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Interpretation Of The Development Of Local Women'S Shoes Industry In 2013

2013/4/9 17:16:00 60

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Belle (BELLE)Senda (Daphne)Daphne Footwear Industry 2013

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2013 in China, the whole < a href= "http://www.91se91.com/news/index_x.asp" > shoes industry < /a > the market is surging. The sports shoes industry has high inventory, the children's shoes animation industry is rising, the outdoor industry has sprung up, the shoe industry's right and wrong is still unable to hide the rapidly changing Chinese women's shoes market.

Although BELLE Daphne is in charge, the women's footwear market in the whole country is still growing steadily, and the market can never ignore Chinese women who have strong consumption power and consumption ability.

1, < a href= "http://www.91se91.com/news/index_x.asp > > women shoes < /a > industry status /p >

China's footwear industry has a long history. With the tide of reform and opening up, China has undertaken the shift of the international footwear industry, and has become the world's largest footwear production center and sales center. It has formed a very perfect industrial chain and industrial development platform, and has basically occupied the middle and low end shoe products market. The traditional shoe making powers such as Italy, Spain and Portugal have abandoned the middle and low end market, all of which have shifted to high-end market, and the footwear industry in Brazil, South America has begun to turn to high-end market.

Industrial Distribution

from the perspective of industrial distribution, China's footwear industry still maintains a cluster development status.

There are four main industrial clusters: one is the Guangdong footwear industry base represented by Guangzhou, Dongguan and Huidong, which mainly produces high and medium class shoes; the two is the Zhejiang shoe industry base represented by Wenzhou and Taizhou, mainly in the production of medium and low grade shoes; the three is the western footwear industry base represented by Chengdu and Chongqing, which mainly produces women's shoes; four is the production base of shoes, represented by Fujian, Fujian and so on, mainly producing sports shoes

two, the development prospect of women's shoes industry

At present, China has become the largest footwear production and export country in the world. The footwear industry in China is developing at a rate of 15%. China's footwear industry accounts for 66% of the world's total output and has become one of the most competitive footwear production and export trade centers in the world. P

China's export of footwear products has maintained steady growth, but at the same time, it has been restricted by several factors. First, the EU anti-dumping effect on leather shoes still exists, leading to a decline in the overall export volume of leather shoes in China. P

Two, the increase in raw material prices has increased the operating costs of enterprises, while the price of shoes has not been able to rise simultaneously, and the development space of enterprises has been further squeezed.

Three, competition pressures from Vietnam and other countries are on the rise.

At present, Brazil, Vietnam, India and other countries continue to increase shoe production, and China's footwear products in the international market has formed a strong competition.

In the future, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading is the way to go. Therefore, in terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the product price and the total value of exports will continue to grow.

the future development goal of China's shoemaking industry should be the internationalization of the industry and the globalization of the market.

We suggest that the shoemaking enterprises strengthen brand awareness, implement "brand internationalization strategy" and enhance the added value of product brand.

At the same time, enterprises should invest more in quality and design, so as to raise the profit rate of products.

We should occupy the international market space and realize the sustainable development of shoemaking industry with the advantages of long sleeve dance.

three, women shoes industry mainly < a href= "http://www.91se91.com/news/index_x.asp" > origin < /a > analysis /p >

the shoe industry in Wenzhou is "more male than female"

for a long time, the footwear industry in Wenzhou is in an embarrassing situation of "Yang Sheng Yin declining". Under the monopoly of Guangdong, Chengdu, Tongxiang and other women's shoes base, Wenzhou women's shoes have never been able to break through and become a topic of common concern among the government, industry associations and enterprises.

With the increasingly saturated domestic market for men's shoes and the blocking of export leather shoes, women's leather shoes have become a new selling point. It is a new opportunity for many shoe factories in Wenzhou to excavate the potential of women's shoes market.

If women's shoes in Wenzhou can keep pace with men's shoes, the status of "shoes capital" in Wenzhou will be even more difficult to shake.

simple summary, compared with men's shoes, Wenzhou women's shoes are lagging behind in the following aspects:

1, low market visibility and few famous brands.

In Wenzhou, the top brands are all made up of men's shoes. The reason why Kangnai is so generous this year is to publicize the limited edition women's shoes with intensive bombing advertisements. This means that Kangnai can also strengthen the information of boutique women's shoes, and break the traditional impression of Kangnai's brand = high-end men's shoes inside and outside the consumer and industry.

