Inventory Strategy And Future Development Of Underwear Market

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< p > May 11th, the eighth Shenzhen "a href=" http://www.91se91.com/news/index_z.asp "international brand underwear Exhibition" /a SIUF (SIUF) continues in Shenzhen Convention and Exhibition Center.

The exhibition is sponsored by the Ministry of industry, the Guangdong Provincial Commission for economic and Trade Commission, the Shenzhen Municipal Economic and Trade Commission, and other relevant government departments. China's Knitting Industry Association, Guangdong Textile Association and Shenzhen underwear industry association jointly sponsored the annual event of China's underwear industry.

The exhibition will make all the efforts to build the industry's most extensive coverage, the most complete chain of industry, the most complete exhibition category, the most large-scale and influential underwear promotion and display trading platform in the Asia Pacific region, which will lead the underwear industry into a brand new journey! < /p >

< p > under the background of the serious bubble of commercial real estate and the sharp rise of labor costs, many brands and distributors have been struggling to survive in the cracks, and have caused confusion for the future of the industry.

It is understood that the organizers of this exhibition will present a series of thematic summits in order to comprehensively sort out the status quo of the industry and point out the direction of underwear development for the industry. We will invite a number of authoritative insiders around the industry to launch a series of thematic summits around the hot topics such as brand building, channel breakthrough, inventory backlog, shortage of talents, capital intervention and e-commerce competition.

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< p > in which, the theme of "forum on the future of Shenzhen breaking the future -- focusing on the development of distribution and leading the future of distribution" is a hot topic for China's underwear Dealer Marketing Forum.

It is understood that the forum from the industry authority, industry representatives, marketing experts from three different angles invited to the Deputy Secretary General of Shenzhen underwear industry Yang Qingyun, general manager of Hangzhou devotion Technology Co., Ltd., Lv Zeen, chief marketing consultant He Junfeng, and marketing planning Co., Ltd., from the three aspects of competition, enterprise pformation and market break, discussed the future development of underwear industry.

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< p > the future competition of underwear industry in China: differentiation < /p >

< p > with the continuous development of the garment industry, underwear as a small proportion of apparel products occupies a very small share. The industry competition is becoming increasingly fierce, which inevitably leads to the homogenization of the industry, which weakens the competitiveness and influence of the brand.

Yang Qingyun, Deputy Secretary General of Shenzhen underwear industry association, comprehensively analyzed the advantages of differentiation from the perspective of management strategy, business mode and brand service. He said: "in a traditional industry, only by taking a differentiated route and doing specialized and meticulous marketing, can we expand our own market.

Differentiation will enable market competition to enter a virtuous circle, and ultimately form a win-win situation for the three parties, namely brand dealers, channel providers and consumers.

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< p > in recent years, with the rapid growth of the underwear market, the market scale is gradually expanding. This has also attracted a large number of enterprises to enter the underwear industry to grab this once known as the last barrel of the clothing industry. However, after many underwear brands have been cut into the market, due to the lack of independent brand awareness and professional market operation capability, many brands are competing at the product level, and it is difficult to make a higher brand value-added.

Based on this, the forum invited Mr. Lv Zeen, general manager of Hangzhou devotion Technology Co., Ltd., to give a keynote speech at the Forum on behalf of the underwear brand at the marketing forum. Lv Zong put forward five innovative directions in the Forum: the innovation of materials, the innovation of products, the innovation of channels, the innovation of the O2O mode and the innovation of the supply chain mode. The viewpoints of his underwear brand electric business O2O mode, the third pole structure of underwear channel, and the design of the supply chain mode innovation were even more heated.

According to Lv Zong, at present, the high-end brand of Hangzhou devotion Technology Co., Ltd., FOR VENUS Eph Wei, is the practitioner of these five innovative ways, and has made some progress in all sectors.

For example, the mold material of the freway branded bra is to refuse the use of traditional sponge materials instead of the pure cotton 3D cotton material developed independently by its parent company Zhejiang Alliance group. 3D cotton material is used as a new raw material. Compared with the sponge used as chemical material, the biggest advantage is: first, it is pure fiber, it is green and non-toxic; two, the high permeability of 3D cotton will better protect the breast health of the female; three, because the 3D cotton is pure fiber, so it is easy to yellowing compared with sponge, and it has the characteristic of never yellow.

Lv Zong also revealed that in the Chinese market, freway will take advantage of its own collectivization industrial chain advantage to push the environmentally friendly 3D cotton to the entire underwear industry, and will launch an unprecedented revolution in the field of Chinese underwear industry in the underwear industry.

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< p > China < a href= "http://www.91se91.com/news/index_c.asp" > underwear dealer market < /a > breaking the way -- integration resources < /p >

When p entered the 2013, China's clothing industry has entered a truly high cost era. The prices of raw materials, manpower, logistics and so on are constantly rising. There are many hidden worries in the future development. The profits of terminal distributors are constantly diluted and the pressure of inventory is severe.

Economist Lang Xianping believes that the size of resource integration determines the size of the success of an enterprise. Integrating resources means creating value.

In the field of clothing management, resource integration is also applicable.

He Junfeng, the chief marketing consultant of China marketing and planning Co., Ltd., general consultant of China Southern clothing brand alliance, has made a clear stand in this forum: if dealers want to solve the predicament, they must carry out "resource integration" from three aspects: first, we must learn to establish a win-win coexistence relationship with brands, rather than a competitive relationship; secondly, dealers need to integrate brand resources, change traditional business thinking, optimize and enhance their abilities, and make themselves more valuable to get more brand support; finally, distributors need to build terminal profit mode to achieve terminal end database marketing and other value services by integrating terminal business resources and helping terminal operators to make profits.

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The development of the industry of < p > < a href= > http://www.91se91.com/news/index_f.asp > underwear > /a > industry is inseparable from the interaction and communication between the upstream and downstream resources of the underwear industry chain. The development of the underwear industry needs more industry exchanges. This "attention distribution development leads to the pformation of Shenzhen Distribution Agency. The 2013 China underwear Dealer Marketing Forum" is held to enhance the exchange and communication of the industry. It is sure that this summit forum will bring some new ideas to the future development of the entire underwear industry, and will also positively boost the development of China's underwear industry. < /p >

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