FILA2013 Spring And Summer New Products Registered In Beijing Xinguang World

FILA 2013 spring and summer new series joined hands with the famous movie stars, and Asian Diva Hsu Chi jointly launched. Hsu Chi, a renowned Asian "goddess" class artist, has always been a fan of his elegant, fashionable and intelligent image. FILA, born in 1911, has always been committed to providing consumers with concise design, exquisite material and comfortable life experience. This Hsu Chi and FILA endorsement cooperation will cover mainland China, Hongkong and Macao, and endorsement products category includes FILA clothing Bag, shoes Wait.

FILA 2013 new spring summer La Dolce Vita (sweet life) series, including sports jackets, T-Shirts, dresses, bags, shoes and other categories. FILA has been enjoying the fun of spring and summer this season. Clothes & Accessories Boldly adopted the popular colors of candy, fluorescent colors and other elements, such as the latest international hot topic color blocks, to create a consistent high color and bright feel, and bring the diversified fashion styles into the design, so that people can't help themselves; and on the choice of material, FILA still selected the high quality PIMA cotton fabrics with less output, strong toughness, fine fineness, and not easy to produce wrinkles, as well as FILA representative fabrics lycra and breathable ultra light fabric 15D nylon. These high quality fabrics highlight the outstanding selection of FILA in material selection, and also convey FILA's insistence and intimate thinking on the comfort of wearing. Vitality and bright colors are the best choice to decorate the spring and summer costumes, and the perfect match with comfortable fabrics makes FILA 2013 spring and summer new products add to fashion elements on the basis of past comfort and leisure. Once again, there is a wave of bright colors.

NOOKA is the popular fashion brand, which is under the banner of cutting-edge avant-garde design. This season's FILA x NOOKA series is also the head of NOOKA design and the trend of the US. Designer Matthew Waldman personally works with a new revolutionary design to explain the design concept of a sense of future, breaking the limitations of design, adding elements of international fashion trends, and maintaining its comfort and functionality for everyday wear. Sharp straight line cutting method, sharp edges and corners, shoe heel with translucent TPU material, the future is very strong, at the same time with different material texture, strong sense of geometry, its forward-looking design language and futuristic architectural aesthetics practice, create unprecedented tide single product. In the use of color, it is more lively and hopping, matching the colorful themes of spring and summer. What is more amazing is that the designer integrates the idea design of "searching for the true inner nature of myself", giving different color blocks to different life meaning, using 22 combinations of color blocks and colliding 6 new colors as the six main colors of shoe shoes this season, making them become new life bodies.

About FILA

FILA is a famous Centennial lifestyle brand in Italy. It was founded in 1911, and was founded by FILA brothers in Biella Town, Italy. Spin And knitted garment enterprises. In the 70s of last century, in order to cooperate with the diversified development, FILA turned to sportswear, and developed tennis, golf, fitness, skiing, mountain climbing, basketball and other series, and gradually developed into a model of lifestyle brands. Today's FILA takes the concept of "positive, continuous and unyielding exploration" as the brand concept. It is famous for its elegant and dynamic design, high quality materials and first-rate tailoring. Its design, especially the design elements of vertical stripes, is known as the soul of FILA brand. FILA products are sold in more than 30 countries such as Italy, the United Kingdom, Germany, France, the United States, Japan, South Korea, Brazil, Russia and so on. In 2013, FILA joined hands with Hsu Chi, the goddess of Asia, bringing the latest fashion style to consumers.

About FILA China

Adhering to the lifestyle brand style, FILA has consistently advocated providing simple, elegant, fashionable and high-quality product experience for Chinese consumers over the years. As a perfect extension of life style, FILA creates a humanized shopping space for Chinese consumers. The Mediterranean blue is the main color, with modern decoration techniques, simple and streamlined space design, and a luminous central island with artistic sense, so as to provide consumers with a more elegant and comfortable shopping environment. Consumers can enjoy many kinds of sensory enjoyment while experiencing shopping surprises. In various details, it shows the elegant taste of FILA brand, the ultimate pursuit of detail and the perfect control of life style.