Kangnai's action reflects and represents the current situation of women's shoes in Wenzhou. Now, let's know the proportion of famous brands, exempt products and men's shoes in Wenzhou, and know the shortage of Wenzhou women's shoes in brand building.

2, Wenzhou local women's shoes industry chain is not perfect or even disjointed.

For many years, Wenzhou's local manufacturer of shoe upper leather only made leather shoes for men's shoes. Look at the two largest shoe materials market in Wenzhou. The shoe material products of high-grade women's shoes are obviously lacking. The leather shoes, leather shoes, women's shoes and hardware shoes are all the most difficult products in the market.

Compared with the situation of women's shoes in Guangzhou market, we can see the difference.

3, information lags behind, R & D capability is low, style is imitation, production depends on OEM.

Style development and material style have always been the weakness of the whole shoe industry in Wenzhou. They are more obvious on women's shoes. Even in the most famous brand stores in Wenzhou, they often see similar styles.

Moreover, many shoe factories to make up for their own lack of development and production capacity, a large number of women's shoes in the field shoe factory OEM production, the scale is bigger and bigger, and gradually lost the initiative of women's shoes production, because it is not designed and developed by their own enterprises, the product style is always slow and half beat, can not keep up with the latest fashion, and the OEM price is also higher and higher.

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Guangdong Huidong women shoes Market Analysis

started in 1981. After more than 20 years of development, Huidong footwear industry in Guangdong province has developed a complete and coordinated shoe-making system and specialized, large-scale and intensive development pattern of shoemaking, shoe materials, shoe making technology and circulation market, and has created a number of well-known enterprises and famous brands.

In June 2006, Huidong county was jointly awarded the title of "Guangdong shoe famous city" and "Guangdong shoe material production base" by Guangdong Footwear Manufacturers Association and Guangdong Leather Industry Association. In August 2006, it was jointly awarded the "China women shoes production base" by the China Light Industry Federation and the China Leather Association.

Huidong footwear industry has become one of the "three carriages" of China's footwear industry. It keeps pace with the leather shoes of Zhejiang Wenzhou and Fujian Quanzhou sports shoes.

1, < a href= "http://www.91se91.com/news/index_x.asp > > industrial scale < /a > superiority" /strong > /p >

there are 3362 shoe making enterprises in the county, 98% of which are women shoes enterprises, more than 260 thousand employees, 322 of which have automatic shoe making production lines, 45 of the famous brand manufacturing enterprises, 45 of which are recognized as private technology enterprises by the provincial science and Technology Department, and more than 20 enterprises are rated as 100 enterprises in Huizhou private enterprises. The annual output value of footwear enterprises is 20 million yuan or above, and the number of footwear manufacturers has more than 98% yuan.

At present, the development of shoe industry in Huidong has expanded from Huang Bu and Jilong to Pingshan and Daling.

strong > 2, industry export-oriented distinctive features

the whole county shoemaking enterprise already has more than 8000 people's marketing team, and has established "Huidong shoes chain store City" in more than 100 big and medium-sized cities such as Guangzhou, Beijing, Shanghai, Shenyang, Hongkong and so on. The products are exported to more than 50 countries and regions such as Southeast Asia, Europe, America and Africa.

In the county, 260 shoe making enterprises have obtained the general taxpayer qualification, more than 100 have obtained the right of self import and export, and 132 shoe enterprises have set up a trade department overseas, covering dozens of countries and regions, forming a larger sales network, and the market share of the products increases year by year.

the annual output of shoes in the county is 600 million pairs, of which 90% are women's shoes, the output value is 18 billion yuan, accounting for 7.5% of the total national total, accounting for 16.5% of the whole province, accounting for 45% of the total industrial output value of the whole county.

The total export volume of shoes is 7 billion 800 million yuan, accounting for 41% of the total export products of the county.

3, and the pass rate of products is 99% .

When p footwear industry flourished in Huidong in 1990s, some smart Taiwanese businessmen and Hong Kong businessmen came to invest in shoemaking enterprises.

In spite of this, Huidong shoe owners did not exclude their peers, but improved their quality and technology to improve circulation and enhance their reputation and reputation.

After more than 20 years of development, private shoe making enterprises account for more than 95%.

