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    Anta'S Acquisition Of Quanzhou Global, Further Strengthening Its Own Production

    2013/4/11 0:33:00 59

    AntaMergers And AcquisitionsSelf ProducedQuanzhou

    < p > > recently, < a href= "http://xm.sjfzxm.com/" > Anta < /a > Sports released the 2012 financial report, disclosing the "acquisition of global business": holding the Quanzhou globe in proportion to 55%, 100% holding all front (Fujian) shoes material Co., Ltd. and Quanzhou Dongda light industry development limited company. 254 million yuan. This is a merger between two well-known enterprises. Hong Kong listed companies Anta sports is holding 55% of Quanzhou Sports Shoes Co., Ltd. < /p >
    < p > < strong > Quanzhou's largest acquisition case < /strong > /p >
    < p > [in the total share price acquisition of 254 million yuan, the cash flow of Anta sports is about 151 million yuan, of which about 136 million yuan has been paid. < /p >
    < p > Anta sports disclosed "acquisition of global business" in the thirty-first "comprehensive financial statements notes" and "acquisition Affiliated Companies" in the 2012 annual report, with a total cost of 254 million 60 thousand yuan, with a date of July 1, 2012. < /p >
    < p > Quanzhou's global assets and liabilities, for the first time, unveil the mysterious veil before the world. Among them, there is a message that surprised the outside world. Quanzhou has a loan of 85 million 356 thousand yuan. Before that, the famous enterprise, which was very famous, gave the impression that it was "not bad money". < /p >
    The net assets that can be identified in the assets acquired by Quanzhou P are about 390 million 700 thousand yuan. The largest two assets, the first one is 170 million 900 thousand yuan, mainly the property of Quanzhou, such as property, plant and equipment. The value of buildings is 148 million 700 thousand yuan, the value of factory buildings and machines is 19 million 500 thousand yuan, the total value of assets such as vehicles, furniture and private assets is about 2 million 700 thousand yuan; the second pen is 187 million 900 thousand yuan, which is classified as acquired cash and cash equivalents. < /p >
    Anta sports paid 65 million 210 thousand yuan for the land which was widely concerned about the P, and gained 50 years of land use right. In addition, Anta sports also received about 57 million 340 thousand yuan of inventory, 11 million 420 thousand yuan trade funds and so on. < /p >
    < p > Quanzhou global debt pressure is not big. On the day of the acquisition, Quanzhou has about 16 million 180 thousand yuan in the global currency, which needs to be paid to traders who have business dealings. Meanwhile, it has 85 million 356 thousand yuan of bank loans and 1 million 194 thousand yuan tax. < /p >
    < p > mergers and acquisitions between enterprises are not uncommon in Quanzhou, but this is the first time. In this case, Anta sports bought a price of 254 million yuan, helped repay 85 million 356 thousand yuan loans, and received cash and cash equivalents of 187 million 900 thousand yuan, and the net cash outflow amounted to 151 million yuan. < /p >
    < p > < strong > to < a href= "http://xm.sjfzxm.com/ > > Industry > /a > chain extension < /strong > /p >
    < p > in this merger case, a classic "coming from behind" was staged. Anta sports bought the industry's predecessor, "Quanzhou global", and is trying to achieve further extension to the whole industry chain. < /p >
    < p > reporter has learned that after the completion of the acquisition, the relevant change procedures have been launched. However, despite the rumors, the two sides are all secretive, and the government departments are keeping secrets. Anta sports said that the details of the acquisition were based on the annual report. In the global aspect of Quanzhou, he declined to interview and did not provide relevant materials. < /p >
    < p > according to public information, Quanzhou globe was founded in 1988. Currently it has three supporting enterprises, namely, the whole front (Fujian) shoe material Co., Ltd., Quanzhou East Light Industry Development Co., Ltd. (Anta sports 100% Holdings) and Quanzhou hung exhibition mold manufacturing Co., Ltd., which is a group sports shoes manufacturer, once Quanzhou's export leader. < /p >
    < p > as one of the first enterprises to develop, Quanzhou has been around the world for a while. As an export enterprise, in 2005, it won the "famous brand of China", "national export inspection exemption" and so on. In 2007, it was recognized by the State Administration for Industry and commerce "China famous trademark". Its products sell well in more than 30 countries, regions and all parts of the world. These intangible assets, including patents and trademarks, were valued at 671 thousand yuan in the acquisition. < /p >
    Compared with P, Anta sports started a little late. Founded in Jinjiang in 1994, the "star + advertising" mode is popular in the industry, breaking through the path of an independent brand, and achieving a gorgeous turn in 2007 when it was listed in the < a href= "http://xm.sjfzxm.com/" > Hongkong < /a >. < /p >
    Less than P, many people call it "the difference between independent brand and OEM". According to the announcement, Anta sports's "global business" three companies have clear positioning: Quanzhou East Light Industry Development Co., Ltd. and Quan Feng (Fujian) shoe material Co., Ltd. produces sole, Quanzhou global shoes and Garments Co., Ltd. produces and sells sporting goods. < /p >
    < p > < strong > further strengthening self production < /strong > /p >
    In fact, Quanzhou has tried to take the road of brand in P, but it ended in hasty end. Once the largest supplier of control, Anta sports is only one of the measures to enhance self production capacity. < /p >
    "P >" the globe is very close to Anta, and the product quality of "a href=" http://xm.sjfzxm.com/ "> /a > is also very good. It used to be one of Anta's largest suppliers. In addition, the two countries are very good friends. "Zhang Tao, vice president of Anta (China) Co., Ltd. has repeatedly stressed that the acquisition of Quanzhou global has great help in optimizing the assets of Anta sports, increasing the flexibility of quick repair, improving the quality of products and achieving the efficiency of the supply chain. < /p >
    < p > Quanzhou has a good reputation and has made many attempts to brand. One of the biggest hits was the signing of NBA star Clyde Drexler in 2005, entitled "promotion in the glider age" and the spanlation of English Athletic as "brand name". Unfortunately, after several large order meetings, the glider in 2011 quietly landed and has not been flying again. < /p >
    < p > this is regarded as a fuse for mergers and acquisitions. "Anyway, the brand can not be done, so it is better to sell it simply and save it." "A professional manager who once worked in Quanzhou has told reporters that the controversy surrounding the brand is very big. < /p >
    < p > Quanzhou's global production capacity has not been lost. The annual output of sports shoes exceeds 6 million pairs, with 8 million pairs of large and medium sole. For Anta sports, it is a good thing to include the neighbor with strong productivity into the group, because it was the largest OEM manufacturer. < /p >
    < p > Zhang Tao cautioned that the overall industry situation was not good in 2012, but the assets of the company increased by 2011, and the proportion of self production increased. In 2012, 46% of Anta shoes and 15.5% of Anta clothing were produced by Anta sports, which increased 9.1 percentage points and 1.1 percentage points respectively compared with 2011. < /p >
    < p > all kinds of indications indicate that Anta sports's "a href=" http://xm.sjfzxm.com/ "strengthening" /a "is not a whim. This acquisition of Quanzhou global, plus self built factories in Jinjiang and other places," the proportion of our own production will maintain a stable structure in the future. The stable structure is mainly the response of the supply chain to the Quanzhou market, including the flexibility of the supply chain, which will help. Zhang Tao said in an interview that Anta sports is very promising for the future. < /p >
    < p > from the end of production, if the company does not produce its own products, its R & D and design will not be accumulated. If you have a factory, you will improve the technology and develop better materials. The material will cost more and the consumer experience will be better. Our goal is to continue to optimize every link of the whole chain and form a good overall competitiveness. < /p >
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