The Brand Innovation And Development Of Yangxunqiao Warp Knitting Industry Cluster Is Remarkable

A few days ago, it was unusual for Yang Xunqiao. The Knitting Curtain and Window Screen Branch of China Knitting Industry Association was established here, becoming the first branch of a national brand association in Shaoxing County. In the face of many domestic warp knitting curtain and window screening industry clusters, the butterfly effect of Yangxunqiao Town in the industrial transformation and upgrading is obvious.

Home textile enterprises in Xucun, Haining, and home furnishing enterprises far away in Foshan, Guangdong have rushed to join the association. With the national brand title, Yang Xunqiao warp knitted curtain and window screen is no longer limited to the development of local enterprises, but to jointly guide the common development of similar industries across the country. Relevant experts believe that this branch will play a leading role in Shaoxing's warp knitting industry, especially the curtain and window screening industry, in a new round of development.

　　 Warp knitting cluster takes the lead

How can Yangxunqiao Town win the National Brand Association Branch in the face of the current gathering of many warp knitted curtain and window screening industries in China? "Yang Xunqiao warp knitting products are obviously clustered, especially in recent years, the industrial development is particularly prominent." At the founding ceremony, Yang Shibin, Deputy Secretary General of China Textile Industry Federation and President of China Knitting Industry Association, said.

In recent years, Yang Xunqiao has cultivated and promoted a number of warp knitting home textile enterprises through transformation and upgrading, and realized the scale benefit of industrial clusters. In order to further enhance the influence of the curtain and window screening industry, the town has held China Keqiao Curtain and Window Screening and Fabric Expo for three consecutive years since 2010, and has been awarded the titles of "Key Cluster of China's Knitting Industry Exceeding 10 Billion Yuan", "2012 China Warp Knitting Industry Innovation Base", etc.

The warp knitting industry of Yangxunqiao has still achieved rapid development under the condition of high overall environmental pressure in the textile industry. In the first quarter of this year, the sales revenue was 2.249 billion yuan, up 13.64% year on year, and the profit was 124 million yuan, up 21.69% year on year.

　　 Warp knitting brand innovation continues

Fashionable Lei silk stockings, hollowed out clothing... At the establishment ceremony of the branch, a warp knitting clothing show pushed Yang Xunqiao's warp knitting product innovation to a climax again.

"This runway show is just a microcosm of the brand innovation of Yang Xunqiao warp knitting." Wang Jianzhong, the mayor of the town, said that in recent years, Yang Xunqiao warp knitting industry has actively focused on brand innovation and achieved remarkable results. In the warp knitting industry, the first class enterprises such as Shenhua Textile, Yulong Industry and Xinming Holding have been gradually cultivated, thus driving other enterprises such as printing and dyeing, clothing Development of spinning industry and tertiary industry.

Among them, "Huaxin Home Textile" is a model of brand innovation. After three years of efforts, the company has created a new pattern with unique characteristics, from export to domestic sales. Hu Mingshui, the "family member" of the company, said that creating the first sales model of finished curtains in China, attaching importance to the huge domestic market, and settling in Tmall Mall have become the company's success stories.

　 Warp knitting industry is promising

"The sales of curtains and window screens are related to people's living standards. The higher the living standards, the better the sales of curtains and window screens." Yang Shibin believes that with the continuous improvement of people's living standards, the curtain and window screen industry is expected to maintain a sales growth rate of more than 20% in the future. Yang Xunqiao warp knitting has seen this trend and clearly proposed the development of the curtain and window screen industry.

In the next stage, the town will strive to evaluate "Yangxun Warp Knitting" as a famous trademark of the city, set up a R&D center, information service center and testing center for curtains and window screens, plan to build a warp knitting business building, and constantly improve the cluster degree of warp knitting and home textile industry. At the same time, we will strive to formulate the provincial industry standards for 1 to 2 warp knitting products this year, so that Shaoxing will be in a dominant position in the competition of warp knitting products nationwide.