Huidong shoes are popular with consumers because of their fashionable and fashionable style.

In recent years, shoemaking enterprises have adopted ISO international quality system certification and assembly line production to improve the quality of shoes products. The qualified rate of Huidong shoes products reaches 99%, and more than 130 shoe factories are certified by ISO international quality system.

Shoemaking enterprises also increase investment in technological innovation and design innovation, set up R & D centers, engage in product research and development, implement the strategy of "going global", and grasp the global fashion and fashion trend in an all-round way, so that the appearance and style of local shoes have been leading the trend.

Among them, 15 enterprises were awarded the 2006 "genuine leather logo Cup" national gold medal, silver and Bronze Award for the fashion design of synthetic leather.

Especially after successfully holding the three shoe culture festival, "Huidong shoes" is famous at home and abroad.

Cantonese far away from Beijing or Shanghai and other cities to buy Huidong shoes is common.

Whether it is Canton Fair, China Fair or Germany Dusseldorf and Italy Milan International Leather Fair, foreigners are all praising Huidong shoes.

4, the industrial brand effect is obviously .

Huidong county held the shoe culture festival, which not only effectively promoted the popularity of Huidong, but also promoted the development of Huidong's footwear industry in leaps and bounds. At present, more than 2000 shoe products were registered in the county. By 2006, 2 counties were exempt from inspection products, 14 shoes were trademarks of Guangdong famous trademarks, 4 shoes were named Guangdong famous brand products, 3 shoes products were awarded the brand characteristics of Guangdong leather industry, and in the first half of 2006, 23 brands of shoes were rated as well-known trademarks in Huizhou, and 3 shoes products were selected as the famous products of Huizhou.

5, shoe material production base continues to grow and expand

the shoe making enterprises in the whole county need to use shoe soles, heels, cloth and bottom cloth to reach 4 billion yuan each year.

At present, the key project of shoe material production and development in Huidong County, which covers an area of 6000 mu, is being planned and constructed.

footwear industry has become an important pillar and new economic growth point of Huidong's national economy.

Since the beginning of this year, the Huidong county Party committee and the county government have made decisions and plans for the construction of the economic core area of jiilong Huang (port) shoe industry, and implemented the development and construction of "Guangdong shoe material production base" as an important measure to implement the brand strategy, vigorously implement the brand strategy, and actively guide footwear enterprises to enter into the concept innovation, scientific and technological innovation, product innovation, management innovation and marketing innovation, further expand the domestic and foreign markets, and promote the development of footwear enterprises to the production base, marketing network, product name optimization, market internationalization and scale collectivization.

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< a > href= > http://www.91se91.com/news/index_x.asp > > Longgang > /a > women's shoes Market Analysis /p >

"Chinese shoes look at Shenzhen, Shenzhen shoes look at Longgang".

Longgang is located in the northeastern part of Shenzhen, and is famous for producing high-grade leather shoes.

It has created famous brands of a large number of women's shoes and women's shoes supporting production enterprises, such as Daphne, fulimingda, Ali Li Da, friends and boyfriends, Sanfan, Ming Hui and grant Chang. Many enterprises have won the honorary titles of national, provincial and municipal levels.

At the same time, the development of Longgang shoemaking has led to the related industries such as hardware, shoe buckle, furniture, handbag and so on. It has created a new feature of Longgang area shoe industry which is concentrated in the industrial layout and the brand is twice that of the brand.

there are more than 1000 leather shoes enterprises in Longgang district. About 2/3 enterprises are gathered in Longgang streets, employing 300 thousand people, with an annual output value of about 20000000000, accounting for 70% of Guangdong's total output and 30% of the domestic market share.

Of the shoe factories in Longgang, over 70% are mainly made of high-grade leather shoes, including women's sandals, spring shoes and leather boots. Therefore, Longgang has the reputation of "China's leather shoes production base" in the industry.

it is understood that Longgang district produced more than 800 million pairs of shoes in 2005. The footwear industry in Longgang has already gained considerable popularity and market share in the domestic and foreign markets, of which women's shoes occupy 35% of the domestic market, and footwear products 46% have entered the international market. Many footwear products have entered the markets of North America, Europe, Russia and other regions and countries.

as we all know, for the whole of Guangdong, shoes industry is facing the embarrassment of "manufacturing big province" and "brand small province".

