The Average Vacancy Rate Of Retail Property In Shenzhen Is Close To 10%.

< p > the average vacancy rate of retail property in Shenzhen is close to 10%. While the vacancy rate is on the rise, 9 large shopping centers are expected to open this year, with an additional 770 thousand square meters of retail business area.

In addition to shopping centres in a few mature business circles, shopping centres in most emerging business circles will face difficulties in vacancy and rent difficulties. The industry even expects that "the quality of retail property vacancy rate in the future will increase rapidly."

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< p > which market will be digested in these new shopping malls? The statistics and analysis of many real estate agencies show that more and more fast fashion brands are represented by ZARA and H&M. They are stationed in Shenzhen when they look at the growing 80 and post-90 young consumers in Shenzhen. The commercial area of the shopping center is renting to meet the needs of the consumers. Their entry also partly fills the commercial space of those new shopping centers.

According to the insiders, there will be more international fast fashion brands entering the Shenzhen market in the future, which will bring more choices to consumers and help Shenzhen to form a richer and more reasonable brand structure in the retail business market.

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< p > < strong > different commercial circles rent polarization < /strong > < /p >

According to Gao Li international research, in the first quarter of 2013, the two shopping centers in Baoan District, Shenzhen, were officially opened, bringing 211 thousand square meters of new supply to the retail property market, bringing the total stock area of Shenzhen's retail property to 2 million 181 thousand and 800 square meters.

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< p > "the average market vacancy rate of retail property in Shenzhen has reached 7.86% by adding new shopping centers."

Lin Dan, director of the Shenzhen International Store Service Department of Gao Li International, said the increase was 1.1 percentage points over the previous quarter.

Data from Jones Lang LaSalle also showed that in the first quarter, Shenzhen's high quality retail property vacancy rate increased by 3.5 percentage points over the previous quarter.

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< p > in addition, the reporter has learned that the new City Plaza in Futian District is being adjusted for interior decoration, which has greatly increased the vacancy rate and is expected to be reopened at the end of this year. Baoan District, due to the new opening of Hai Ya colorful city and Tianhong shopping center, especially the massive market entry of Hai Ya colorful city, has brought about a slight increase in the vacancy rate in the whole area; the vacancy rate in other regions is basically the same as that in the previous quarter.

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< p > data from Jones Lang LaSalle showed that retailers in the first quarter showed a more expansionary pace, but the pace of expansion of the retail real estate market was slower.

For Shenzhen, the current rental demand for shopping centers is mainly catering and fashion brand retailers. The paction is also concentrated in high-quality shopping centres in the core area. In addition, some shopping malls continue to adjust tenants, but the effect is not satisfactory, resulting in the vacancy rate has not been greatly improved.

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< p > in the background of the new supply and vacancy rate of shopping centers, the rents of shopping centers have declined slightly.

The report from Gao Li International pointed out that in the first quarter of 2013, the average rent of the first floor of the shopping mall in Shenzhen was 917.16 yuan per square meter (calculated on the saleable area), a slight decrease of 0.91% compared with the previous quarter.

"The polarization of shopping center rents is very obvious. Among them, the quality shopping centers of mature business circles, such as the Mixc, Jin Guanghua square and COCO PARK, are all above 1000 yuan / month / square meter, while new shopping centers, especially shopping centers in Baoan and Longgang, want to attract and cultivate high-quality tenants through rent advantages, so rents are still at a low level."

Lin Dan said, but with the gradual maturity of the external facilities, more and more people, the rent will gradually increase in these areas.

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< p > Lin Dan predicts that in the next three quarters, the rental level of shopping centers in mature business circles in Shenzhen will continue to be strong, because the rent positioning in shopping centres in emerging business circles will still be significantly lower than that in mature business circles, which will lower the overall rent level of Shenzhen, and the average rent level will decrease slightly. The level of vacancy rate is also expected to rise with the impact of new supply.

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< p > < strong > retail property vacancy rate or increase rapidly > /strong > < /p >

< p > in addition, Gao Li international statistics shows that 9 large-scale shopping centers are officially open this year, including happy Coast Shopping Center, manhole Jing Ji Bai Na Plaza, Xinghe Shengli CoCo City and Vanke Plaza, which add about 770 thousand square meters of new supply to the market, and over 60% of them are concentrated in Baoan and Longgang.

"It is estimated that the average vacancy rate of shopping centres in Shenzhen will increase substantially in 2013, and the average rent will decrease slightly."

Lin Dan said that as the market's future supply will go up in a large scale, "how to attract customers and improve customer repurchase rate has become an important challenge for shopping centers. How to differentiate and increase customer experience has become the main way to enhance competitiveness."

