Han Zhiqiang, General Manager Of Shenzhen Banner Clothing Co., Ltd.: Three Key Elements Of Garment Enterprises' Success

< p style= "text-align: left >" 2013 China "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "forum" first brand laboratory and brand experimental Sharon, will gather the avant garde thought, explore the brand business mode, innovation mode, promotion mode, consumption mode, communication mode and product mode with the Explorer's thinking and knowledge, highlighting the forward-looking, experimental and pioneering. Through the application and experiment of new technology, new mode and new trend in brand practice, we can create creativity and competitiveness, form new values and forces, and promote the incubation and growth of new leaders. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/06/2013040616371464093.jpg "/" < < > >
< p style= "text-align: center > > another clothing enterprise in Shenzhen: Shenzhen banner" a target= "_blank" href= "http://www.91se91.com/" dress "/a > General Manager Mr. Han Zhiqiang gave a wonderful speech on the theme. < /p >
< p > below is a record: < /p >
< p > Han Zhiqiang: distinguished leaders of China Fashion Association, elite of fashion industry, ladies and gentlemen, ladies and gentlemen, good evening. In this beautiful season, we are gathered in Beijing to discuss opportunities. First of all, I would like to thank the China Clothing Association for its concern for Mr. Thanks to the support from all sectors of society, especially those loyal to our brand or loyal to our brand. It is a great honor to share with you the growth experience of this group. The reason for this is that the growth experience is because we are not successful in comparison with our predecessors. We are taking the attitude of learning to participate in this event. We cherish the learning platform provided by the clothing association. < /p >
Xia P made a summing up of our costumes before, and I benefited a lot as a guide. As we all know, Karosi's dress is a new brand. It has been adhering to the concept of boutique since its listing. Karosi turned into a number of business owners. As we all know, affected by the global economic downturn, 2012 is a year of China's real economy, especially the clothing market downturn. Karosi is also cautious and cautious. He has been doing business for more than a year. Karosi has opened shop for more than a year. The store is full year, and its performance is over ten million. Many friends in the clothing industry say that we are black horses. We can only smile silently. In fact, our hearts are very scared. We even have a lot of work to do. Now I would like to share with you why the flag of Wan Qi will become a focus of performance. < /p >
< p > whether a company can succeed depends on whether it has good competitiveness. So what is the core competitiveness of ten thousand flags? In my speech today, I only talk about three points, the first is the product, the second is management, and the third is the terminal. < /p >
＜p＞　　首先我來說產(chǎn)品問題，什么是別人沒有，就是差異化、獨特化，大家都在談差異化、獨特化，可是落到產(chǎn)品上，還是大同小異，讓差異化、獨特化成為紙上談兵，那么萬旗是怎么做到的，兩個字創(chuàng)新，公司非常注重創(chuàng)新，只有創(chuàng)新，才能把差異化、獨特性落到實出，只有創(chuàng)新才能展示優(yōu)勢，保證產(chǎn)品的品質(zhì)，我們堅持使用高品質(zhì)面料，比如像在普拉達店里看到最新的服裝，同樣的也可以在我們店里看到，其次在設(shè)計上我們與國際接軌，始終走在時尚的前沿，在版型上我們在立體裁減的基礎(chǔ)上，開創(chuàng)塑身裁減，增加＜a target="_blank" href="http://www.91se91.com/"＞衣服＜/a＞的修身功能性，我們都知道有部分消費者身材并沒有按照版型來長，需要按照自身提醒修改一下，要敢于把克勞西的衣服打開，我們的產(chǎn)品表里如一，內(nèi)力的做功比較精細，同時讓客戶對克勞西品 The brand has produced a sense of identity, and the effectiveness of word of mouth communication has been generated. < /p >
I said, what is new and old tune? Our custom promise starts from the customer's order, and the product is delivered to the customer within seven days. And we have to shorten the time period, and the target of the particle is three days. Why do we do this? Because we know that the women's timely consumption is very strong. We hope that our customers will not miss the pleasure of dressing immediately or even at that time because of waiting. Similarly, this rapid reaction is also a requirement for the internal management of the company, and a test of the brand experience and technology. At this time, many people will say that such service must be very expensive. No, our brand customization is not increased. At the same time, we advocate the after-sale service for the customer's heating class and promote the service. < p > another point, we adopted the wolf boy tactics in the product strategy, and carried out the advanced volume customization business. We uphold the best management is the best service, the best service is the best management. Now I want to talk about second topics. < /p >
< p > management. As we all know, there is no high technology only to carry out. Our company often says that the best management is the best service, and the best service is the best management. We insist on putting this sentence into practice, and this should also meet the requirements of the company's innovative management. We advocate detailed organizational structure and horizontal management mode. For example, when an event occurs, there is a primary receptionist. He can mobilize anyone in the company to accomplish this event, and all the focused companies forces are able to solve this problem quickly and improve the effect. This way not only increases the effectiveness of the work, but also strengthens communication and eliminates departmental level in the process of cooperation among departments at all levels. At the same time, we have improved executive power. This management mode has made our work really efficient and efficient. The characteristic of our management is to bring innovation into practice. {page_break} < /p >
