Knitting Enterprises Are Facing New Opportunities Under The New Situation.

< p > < strong > Gage: the layout of cold pfer printing technology < /strong > < /p >

< p > China's domestic demand market is becoming more and more competitive, and its competition is becoming more and more intense. Profits are becoming more pparent. Only by relying on innovation can we gain market initiative in the future.

As the main body of innovation, enterprises need to rely on the government's policy guidance, and rely on their own innovations in technology, products and marketing innovation to achieve the success of pformation and upgrading.

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Popularizing the patent technology of "cold pfer printing" can not only make gage achieve new development in the face of all kinds of difficulties, but also promote the pformation and competitiveness of the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "in P.

Fujian gage weaving dyeing "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > chairman Wang Yanzhu said, therefore, all efforts to apply" cold pfer printing "technology to mass production, and the layout of the national market will be the focus of gage's 2013 work.

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< < p > cold pfer printing technology has been put into production since the end of 2009. After nearly 3 years of improvement, at the end of last year, significant breakthroughs in the color fastness of nylon fabric printing and related processes have been achieved. All the indicators have met the market demand and the relevant national dyeing standards, and have begun to serve the knitting brands, < a target= "_blank" href= "http://www.91se91.com/" > clothing /a enterprise brand.

And knitted nylon printing products have been formally put into mass production and achieved a preliminary listing.

After the product was put on the market, it has achieved good results and is now expanding its production scale further.

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< p > cold pfer printing technology is based on printing, and its characteristics can satisfy the performance effect of dyeing technology such as hanging dyeing and tie dyeing.

In terms of the expressive power and effect of dyeing technology, it can be comparable with digital printing technology, especially printing effect on knitted fabrics with strong concave and convex and ductility, which is better than digital printing, and the cost is only 1/3 of that of digital printing.

The technology avoids the disadvantages of traditional printing and dyeing industry, such as rinsing a target= "_blank" href= "http://www.91se91.com/" > cloth > /a "repeatedly, rinsing in acid and alkali liquor, and damaging fiber strength.

In order to achieve cleaner production, the process patterns are computerized through color separation, Gravure Engraving, technology and environmental protection dyestuffs. After batch production, they still have the advantages of light resistance, washing resistance, good color fastness, strong sense of hierarchy, rich colors, and visual fidelity.

The expected market capacity of the project will reach hundreds of billions of yuan.

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< p > at present, each line of the company can finish 15 thousand meter ~2 million cloth print per day, and it can ensure that after the mass production, the product still maintains a higher color fastness and sunlight fastness, and at the same time energy saving and emission reduction is more than 60%.

Because the new technology has not yet strict industry standard, the next stage, the enterprise will push forward the strict standards of enterprise and industry according to the index, process and technology of the technology under the promotion of relevant departments of the trade association.

The success of cold pfer printing technology is not only the success of the enterprise, but also the benefit of the whole industry.

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< p > < strong > namely: to stabilize the international market and gradually turn to /strong > /p >

< p > > a href= "http://www.91se91.com/news/" > knitting enterprise < /a > has significant changes in export and domestic market.

When the domestic demand market performs well and the uncertain factors of external environment increase, it is necessary for enterprises to choose appropriate decisions to avoid risks reasonably and achieve two-way stability inside and outside the market.

Based on the stability of its own manufacturing industry, many knitting enterprises are also firmly locked in these two markets.

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< p > 2013, Qingdao will develop the strategy of emphasizing both internal and external development.

When the domestic market has basically become a key market that enterprises must pay close attention to, this year, it will increase more manpower and material input in the field of domestic sales, and gradually expand domestic market share while ensuring the steady international market share.

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< p > Qingdao Yitai group Limited by Share Ltd main production and operation < a href= "http://www.91se91.com/news/index_c.asp" > knitwear "/a", hair products, gloves, toys, textiles, more than 95% of its products exported to Europe, the United States, Japan and other countries, of which knitwear production from spinning to weaving, dyeing and finishing, printing, embroidery, garments and so on have mature production technology, annual production of more than 100 million pieces.

Among them, Japan has been the main export market of instant products, and knitted underwear has a large share of the company's export business for a long time.

With the implementation of quantitative easing policy in Japan's domestic economy, the continued depreciation of the yen has caused great pressure on the export trade to Japan.

Since last year, the development strategy of "expanding ownership and optimizing layout" has been put forward in response to the international market.

Based on the principle of product innovation, on the one hand, while consolidating the share of the existing international trade, we should appropriately expand the share of the dominant market.

On the other hand, there is a comparative selection in the customers who export orders, so as to enhance the competitive advantage of the products.

Based on the increasing consideration of changes in the international market demand, it is hoped that this year's export volume target will remain unchanged from last year.

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< p > although in recent years, the export volume and profit have always maintained a growth rate of about 8%, it is urgent to open up the domestic demand market.