Although the annual output of 4 billion pairs of shoes, exports have nearly 3 billion pairs, Chinese shoes in the global industrial chain division of labor currently only occupy the advantage of production, so export processing and brand have nothing to do with.

Even the brands in domestic enterprises are keen on acting foreign brands or making foreign brands.

The high-end leather shoes of P > Longgang, like Heshan's top leather men's shoes, Huidong's fashionable women's shoes and Dongguan's export brand shoes, already have corresponding market position in the industry.

However, these industries do not belong to a specific enterprise but belong to the region. Most of the production enterprises play the role of placing orders and OEM. They only engage in production links, and seldom invest in circulation and retail.

at present, the vast majority of shoe factories in Longgang still have to rely on single processing to survive. However, compared with a few years ago, there have been obvious changes. Some manufacturers have obviously felt the crisis of "brand shortage". They are not only satisfied with processing others, but also earn a small increase in labor costs, thus consciously embarking on the way to create their own brands. Liang Huinan, President of Longgang leather shoes industry association, said, "producing and selling their products is already a lot of shoes factories are doing or doing."

< a > href= > http://www.91se91.com/news/index_x.asp > > Chengdu > /a > women's shoes Market Analysis /p >

in recent years, with the rapid development of coastal economy, the production links of some traditional industries have gradually shifted to the central and western regions.

The footwear industry in Chengdu relies on the coastal advantage enterprises and the international low end low price market. The scale of the industry has expanded rapidly through the development of OEM, raw materials processing and sample making.

At present, Chengdu has formed an industrial cluster composed of nearly 4000 related enterprises. The annual sales revenue of the products is more than 10 billion yuan, of which 1 billion US dollars are exported, accounting for about 80%.

The footwear industry of Chengdu Province, as a characteristic and advantageous industry in Sichuan, has formed a good development trend of Sichuan shoe industry in Chengdu and Chengdu shoe industry. Wuhou District shoe city industrial park and its surrounding areas have gathered more than 80% of shoe manufacturers in Sichuan Province, forming a scale industry that integrates production and marketing, produces 100 million pairs of leather shoes, and has an annual output value of over 70 billion yuan. Among them, the output of women's shoes ranks third in the country.

the products of Chengdu women's shoes 60-70% are exported to Russia. The actual trade is about $1 billion, mainly in the middle and low end market, and it is difficult to enter the mainstream consumer market such as shopping malls and department stores, etc., and it exists in the form of retail for a long time. What is more worrying is that in order to offset the cost increase brought by the Russian customs to increase tariffs on Chinese products in April 2004, more than 90% of the export products of Chengdu women's shoes are through the "gray customs clearance" border trade mode!

four, women shoes industry < a href= "http://www.91se91.com/news/index_x.asp" > Star < /a > /p >

part Logo of women's shoes industry. The name of regional Corporation is "/p >.

Belle International Holdings Ltd Shenzhen currently, the group owns its own footwear brands including: Belle (BELLE), Teenmix (Teenmix), Tata (HERS), Staccato (Staccato), FATO (cut), Senda (San DA), good people, BASTO (100 diagrams), MILLIE S (Miao Li), Jipijapa, and Zhen Meishi.

The company's footwear brands include Bata, ELLE, BCBG, Mephisto, Geox, Clarks, Merrell, Caterpillar, Sebago and so on.

AOKANG Group Co., Ltd. has more than 20 thousand employees in Wenzhou, with three major shoe production bases and five shoe brands.

There are more than 30 provincial-level companies, more than 3000 chain stores and more than 800 stores in the country.

At the same time, there are three shoe research and development centers in Wenzhou, Guangdong, Dongguan and Italy Milan in Zhejiang. Each year, thousands of new shoe models are developed, leading the fashion trend of the footwear industry to ensure that AOKANG brand is in the forefront of the same industry.

"P", wing en group, Shanghai entered the mainland domestic market in 1990 with its own "Daphne" brand. At present, "Daphne" has become the first brand of Chinese women's shoes, and the group has also become a leader in the production and sales of China's footwear industry.

Red Dragonfly Group Wenzhou group's business scope includes footwear, sports goods, clothing, leather goods, education, finance and other fields. It has five footwear production bases in Shanghai, Chongqing, Guangzhou, Yongjia and Wenzhou, and produces about ten million pairs of leather shoes annually.