Chengdu Clothing Market Homogenization Serious Market Crisis Began To Highlight

< p > Lotus Pond upgrading and pformation to create "thousand sets", the original merchants want to develop in situ, do not want to move; Chengdu International Trade City, hard investment, no popularity; Chengdu international fashion center is in large-scale construction; homogenization shopping, or differentiation to find a way out, test the wisdom of developers of the three projects.

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< p > < strong > Chengdu emerges the three major < /strong > a target= "_blank" href= "http://www.91se91.com/" > strong > dress > /strong > /a > < /strong > market.

< p > a few days ago, the reporter learned that there are developers who want to build Chengdu international fashion center in Pengzhou.

Reporters wonder, Pengzhou is located in the suburban county of Chengdu, where we build such a huge high-end clothing market. Will the world famous clothing brands be settled? Will the domestic clothing brands enter the country? If there are no famous brands at home and abroad, how can we attract consumers from Chengdu to spend here? < /p >

< p > the Chengdu international trade city located in the north new town, as the main undertaking place of the Lotus Pond garment market, is now hard to attract investment and business is bleak. What are the brilliant strategies of Chengdu international fashion center project that can successfully realize investment and make the market develop healthily? < /p >

After the upgrading of Lotus Pond, P will create a larger and larger garment industry complex.

How will Chengdu international fashion center and Chengdu International Trade City face the competition with unique advantages? < /p >

< p > reporter interviewed 15 days, trying to get rid of the fog and see the truth of Chengdu international fashion center, Chengdu International Trade City and the three thousand garment market, identify opportunities in the dangerous situation, and help the three major investors, as well as the majority of clothing business operators.

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< p > < strong > the ambition of Chengdu international fashion center < /strong > /p >

< p > according to media reports, the Chengdu international fashion center project, built by Huamao, covers an area of 1200 mu, with a phase of 330 mu, and a large suburbanization experiential leisure shopping center integrating leisure, shopping, business and office. It also calls slogans such as "Chengdu fashion brand", "pnational center" and "the largest fashion city in Asia" and puts forward the slogan of "one year's success, two years' scale and three years' benchmarking".

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< p > Chengdu international fashion center "ambitious", the industry has expressed doubt that Lin Xinbing, a media man who has been engaged in the real estate industry for more than ten years, was informed that the project was located in such a remote suburb of Pengzhou.

Industry veteran Zhu Zhou believes that the suburbanization leisure shopping business model is certainly one of the inevitable trends of the global commercial real estate upgrading and development. However, there must be a difference of one hundred and eight thousand miles between the "necessary to engage" and "now suitable for".

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< p > view the overall planning of the project, consisting of one axis, nine districts, five business streets, and one river and eight scenes and four squares.

It includes the international luxury brand hall, the brand block of Japan and Korea, the European and American brand blocks, the Chinese brand name direct sales area, the brand headquarters area, the design creative area, the business exhibition area, the leisure entertainment area and other functional areas; the Venice Water Street, Victoria Street, Tuscany Avenue, Venice canal, white deer palace, spinning wheel Ferris wheel and other commercial bodies.

The project is located in the fashion industry city, and will be driven by fashion. The living space, such as commerce, office, tourism, leisure, exhibition, interpretation, distribution, catering, conference, pportation and so on, will be established into an interactive and mutually beneficial dynamic relationship, so as to form a multi-functional and efficient fashion industry city.

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< p > in the light of its blueprint, the industry summed up in a short sentence: "the blueprint is very plentiful and the reality is too skinny".

The shopping center with an area of 1200 acres has never been in Chengdu or even the whole country, and how many people need to buy it to support it has become the most realistic problem. Now it takes a very long time to spend an hour in a city. What's more, the actual arrival time and the theory to the time of arrival are second realistic problems from Pengzhou, which is more than 30 kilometers away from Chengdu.

It has become the third major reality problem. What is the luxury area and otter area to compete with Yan Heng Plaza, Meimei city and times outlets? The advantage of its sourcing channels is the biggest headache for luxury goods. These factors have become the third real problems.

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< p > look at the progress of the project there are also problems, "one year results, two years scale, three years benchmark" is engaged in the "great leap forward"? First of all, from the current construction, the construction of the first phase of the project 330 Mu will take nearly a year; secondly, the project has not been sold at present, and the number of properties owned by the project? What property sale is also a mystery.

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< p > look at investment promotion. The situation is also worrying.

According to our reporter's investigation, many brands have not taken a substantive step to sign up with the project, and most brands are still negotiating.

