End Xiaoping: China's Fiber Trend

　 1. About China's 2013/2014 fiber trend.

1. China International Conference held in Beijing in 2012 yarn During the exhibition, the China Chemical Fiber Association and the consumer products division of the Ministry of industry and information technology jointly released the 2012/2013 China fiber fashion trend report. The move has been widespread in the industry. Over the past year, the topic of fiber trend has often been mentioned in the industry. As a major distributor of fiber trends, how do you evaluate this activity and its impact in the industry?

As we all know, after more than thirty years of rapid development and accumulation of China's chemical fiber industry, the overall level of China's chemical fiber industry has developed to a certain level, whether from the internationalization of the market environment, market competition, multi polarization, product trend of high and new, diversified marketing methods, policy environmental law regulation and government functions supporting. Our country chemical fiber Output accounts for 65% of world output, chemical fiber varieties cover almost all varieties, the main chemical fiber technology and equipment has reached the international advanced level, and has a complete chemical fiber industry chain. Without doubt, China has become the largest production scale, the most complete industrial chain and strong competitiveness in the world. Spin Chemical fiber manufacturing industry.

To move forward from a big country to a powerful country, the whole industry and enterprises should apply the concept of innovation, accelerate the transformation of development mode and development path, cultivate and form new competitive advantages with innovation, quality, brand and service as the core, thus forming a strategic consensus on the industrial chain and value chain rising from low end to high end.

In the outline of textile power, it is very important to mention that the brand power is strong. In 2012, the China Chemical Fiber Association released the 2012-2013 China fiber fashion trend to the whole industry. It is an important measure to start upgrading the value of China's textile industry chain from raw materials.

As the maintainer of chemical fiber market order, the supervisor of enterprise behavior, and the leader and promoter of technological progress in the industry, the chemical fiber Association of China, which is jointly launched by the Ministry of industry and information technology, Donghua University and textile product development center, is an innovative thinking of the brand development strategy of the industry, and an important measure to start upgrading the value of China's textile industry chain from raw materials. This activity is a booster for cultivating brand and promoting brand building.

The release of fiber trends is aimed at delivering the most advanced, cutting-edge and differentiated products in China. At the same time, it also transfers the world's leading new chemical fiber products to downstream manufacturing enterprises. It combines the trend of textile fashion with the downstream fashion trends such as yarn, fabric and clothing, which is conducive to the recognition and recognition of the end consumer, and promotes the development of the textile industry chain to new products, changes the direction of stimulating demand for innovation, promotes the overall upgrading of the value chain, improves the overall competitiveness of the industrial chain and the contribution rate of the fiber brand to the development of the textile and chemical fiber industry, enhances the international competitiveness of the Chinese brand, and enhances the international image and influence of "made in China".

Since the first Chinese fashion trend was released last year, it has received wide attention from all walks of life and has been widely praised by the majority of chemical fiber enterprises and downstream enterprises. From this year's enthusiasm for reporting products, we can see that this activity is recognized by enterprises.

This year, during the launching of China's fiber fashion trend, the chemical fiber Association launched the China fiber Museum for the first time at the yarn exhibition. Among them, the "Sheng Hong cup fiber space creative competition" was launched. The reason why the enterprise named its support activities is the meaning and role of the enterprise in releasing the activities of the fiber trend, and reached a high degree of consensus with our organizers. Through activities, we can carry forward well done enterprises and enterprises, and the whole industry will be better.

The release of fiber fashion trend is conducive to achieving better integration in all aspects of the industrial chain. The combination of fiber fashion trend with yarn, fabric, clothing and other downstream fashion trends is conducive to better play the overall advantages of the textile industry, so that China's textile industry's international competitive advantage is more obvious. The release of fiber fashion trend will play a positive role in promoting the upgrading of China's textile industry from the integrity of industrial chain to the improvement of value chain.

2.2012/2013, the ten most popular fiber species in China's fiber fashion trend report, has been popularized for several years in the industry. This is different from the fashion trends, fabric trends, yarn and color trends of a particular year that we are familiar with. Then, what are the characteristics of the trend of fiber? What do you think about the trend of fiber?

The prediction of the trend of fiber trend is based on a certain epidemic rule to infer the prediction results, and then organize experts with excellent knowledge in chemical fiber industry to analyze together, referring to the product development, marketing and popularity of chemical fiber enterprises over the years, combined with the prevailing laws, summarizes the consumption habits and consumption trends of consumers in recent years, and concludes the final results.

