Gugle'S Home Textile Develops Online Customization

< p > with the improvement of consumers' individualization consciousness, more and more people begin to customize all kinds of products. Nowadays, customization has become a distinct attitude towards life.

For this reason, recently, on the official micro-blog and official WeChat platform, "dream of making your bedclothes" has been launched in the dream of home textiles.

During the first week after the start of the campaign, many consumers have consulted and customized.

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< p > it is understood that the personalized customization activities are divided into two categories, one is the customization of the product itself, that is, according to the needs of consumers, the consumer's assigned patterns or words are made on the bed products, so that consumers can get their own personalized bedding products.

The other is to customize the product's outer packaging. This kind of customization needs more enterprises. According to the requirements of enterprises and the materials provided by them, the design of custom-made external packaging can be customized.

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Gugle, Minister of home textiles market of Shi Xiaojie, P, said that the custom-made product of Gugle's activities is a wedding series bedding. The customized content can be the photos provided by consumers, or the beautiful words and patterns carefully prepared by Gugle.

At present, the most custom-made demand is to print wedding photos and wedding dates for the bride and groom.

In addition, a relatively special day for new people, or a declaration of love for new people, is also very high.

In addition to the wedding series, the hotel bed products and all kinds of gift beds are also customized by consumers online, and the type of bed items can be independently selected by consumers.

In the customization process, there are mainly hot drills, printing, embroidery and other forms for consumers to choose.

Nowadays, people's pursuit of individual attitude towards life and psychology of consumption allow more and more enterprises to see the business opportunities of product customization, and accurately grasp the consumer psychology of consumers, so as to gain the initiative in fierce competition.

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< p > on the price and time of customizing a bedding product, Shi said: "at present, we are mainly custom-made bed details, and the price of each bed will fluctuate according to the consumer's choice of the style, craft and the complexity of the pattern, but the increase is not very large compared with the price of the existing product.

For customizing time, consumers are better able to customize 15~20 days in advance. "

After considering the time, price and the life span of products, it is difficult to start customizing from raw materials at home. It is difficult to practice in the actual operation. The customization of the existing products will not increase the extra cost of the enterprise, nor will the consumers face the high customization cost.

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