"Seeking introverted pformation is not divorced from the pace of development. It is in line with the current state's policy of vigorously stimulating domestic demand."

The head of the development group said that the domestic development plan was focused on cooperation with major domestic customers and domestic first-line brands as well as cooperation with the PLA General Logistics Department to provide military supplies, knitwear and so on.

Despite its years of experience in international trade, it is still in the "infant stage" in the domestic market.

To this end, the company will launch its own brand building and accumulate product experience in the domestic market through the establishment of an independent brand street.

Take the Shandong market as an example, that is to say, in the next 3 years, we will launch a full range of brand stores in 91 counties, cities and districts in the province.

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< p > < strong > Red Bean: technology adds bright points to net sales products < /strong > < /p >

The full arrival of the P era has brought new shopping forms to businesses and consumers. Meanwhile, serious problems such as homogenization and competition of Internet products have become increasingly prominent.

Looking for product differentiation competitive advantage and changing shopping experience are generally regarded as the primary breakthrough of brand marketing.

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< p > Red Bean home apparel Limited has been developing online business for 3 years by developing the network platform.

With the rapid development of e-commerce, Hong Kong's online sales performance has achieved good results in just a few years.

In 2012, the annual sales volume reached 200 million yuan. In 2013, the target was that online sales could double to nearly 500 million yuan.

Red bean brand online marketing is mainly based on Taobao, Dangdang, Jingdong mall and other online shopping websites.

At present, the net sales section is mainly composed of "red bean home" and "red bean", and other brand names such as "lovesickness" and "lovesickness" are classified as online brands.

In order to differentiate from other brands of similar products, Hong Kong has chosen a series of promotional models such as thermal underwear, home clothes, bra, socks and so on to provide customers with online one-stop underwear shopping experience, and has achieved better consumer recognition by selling prices that are basically flat with similar products.

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In 2013, in consolidating the original Internet market share, P will have the latest technology products as a powerful means to improve the added value of online products.

For example, for the development and promotion of the products of Taxus, the fabric has certain biological characteristics and will be widely used in many kinds of products such as home clothes, underwear, bra and so on.

Because the fabric is the unique technology of red beans, the products made from yew fabrics have unique functional advantages in the competition with similar brands in terms of their technological attributes.

In 2012, red bean brand network sales accounted for about 8% of the company's total sales. It is estimated that the net sales share will reach 15% this year. The growth of net share will also become an important force and a new growth point to promote brand development.

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< p > < strong > Fuhui: the initiative energy saving and environmental protection can take time unhurried < /strong > /p >

< p > the national "12th Five-Year plan" proposal put forward clearly that we should persist in building a resource-saving and environment-friendly society as an important point to accelerate the pformation of the mode of economic development.

The national and local quantitative task of energy conservation and environmental protection and the requirements of new emission standards put forward more and more test to the textile and clothing industry, especially the printing and dyeing industry.

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< p > as a professional large enterprise engaged in knitted fabric production, < a href= "http://www.91se91.com" > printing and dyeing > /a > large a href= http://www.91se91.com > textile enterprise < /a >, Futian group Jiangyin Fuhui Textile Co., Ltd., many enterprises in the same industry, started a few years ago about the energy saving and emission reduction of fabric dyeing and printing.

Through continuous technological updating and standard improvement, Fuhui's technology of environmental protection and emission reduction has always been at the forefront of the industry.

In the view of enterprises, energy saving and environmental protection is not only beneficial to the society, but also a good way to save costs.

Only by consciously taking environmental concerns as the strategic development direction of enterprises, and consciously advancing the application of energy saving and emission reduction technologies, can enterprises become more leisurely in the face of the increasing energy consumption and emission standards.

It is precisely because of such a goal pursuit that even in the process of increasing standardization of emission standards in the relevant industries, Fuyuan, with its good foundation and strict requirements, enables enterprises to adapt well to the introduction of new standards and fully embodies the social responsibilities of enterprises.

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There are many leading technologies in wastewater treatment, energy recycling and other aspects, including: cold reactor pretreatment technology. Compared with traditional high-temperature pretreatment technology in dyeing tanks, the company can reduce the consumption of water, electricity and steam, as well as reduce emissions of exhaust gas. The technology of sewage recycling uses cold and hot water exchange to reuse the heat energy of high temperature hot sewage 100% for P.

Refitting the high-pressure steam to make the high-pressure steam produced by the company's own power plant can be reasonably utilized; the leading one bath dyeing technology in the industry, namely, using one dye bath, dyed cotton and dyed polyester at different temperature stages, thereby greatly saving water, electricity, steam, etc., compared with the traditional two bath method, respectively, dyeing cotton and dyed polyester, saving water 47%, saving electricity 42%, saving steam 41%.

Next, Fuhui will continue to improve energy efficiency, and cooperate with relevant state departments and industry associations to push forward the development of < a href= "http://www.91se91.com" > printing and dyeing enterprise < /a > low carbon environmental protection work.

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