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< p > according to the relevant person in charge of the project, the main trading partner of Dalian's Northeast Asia brand trading center has no longer entered the strategic partnership with the project.

Dalian Northeast Asia brand Trading Center Co., Ltd. Sichuan district investment director also revealed that up to now has not followed up the project.

"Losing the strength of luxury operators is a pain in the arm for the project," a person familiar with the matter said.

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< p > according to media reports, Francois, chairman of the luxury group PPR and CEO of PPR, said that the expansion of Gucci (Gucci) brand stores in China will be stopped in 2013.

Not long ago, Bernard Arnualt, the head of LVMH, the luxury brand Kingdom, also sent out a signal that it would not continue to open stores in the two or three tier cities of China.

At the same time, Richemont, one of the UK's Burberry and one of the world's three largest luxury goods groups, said it wants to slow down its expansion in China.

As for whether a few big brands will choose the project in Pengzhou, reporters learned from several top brands that LV and Gucci clearly stated that they would not open shop here.

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Li Yu, vice chairman of the national marketing alliance, explained: "fashion center White Deer palace luxury hall converged on the world's top luxury goods, mainly in the form of exhibition hall, to Chengdu clothing," a target= "_blank" href= "http://www.91se91.com/" > shoes, /a, hat, bags, leather goods, jewelry, watches, cars, mobile phones and other international luxury goods in the past, present and future.

From its discourse, we find that the so-called luxury area is not a luxury sales area, but an exhibition hall. The integration with the world's fashion culture is only the integration of the exhibition.

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< p > what is the progress of its investment promotion? This reporter has repeatedly asked the person in charge of the project. The project media said to the receiver: "at present, the investment issue is not easy to be interviewed."

Under the questioning of reporters, the relevant person in charge of the project said that "negotiations are still under way".

From the point of view, there is a great resistance to the investment in this project. This reporter has been confirmed by a person familiar with the matter. Chengdu international fashion center has been launched for a long time, but the progress of specific investment promotion is not optimistic.

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Apart from positioning and investment, whether the P project can survive in the long run depends on the team's later operation management level.

Chengdu Hua Mao Jin Construction Investment Co., Ltd. is invested by Pengzhou garment industry chamber of Commerce backbone enterprise Chengdu Maoming Liang < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > Co., Ltd., Chengdu Chengxin Leather Garments Co., Ltd. and Chengdu Jin Hao Mai Leather Garments Co., Ltd., a joint venture of Chengdu Chengdu industrial and Commercial Group Co., Ltd., Chengdu Hailing Industrial Development Co., Ltd. was invested in November 28, 2008.

Reporters after many inquire found that these companies have not experienced large-scale suburbanization commercial operation. Last year, Dai Xiaoming, chairman of Chengdu industrial investment group, was taken away by discipline inspection department during the investigation.

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< p > as for the Chengdu international fashion center's high-profile stride, insiders have pointed out that the project has the following risks: < /p >

< p > first, China's urbanization process has only a few decades to go. Most of the second tier cities are still being rebuilt in the old city, and some three line cities have just started.

As the city continues to grow and the population continues to concentrate, the mainstream development trajectory runs counter to the suburbanization business model.

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< p > Second, due to many factors, the prices of goods and services in the suburbs are not necessarily cheaper than those in the urban area, and some are even higher.

There is no obvious comparative advantage in price, so it is hard for consumer groups to form loyalty.

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< p > Third, the confrontation between suburbanization and prosperous business district must be a protracted war; the self upgrading of traditional department stores and urban complexes with the advantages of innate advantages and popularity will also coexist for a long time, and the consumption habits and travel directions of most urban residents are not a day's work.

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< p > Fourth, the actual arrival time and theoretical time of the citizens traveling to the rural commercial area are too far away. They often have to face the long trek and congestion through the urban area, and the shopping and leisure pleasure is greatly reduced.

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< p > fifth, compared with the previous shopping mall and urban complex, experiential leisure shopping business mode takes into account developers' differentiation positioning ability, cultural implantation ability, brand marketing capability and long-term operation capability, and requires abundant financial capital and good investment quality as backup support.

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< p > sixth, China's commercial real estate has been used to a swarm of bees, copying each other, doing everything in a big way, lacking originality and cultural spirit.

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"P >" for such a large volume of complex, sharp data Guo Jie also expressed concern, she said: "I am not very optimistic about the project.

As for the future development, we need to see the development of Pengzhou's home textile and garment industry. On this basis, it is the key to culture implantation and investment operation of excessive cultural projects in fashion culture and creative industries.

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