China'S Outdoor Market Reached 14 Billion 500 Million In 2012.
Han Yungang, vice president of the outdoor commodities branch of the textile business association, "P" > China a target= "_blank" href= "http://www.91se91.com/" > textile, is commenting on the development trend of the outdoor products market in China.
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< p > outdoor products include outdoor bags, outdoor a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, outdoor a target= "_blank" href= "_blank" > clothing "<", besides, there are also "tramps", "trappings", accessories, camping trips equipment, special equipment, self driving supplies, bicycle supplies, skiing appliances, fishing gear and all other professional equipment.
Han Yungang believes that the outdoor products market in China is still in the stage of rapid development.
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< p > Han Yungang: the outdoor products market in China is in the initial stage of pition from the rapid development period to the stable stage. It is called the introduction period.
From the global perspective, the outdoors movement in Europe started from 1876, and experienced the process from specialization to outdoors, from the small to the public.
At the end of 80s, there were professional outdoor products, but the public accepted outdoor products from the beginning of this century.
Therefore, the real outdoor sporting goods market has been accepted by the public for more than ten years.
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< p > Han Yungang pointed out that although the outdoor products market in our country has sprang up soon, the development of the whole industry is very optimistic.
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< p > Han Yungang: according to the data of relevant reports, the brand shipment volume of the whole industry reached more than 70 billion last year, and the total retail sales reached 14 billion.
The amount of shipment refers to the amount of a brand selling its product to a retail enterprise or a franchised store, that is, the wholesale volume.
Retail sales refer to the sales figures of outdoor items purchased from retail terminals.
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