital to intervene continuously, and the market competition is becoming increasingly fierce.

Outdoor sports is a highly professional activity, which is related to the safety of life. Obviously, the product should have high standards and high requirements. But actually, at present, China has gone from online shop to physical store, outdoor sports. clothing And related products are not only too busy with price, but some products do not possess the functions of outdoor sports products at all, and consumers' rights and interests are repeatedly violated.

Hidden rules 1: prices are all spoken by merchants.

According to the introduction, in the international arena, the outdoors equipment has unified standards, and the regulations are very detailed. For example, how many times a rope can be used repeatedly, and the coefficient of dropping when weighing 80 kilograms. However, at present, the domestic standards for outdoor fitness and leisure products have not yet been formulated, so the price is also based solely on the business.

At present, the function of resisting ultraviolet, windbreak and waterproofing is often the publicity selling point of outdoor products, but there are also businessmen who talk freely and exaggerate the performance of products. International brand, foreign trade brand, professional brand... All kinds of names make consumers blurred. The price and quality of outdoor products are equally confusing. For an assault suit, the price ranges from one hundred or two hundred yuan to three thousand or four thousand yuan. There are different claims about the price of the merchant. Some say "because the fabric is high technology, so the price is high". Some say "because it is manufactured abroad, so it is expensive to import," and others simply say "buy these". clothes People are rich and leisure, do not care about the price.

Potential rule two: the most magical function is flickering.

Ms. Ding, who works in a company, saw a good sunscreen suit with a good publicity function. She spent 89 yuan, and felt very valuable at that time. After she got up, she found that the sleeves of her clothes were long and short, and there was no sunscreen function at all.

Ms. Meng, a consumer in Ji'nan, bought a set of assault clothing with the function of "air permeability and rain protection" in a street outdoor shop. But when she walked into the mountains, she found that she was wearing sweat clothes, and her teammates were very active, but they were sweating with sweat. They did not intend to sprinkle the water on the suit, and found that they had no waterproof function at all. When Ms. Meng found the store with evidence such as assault clothing and clothes tag, receipt, the store refused to admit the oral promise she had made. Economic South City Consumer Council mediation, the two sides finally returned at 20 percent off of the price.

In addition to ambiguous product functions, a wide variety of brands are more difficult for consumers to distinguish. Mr. Wan bought a pair of hiking shoes allegedly "brand of foreign trade" in an outdoor goods store, but after two hiking (franchised stores), shoelace breaks and insoles fall off. After that, Mr. Wan searched for shoes on the commodity trading platform at home and abroad.

Potential rule three: Design plagiarism and ignore brands

When consumers buy outdoor fitness products, they often find a problem. Although the brand is different, many products are exactly the same, even in many details. The manager of a domestic outdoor leisure brand said that the company had designed a new assault suit and the market responded well. But after attending an outdoor exhibition, in less than a month, there were many "parallel imports" on the market, which was impossible to guard against. The only way to deal with them is to maintain the existing distribution channels to ensure the quality of these products. Manager of Quanzhou Xin Heng outdoor products company also regrets that the domestic outdoor products market is flooded with fake goods. In the outdoor brand, the phenomenon of plagiarism is very serious. That's exactly the same with the shoe industry of Jinjiang.

According to the analysis of the industry, the reason why the counterfeiting is becoming fashionable is that the domestic brands with climate change are really rare. Although some brands are known as outdoor, their functionality and quality are very poor. They are just a marketing concept, and the design and fabric are copied from other enterprises. There is no uniform standard, the quality control system of enterprises is vastly different, and there is no quality standard.

Mr. Xu, a consumer, said he had bought a tent from an individual shop not long ago, but spent only more than 100 times, and only two times. A professional outdoor shop operator also said that in order to cater for the needs of ordinary consumers for amateur use, many manufacturers produced "Shanzhai" outdoor products, such as tent fabrics are not waterproof, supporting rods are ordinary materials such as plastics, sun shading shelter with ordinary fabrics, and so on, thereby lowering their selling price.

As many outdoor products manufacturers call for, at present, China's outdoor products market is still in its infancy, and the relevant departments should conduct reasonable guidance. In addition to regulating the market, we should also introduce relevant standards as soon as possible, which will help boost the healthy fitness of the new industry and provide more support for the national fitness program.

classic case

Case 1:

In October last year, Mr. Gong bought a pair of outdoor riding gloves at Taobao's "ski outdoor riding shop" at Taobao 46 yuan. At that time, the seller introduced the glove which had the functions of windbreak and waterproof, and it could be used in rain and snow. What could make Mr. Gong depressed is that he took the "waterproof" gloves to ride the bike and caught up with the rain. As a result, he didn't ride long, and the gloves were wet from inside to outside. Mr. Gong immediately found the seller and asked for an explanation. The customer service officer of the shop said that the gloves used by Mr. Gong were mainly used for skiing, and they had already marked "professional ski gloves" in the shop instructions. Although this glove has the function of windproof and waterproof, it can not be used for riding on rainy days.

Mr. Gong could not accept the explanation from the shop owner and complain to the local consumers association. In the dispute, when knowing that it can not be used in rainy days, the seller makes a promise of "waterproof function", which is easy to mislead consumers, and stores should give return or replacement.

Case two:

Thousands of dollars to buy the assault clothes did not rain, Xinjiang consumers Lee for this matter very headache. However, when Mr. Li took the expensive vest to the quality inspection office, the staff of the quality inspection office found that the detection standard on the clothes was FZ/T 81007-2003. Spin Industry standards, and in this standard, there is no test of the assault clothing, and can only be tested according to the standard of raincoat. In addition, because the assault clothing is a new product, the standard medium pressure does not have the word "assault garment". As a result, the rain proof nature that Mr. Lee wants to detect can not be checked, and his advocacy of rights can not be realized.

Rights protection strategy

Liu Li, Secretary General of the Consumer Council of Ji'nan, said that for outdoor clothing, it is more about fabric than style deciding function. Illegal operators often make use of consumers' pursuit of low price psychology, and make outdoor fabrics unsuitable for outdoor sports, and then fake products to deceive consumers. In addition, producers deliberately add non existent foreign brands to inferior products to enhance deception.

Liu Li suggested that when consumers choose outdoor products, they should do their homework well. In view of the large variety of outdoor products and high prices, novice should learn relevant knowledge to senior outdoor sports enthusiasts in advance, so as to achieve scientific consumption. Two, we should pay attention to retaining evidence. The various commitments undertaken by businesses should be reflected in product tags or receipts, especially for the functions of windbreak and rain protection. At the same time, many high-end outdoor equipment functions are often beyond the scope of the activities of ordinary enthusiasts, so it is recommended that consumers do not ask for perfection, pay attention to rational consumption.

When buying outdoor clothing and related products, it is best to choose a reputable and professional brand. In addition, we must carefully observe what kind of standards the products perform. Taking clothing products as an example, it is the national standard that starts with GB, or the textile industry standard started with FZ, but no matter which one is, it can only be tested according to the testing standard of "raincoat" category.

Hebei Shijiazhuang relevant department official said, compared to the daily clothing Shoes and Hats Outdoor products pay more attention to professionalism and safety. Therefore, consumers should compare their purchases and not impulse consumption. In the absence of standards and difficult to detect, consumers should take the initiative to require operators to produce evidence of product functions.