Relative to fashion trends, fabric trends, yarn and color trends, fiber fashion trends continue for a longer period, depending on the popularity of the elements. The elements of fiber popularity are mainly its technology, differentiation, functionality, and characteristics of the times (green, environmental protection, low carbon, energy saving). The popular elements of fiber will go through continuous technological innovation over a long period of time. Although the name has not changed, the connotation has changed a lot. For example, it is also a composite fiber with different shrinkage. The product and performance of the product will change a lot in the next few years or a longer time, including whether the production method is one-step or two step production, or the more advanced method is different for the enterprise. The popular elements of clothing, fabrics, yarns and colors, especially color and clothing, are popular and changing rapidly.

Fiber has a trend of popularity. The familiar "Dacron", "Lycra" and "modal" have strong popularity in different periods. They enhance consumers' desire to buy and enhance the orientation of consumption. The expansion of consumption oriented demand has led to the upgrading of the whole industrial chain of popular fiber, and at the same time, it has led the transformation of industry development mode from scale efficiency to brand benefit, greatly enhancing the value of brand.

3. how do you think the trend of fiber trend can be better accepted by downstream enterprises? What is the significance of the release of fiber fashion trend to the entire textile industry?

　 The important significance of the release of fiber fashion trend to the entire textile industry will mainly be reflected in the following two aspects:

1, help domestic downstream enterprises to understand the domestic chemical fiber products and technology, as an import substitute, reduce costs, increase price competitiveness and profit margins.

In the past, our downstream customers, buyers or fabric enterprises, if we want to purchase some kind of functional fiber, may think directly of a foreign brand, the fiber produced by an enterprise, and we do not know that there is also a certain enterprise in our country, which can produce the same level of fiber products of a brand. Therefore, the release of the trend will enable more downstream manufacturers to know and understand the latest products and technologies of China's chemical fiber. We also know that we also have our own good fibers, and purchase and use these products to replace similar imported products. This will make our chemical fiber enterprises occupy more domestic markets and form a great role in the smooth transmission of information among the industrial chains.

2, help downstream businesses more accurately grasp the international and domestic fabrics in the function, appearance, wearability of the trend, and China's fabric trend is released, the fabric trend has released in the fabric color, texture, style changes and needs, and China's fiber fashion trend release focuses on fiber on the fabric of the function, appearance, wear performance changes and needs. The publication of the two fashion trends reflects the changes and needs of the industry terminals in the future in terms of the production and processing of fabrics. This provides a more comprehensive reference and decision-making basis for the downstream enterprises of chemical fiber industry in production, design, procurement and other links.

Therefore, from the perspective of the whole industry chain, we have synthesized and analyzed the popular trends released by the demand changes of different industrial chain terminals, which will play a practical guidance role for downstream industries in the production and R & D of products that meet the needs of the market, which is also required by the whole industry.

4. what are the characteristics of China's 2013/2014 fiber trend that will be released this year? How to popularize these popular fiber products in the industry in the future? At the same time, how to brand the popular products to bring more benefits to chemical fiber enterprises?

This year's fashion trend is released. We will have three main points: first, collect more comprehensive information as far as possible, make the release of the fashion trend more in line with the industry development rules and lead the market trend; two, communicate with the downstream of the textile industry more fully, get feedback from the downstream and work together to promote the popularization and application of the popular fiber; three, increase the fashion elements, and pay more attention to the improvement of language and form in the process of publication and promotion, making it more fashionable and easier to spread.

1, with the help of official power. With the help of official strength, products can not only be supported by official powerful resources, but also help consumers to trust products more. In the early stage of building a brand, relying on the official image and supplemented with necessary publicity, enterprises can not only save money, but also minimize the risk of the enterprise and the market.

2, choose excellent partners. The brand value of fiber is ultimately reflected through clothing. Once the quality problems of clothing appear, the reputation of fiber manufacturers will also be damaged. Therefore, enterprises need to choose excellent partners for directional sales, and make technical guidance to every link in the industry chain to ensure the quality of final garments, so as to ensure that the cooperation between fiber manufacturers and downstream manufacturers will not have a negative impact.

3, use tag to promote fiber. The issuance of unified tag will become an important link in the construction of high quality fiber International (domestic) supply chain and sales system engineering, which will be carried out by the specialized agencies under the third party organization, and the production and sale of the suspended fiber products should be carried out in full accordance with the relevant standards.

4, the association quickly formulating the association standard. In order to solve the practical problems faced by enterprises in the absence of standards, the association will formulate industry association standards for specific problems according to the application of enterprises, and will play a certain reference role in formulating and reporting industry standards and national standards. In order to speed up the progress of standardization, the association set up a working group on standardization. {page_break}

5, borrow the terminal brand. Since the formation of the brand takes a long time to accumulate and a large amount of capital to invest, it is a good policy to rely on the enterprises themselves to directly display the raw materials in front of the consumers. In the past two years, we have strengthened the docking and exchange activities between chemical fiber enterprises and terminal enterprises. Every docking meeting is very enthusiastic. Terminal enterprises do not know that our chemical fiber enterprises have developed so many good fibers. They have expressed their cooperation with our chemical fiber enterprises to jointly build China's fiber brand.