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< p > in the first-hand shops, the reporter learned from Jones Lang LaSalle that in the first 3 months of this year, the volume of sales of Shenzhen's first hand shops reached 130 thousand square meters, 2.33 times higher than that of the same period last year, and the quality retail property available for sale in the market still appears to be relatively scarce.

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< p > Cheng Yi, deputy director of Shenzhen retail real estate department, believes that the expansion trend of Shenzhen retailers will continue in the future, but the pace of expansion will continue to slow down. At the same time, a large number of new supply outlets will be launched, but retailers are more cautious about leasing new shopping malls. The quality of pre retail rental housing is not ideal, and the rent rate has not been significantly improved compared with the previous quarter. The pressure of the owners' pre lease increases, and some projects will be delayed.

Therefore, Cheng Yi predicts that the vacancy rate of quality retail property will increase rapidly in the future, thereby affecting the overall rent increase. "The rent of quality projects in the existing core areas will continue to grow steadily, supporting the smooth rise of the average first floor rent in the whole city, but due to the cautious demand of retailers, the space for the rent increase is expected to be limited."

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< p > what kind of consumption can fill the shopping mall? Insiders told reporters that fast fashion brands represented by ZARA and H&M are becoming the main brands of consumption after 80 and 90. At the same time, this brand can attract a large number of young consumers. Therefore, many well-known international fast fashion brands have entered the Shenzhen market in recent years.

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< p > reporters learned that in the first quarter of this year, many international fast fashion brands were stationed in Shenzhen shopping center.

Forever a has been stationed in the coastal city of Shenzhen, and has now started its enclosure. It is expected to meet with consumers in Shenzhen this summer. The area is more than 2000 square meters. In terms of catering, the first store in Shenzhen St. Anna's bakery will be stationed in the ancient city of Hongkong. In February 1st, second stores will be tested in the colorful city of Hongkong. At the same time, Hongkong's best quality supermarket TASTE, and the fashionable IMAX cinema with Chanel's deep roots, the Lumei film city, will be stationed in the maritime world. The 21 shops will be located in the sea world. The second shops in Shenzhen will be stationed in the city.

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< p > < strong > fast fashion brand beach shopping center < /strong > /p >

< p > the reason why these fast fashion brands are rushing to Shenzhen is the steady increase in consumption after 80 and 90, while they also prefer this fast fashion brand.

Lin Dan explained that, first of all, the retail business market in Shenzhen has been improving continuously in recent years, while the growth rate of total retail sales of consumer goods has slowed down, but it has maintained a certain increase. This indicates that the consumption demand of residents has also been increasing steadily. Secondly, more and more high-quality shopping centers are opening up, and the development of retail property is relatively mature. Once again, the fast fashion 80 and 90 after becoming the main force of consumption, more and more famous fast fashion brands are landing and flowering in Shenzhen's large shopping centers.

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< p > "early ZARA, H&M, UNIQLO and other brands have been operating in Shenzhen for many years. The brand has been popular among the people, and has also cultivated a group of loyal consumers. This has also made GAP, MUJI, TOPSHOP and other brands in Luohu, Futian and Nanshan many large shopping centers scattered in recent years, and in the future, there will be such brands entering Shenzhen."

Lin Dan said.

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The entry of these brands will bring more young consumers to new shopping centers. < p >

According to the analysis of the personages in the industry, for consumers, these brands are fashionable and varied in style, fast in update speed, affordable in price, and close to the trend. They can buy a target= "_blank" href=, "http:// www.91se91.com/", which has several styles comparable to the top brands of the world, at a fairly affordable price. The dress is /a, which can bring the young consumers who have a strong spending power for shopping centers, and these people are the backbone consumers of shopping centers.

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< p > "before, Shenzhen consumers who love fast fashion international brands tend to buy in Hongkong because Hongkong stores are more innovative in style, faster in updating, more favorable in price and better in shopping environment.

But as more and more brands enter Shenzhen in recent years, the gap between the styles and prices of these products is narrowing. Only the exchange rate problem exists. The renewal rate of Shenzhen stores is only slightly slower than that of Hongkong stores for about a month, and with frequent discount, the price advantage of Hongkong stores is not so obvious.

Lin Dan said that Shenzhen's new shopping center environment is no less inferior to that of Hongkong's shopping center, and consumers can also be free from local consumption. Therefore, more and more middle class consumers prefer to stay in Shenzhen for local consumption.

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< p > "these fast fashion brand shops are more inclined to choose shopping centers with superior location, convenient pportation, large scale and rich format. The demand for the area is larger, generally 500 to 2000 square meters."

Lin Dan revealed that it is foreseeable that with the completion of more shopping centers and large complexes in Shenzhen, more and more internationally renowned fast fashion brands will enter the Shenzhen market, bringing more choices to consumers and helping to form a richer and more reasonable brand structure in Shenzhen's retail business market.

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