The Number Of Muji Targets Reached 100 Stores In The Mainland By The End Of The Year.

< p > "after that, you can also see Muji shops at an airport in the mainland."

In May 10th, Matsuzaki Kyo, executive director of Japan's commodities planning company, and Minister of overseas affairs, and chairman of Muji (Shanghai) Commercial Co., Ltd., said in an exclusive interview with the reporter.

MUJI Muji has opened nearly 800 square meters of standard store on the first floor of impression city in Xixi, Hangzhou, which is officially opened today.

Reporters at the scene saw the Muji's Chinese helm.

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< p > < strong > 2013, there will be 35 in the mainland, and 100 at the end of this year, < /strong > < /p >

< p > it is reported that Muji's retail outlets generally have an area of about 800 square meters. After deducting the storage area, the actual retail area is between 600 and 700 square meters, mainly in a large shopping mall with more popularity.

At present, there are MUJI products stores in Hangzhou, the Mixc, Xixi and the impression city.

Among them, Hangzhou Lixing store has an area of 1400 square meters, accounting for 70% of the total floor area, and is the largest store in the mainland of China.

According to Matsuzaki Kyo, "three days before the opening of Lixing store, it has refreshed the single day sales, the unit price and the total sales volume of the first three days of the global MUJI stores.

However, MUJI's best selling store in the mainland is in Xidan, Beijing, with a floor area of less than 800 square meters, with an average monthly sales of around 5 million, and the volume of traffic is very large.

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< p > China is a highly valued market for every foreign retailer. Its huge consumption potential is very tempting.

MUJI Muji is no exception. Last year, Muji has opened 30 stores in the mainland, and the speed of opening shop in China has increased significantly.

Matsuzaki Kyo said, "now we have opened stores in 28 cities in the mainland, and the next step is to enter 5 new cities. Our goal this year is to open 35 stores in the mainland, and by the end of the year, the number of stores will reach 100."

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< p > < strong > small shop "MUJI to GO" will enter the mainland airport < /strong > /p >

< p > Matsuzaki Kyo said in an interview, "apart from opening standard stores in the mainland, we expect to introduce a new MUJI to GO" in September at an airport in the mainland.

Our world's first "MUJI to GO" was opened in Hongkong airport, and at the J.F.Kennedy.Apt Airport, Paris and Italy airports have opened such small shops.

The size of these shops will be around 100-150 square meters.

Mainly to do some tourism products, small and essential products.

This is also the category we are good at, showing our strengths to a greater extent. "

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< p > but even at the airport store, Matsuzaki Kyo said the price is the same as other stores.

But because there's a lot of traffic.

Although the size of the small shops is only about 1/10 of the regular standard shops, Ping efficiency will be more than ten times of other stores.

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< p > for the future, the strategy of opening up the MUJI products in the mainland is further explained by Song Qi Xiao.

"We will still have a standard store of about 800 square meters in the future. Of course, we will open several large stores in the main city on this basis.

But this is only supplementary, and will not be dominated by big shops.

We will decide how many stores we will open according to how many products we have, and we will not store them as warehouses. "

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< p > < strong > no publicity is not a form of publicity without spending money online. < /strong > < /p >

< p > Muji has entered the Chinese market for 8 years. Since its establishment in 1980, the concept of Muji has been adhering to the emphasis on product quality and brand advocacy. This alternative way of operation has made MUJI brand popular among the people. This is indeed a kind of strategy. It is a coincidence. Matsuzaki told reporters at the Lian Shang network that "we have simplified the packaging from the beginning of the establishment, which is justified and cheap. If we do propaganda, the cost will eventually be passed on to consumers."

It can be said that we had no intention of inserting willows and willows.

We do not want to advertise much more and pass on the cost.

So this should be a coincidence.

We will always maintain this consistent strategy. "

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< p > "of course, no publicity is not about spending money. We still spend money on products related.

For example, we will invite Japanese famous a target= "_blank" href= "http://www.91se91.com/" > designer < /a > to design the catalogue.

In addition, in April 24th, the official website of Muji online was officially launched, and sales through the Internet will also achieve the purpose of publicity.

Added Song Qi Xiao.

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< p > for traditional retailers to enter the electric business, they are faced with the problem of online and offline hand to hand exchange.

MUJI products sell products that involve clothing, food and shelter, and products for groceries.

Such as bed, sofa, chair.

Consumers will come and feel it again.

The main purpose of our shop is to promote the sales of our stores.

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Although P was stationed in China in 2005, Muji has also suffered setbacks.

"Our trademark" a "target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "was snatch by a company in Hongkong.

Later, after the lawsuit, the trademark right was grabbed.

It is strange that after so many years of development, one thing in China is different from other countries, that is, the proportion of clothing sales is larger than that of other countries.

But starting this year, we expect that sales of groceries will outstrip clothing.

It can be said that we have reason to believe that China has reached the age of MUJI. "

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< p > < strong > solving the inventory pressure MUJI is doing so < /strong > /p >

< p > at present, Chinese clothing enterprises are facing the pressure of high inventory, and the whole industry is encountering "cold winter".

Song Qi Xiao gave his advice.

"The reason why our profit improvement in China is relatively large is that we control it better in terms of quantity and inventory.

Another reason is that in 2010, we first introduced Japan's commodity management system into China.

Rely on this system to manage logistics and commodities.

This is the first time MUJI has been developing abroad for decades.

In my opinion, the quantity of orders must be based on actual sales ability.

And when we sell, we must observe the surrounding environment and make sales promotion at any time.

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