From The "Turin Adventure Tour" To See How Big Domestic Brands Change

< p > < strong > from the "Turin Adventure Tour" to see how the domestic brand pformation "/strong > < /p >

Less than p ago, thousands of dealers from all over the country and many fashion people gathered in the Changshu exhibition center to experience a colorful fashion show.

Through the "Italy Turin Adventure Tour" Bosideng men's clothing 2013 autumn and winter new products conference, many people in the industry wonder: "Bosteng men's overnight change, really has the international brand flavor.

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The design inspiration of < p > "Italy Turin Adventure Tour" comes from the legendary Art City Italy Turin, the classic tailoring and bright bright colors, the fluency of lines and the selection of fabric with rich quality. It explains the elegance and sense of balance of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

The three series of "exquisite business, fashion business, fashion and leisure" are becoming more mature and distinct.

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Cheng Weixiong, executive director general of Boston Menswear, said that in 2013, Bosideng men's clothing formulated a comprehensive strategic development framework for the orderly expansion of domestic and foreign markets. The English name of the brand was officially named BOSIDENG HOMME, focusing on the new positioning of the "exquisite taste" men's dress, making the brand image more complete and identifiable, and the overall style has more international fashion tension.

He stressed: "Bosteng men's clothing will re plan the layout of the channel, improve the image building of terminal stores, optimize the brand operation structure, and actively propagate the lifestyle to the consumer terminals."

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< p > it is understood that Bosideng men's clothing not only set up nearly 800 marketing terminals including direct stores in China, the sales network covers the whole country, but also has gained a firm foothold in the "British clothing culture originator", and has gradually been accepted and recognized by the high-end consumers in the UK.

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< p > comment on the internationalization dilemma of "made in China": China is not short of excellent products, but lacks the courage and confidence to take the local products back to the world market for inspection. China is not short of excellent enterprises. What is lacking is the determination and willpower to pour local brands into the world map competition.

It is commendable that after Bosteng down garment suddenly changed its fashion pioneer the year before last, Bosideng men's clothing still had the courage to subvert himself in last year's development predicament, and invested heavily in redesigning the design style.

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< p > as the forerunner of the internationalization of China's clothing brand, Bosideng's walking steps are firm and steady.

Through reviewing the situation and adjusting dynamically, the export business of main brands has been growing steadily for many years, and exported to more than 10 countries and regions such as Asia, North America and Europe.

In 2007, the group's core business listed on the main board of Hongkong and opened a new chapter in international development.

In particular, Bosteng men's successful entry into the British market has become the highlight of the internationalization of Chinese clothing.

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In 2011, Bosideng bought a piece of real estate in the busiest Oxford block in London, England, and converted it into a modern building with elegant Chinese infrared facade and landmark, to set up Bosideng flagship store and European headquarters.

In July 26, 2012, Boston London flagship store, which had a total investment of 35 million, opened its doors.

For a while, Chinese clothing brands boarded the Olympic Games and broke the news of London.

In order to catch up with Hugo Boss and other brands, Bosideng also hired British famous a target= "_blank" href= "http://www.91se91.com/" > designer /a /a Nick Holland and top tailors for product checks.

In the past six months, Bosideng's "Chinese brand, local design, global procurement and localized marketing" business model has achieved initial success in the UK market.

London agents began to pay attention to the potential trend of Chinese brands entering the UK market, and looked forward to stimulating more Chinese retail brands to enter London through the success of Boston.

What is even more interesting is that Chinese tourists often run to explore the truth with curiosity. Wow, it's Bosideng, the Chinese brand!

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< p > Gao Dekang delivered a keynote speech at University of Oxford on investing in Britain: Bosideng's international expansion.

This is the first time China's private entrepreneurs have boarded the Oxford forum with a history of more than 800 years.

"Facing the global market, we must have a global perspective.

China's brand "go out" must seize opportunities, overall layout, systematic advance and steady progress.

Only when we get the brand identity and value resonance of local consumers can we finally take root and create a big future.

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"P", according to Gao Dekang, according to Gao Dekang, bostin is trying to build a new business concept of the international marketing system. To this end, they have prepared to set up a business school to cooperate with international well-known institutions to train senior talents and optimize the management model.

We will continue to strengthen the operation of the UK project, start the sale of UK e-commerce and high-end department stores in a timely manner, and gradually expand to other European countries and the United States.

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