Everyone here knows that the foundation of management is talents, what are talents? Some people will say that they are highly educated. Some people will say that they have been treated in large groups, and such talents are p. With perfect qualifications and dazzling work, is manager a talented person? Our banner says no, the first element of talent is excellent personality and personality. Our talent view is that technology can be cultivated, and human quality is the key to technology. The responsibility learning ability is diligent. Only those who satisfy these three elements are the talents of the enterprises and the talents that the society needs. Therefore, our banner does not emphasize the professional skills, and pays more attention to the basic quality. We need someone with responsibility, learning ability and diligence. We can not find the right people for a job temporarily. We are willing to be redundant. We recognize that the talents of Wan Qi are not only the talents of the enterprises, but also the talents of the society. They contribute to the enterprises and contribute to the society in the society. Even if he left the banner one day, his spirit would always belong to ten thousand flags. We believe that a spark can start a prairie fire, have correct values, people with positive energy will not be negatively affected, but will lead others to improve and progress. < /p >
< p > we have carried out an in-depth interpretation of the eighteen major schools. We have our understanding about President Xi's positive energy. When others complain, they are complaining about social strata. When others complain, they are the ones on the top of the Pyramid tower. On the positive energy theory, we must cultivate people's upper class ideology, so as to realize the quality of benevolence and moral quality. Positive energy is the development of the driving force for shaping talents. In addition, tens of thousands of talents cherish talents. They attach great importance to training talents, focusing on team learning, improving people's quality through learning, improving their understanding of things, reducing the cost of communication, improving work efficiency, and increasing the team's ability to coordinate operations. Learning is a multiplication for individuals and teamwork. In order to train employees, we have developed a talent strategy alliance mechanism and signed an employee strategy agreement with employees. For example, we choose excellent employees to pursue further studies, read MBA or EMBA, but the employee must promise to serve the company for a certain number of years after the completion of the study, and we pay the highest remuneration for the comrades in the industry to ensure the basic interests and protection of the employees. This increases personal value, increases social identity, improves the subjective initiative of employees, and creates high efficiency. < /p >
< p > below I will talk about third points. What I want to analyze with you is the terminal. You may be more concerned about the work of our terminal. Because of the time, I am very concerned about the short construction. We have drawn up a unified standard service in the whole country. From the ceremony to the speaking, we have set a very perfect standard. Customers walk into any shop. What he feels, including the introduction of products, is the same. At the same time, we also attach great importance to the professional skills training for terminal salesmen, because the terminal salesmen must interpret the products, so that customers can fully feel the value of the products. Another point is that we pay great attention to the details of terminal services, for example, a word circulated by our terminal is called warehouse than clean. Clean is clean. We do not do surface work. We put every standard into practice and produce tangible results. The real expression is as follows. < /p >
< p > we believe more strongly that warehouse customers can not see it, but our staff are getting it. He feels the company's standards and his work attitude. A famous Japanese entrepreneur, Mr. Tae hee, has spoken in a sentence, building a standardized behavior, shaping ideas, improving the efficiency and quality of work, so that customers can feel the experiential service in our shop. As a conclusion, according to my hostage in the clothing industry in recent years, we still have a lot of road to go. We should be modest and prudent. We should not only study and strengthen our own quality building, but also better adapt to the needs of market development. If we want to win the market, we must create a market. All the operation experience and brand idea of Wan Qi are all shared by all industry colleagues. This is fundamental. This is also very important. I hope my speech can bring a little joy and inspiration to all of you here. It's my great honor. < /p >
The last thing I have to say is that just now, Mr. Xia also told us that the first lady visited the country, and the clothes she wore had a wave in the global political and fashion circles. We, as the attainments of the Chinese clothing industry, should seize the opportunity and March to the wider international market. It is ready for the Chinese clothing brand to be ready in the international brand. I hope that all of you here can win the spring of the garment industry together, and I wish you good health and good luck. Thank you. < /p >