An example is given on how to "brand" these popular products and bring more benefits to chemical fiber enterprises.

"Yi mian" is a registered trademark of the super Imitation cotton synthetic fiber, which is jointly developed and promoted by members of the Chinese chemical fiber industry technology innovation alliance. At present, the product technology system and product standard are being developed. The super Imitation cotton products produced by the enterprises within the alliance can reach the technical standard and hang up the brand. The textile made of the tag fiber can also be suspended, ensuring the quality of the fiber products and products, and ensuring that the participating enterprises can occupy a larger market share, avoiding the current situation of fish and birds, and ensuring greater benefits for the enterprises.

5. will China's fiber trend continue to be released? What activities and activities will the association carry out around the release of China's fiber fashion trends?

The research and dissemination of China's fiber fashion trend is an innovative idea of the industry brand development strategy. Since its publication last year, it has received wide attention from all walks of life and has been widely praised by the majority of chemical fiber enterprises and downstream enterprises. On the basis of summing up our experience, we will constantly improve the form of publication and evaluation mechanism. We will continue to carry out the activities of fiber fashion trends. The bigger the scale, the greater the influence, and the more profits the enterprises will make.

Around the release of China's fiber fashion trend, the association will also launch the China fiber Museum at the yarn exhibition and take the theme of "beautiful world in the world of textile fiber" as its theme. The China fiber museum is launching the exhibition featuring fiber trend, new generation (functional) fiber, chemical fiber recycling and recycling economy and new generation polyester (Imitation cotton).

Sheng Hong Cup China fiber creative space works exhibition

1. What is the guiding ideology of the joint exhibition of China's fiber creative space works with the theme of "beautiful world in China"? What kind of effect do you want to achieve?

The "Sheng Hong Cup China fiber creative space design competition" and the Chinese textile fashion trend jointly launched activities aimed at promoting the transformation of the textile industry chain to the value chain of new product development and innovation, boosting the overall competitiveness and increasing the contribution rate of fiber brand to the development of textile industry. At the same time, "Sheng Hong" is the exclusive name, vigorously shaping the brand image of Sheng Hong, showing the charm of brand products.

Through the works, we advocate the latest fiber design concept - green ecology, circular economy, low carbon environmental protection art, interpret and display fiber characteristics in a new perspective, enhance the knowledge and application ability of new generation designers to fiber materials, and create a new platform for Chinese chemical fiber industry to spread brand culture.

2, the designers who participated in the joint exhibition of Chinese fiber creative space works all came from the institutions of higher learning in China. How do these designers reflect their fiber characteristics through their creative works?

The participants in this competition are teachers and students from 12 universities across the country. They will use fiber material (chemical fiber as the main material) to give full play to their creative thinking and complete a work of art. The work can include fabric design, interior textile design, carpet design and costume design works, daily necessities, handicrafts and so on.

3. What positive effects can this creative work show play on fiber promotion?

1, the concept of fiber is given to the work, vividly showing the application of fiber. On the one hand, it enables viewers to understand fibers and understand fibers more intuitively and visually. On the other hand, it enables downstream users to use fibers better and scientifically, and inspire designers' inspiration.

2, promote the fiber through the propaganda and guidance role of the media. The whole activity will be reported and publicized by various media. Through various reports, the performance and application of fiber will be presented to readers. This is the most extensive, traditional and effective way to promote fiber.

4, the joint exhibition of China's fiber creative space works has been supported by Sheng Hong group, a leading enterprise in the chemical fiber industry. Can such a joint exhibition open up a new mode of cooperation between enterprises and universities, scientific and technological personnel and designers, and jointly promote the application and promotion of fiber?

This is a question about the industrial chain alliance. The chemical fiber Association and the China Textile Science Research Institute, led by the chemical fiber industry technology innovation alliance, are organically combined with the contracting parties such as production, study, research and application to build a complete technological innovation chain from the whole process of raw material development, spinning, weaving, dyeing and finishing, and fabric development. Through the innovation and integration of energy saving, emission reduction and other technologies, we break through the technical bottlenecks of the large capacity continuous polymerization direct spinning device to produce high quality differential polyester, and accelerate the development of a new generation of polyester industrialization technology characterized by high quality, multi-function and low energy consumption, so as to upgrade the technology and product upgrading of the evolutionary fiber industry. The contracting parties are legally guaranteed by this contract. Through the optimization combination of resource sharing and innovation elements, a common interest community of collaborative innovation is formed around the key generic technologies of the new generation of polyester industry.