Luxury Brands In Italy Develop Into Chinese Market

< p > recently, Brunello Cucinelli, a luxury brand in Italy, issued a statement saying that Brunello Cucinelli SpA group has sold 1 million 200 thousand shares of group shares to Li Cheng Department Store in Sichuan, China, accounting for 1.76% of the company's share capital, and the total amount is 8 million 500 thousand euros.

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< p > now, Sichuan Licheng department store is a commercial partner of Brunello Cucinelli SpA in China. The two sides established a joint venture company Licheng (Sichuan) < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > limited, accounting for 49% and 51% of the shares respectively.

The company is responsible for the operation and management of Bruno cook's brand in China.

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According to the statement, Brunello Cucinelli SpA and Sichuan Licheng department store signed an agreement of intent last year on the 8 million 500 thousand euro trade, according to the statement P.

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< p > Bruno, chairman of the group, said: "2012 is the most special year in the company's development process. This year, we made our debut on the stock exchange and laid a good foundation for the healthy and long-term development of the company in the next year." Brunello Cucinelli "

In 2011~2015, our main plan is to wait for investment to blossom and bear fruit. Although the company has achieved very good results in sales and profits, our brand image has not yet been extended to all parts of the world.

If you want to match the luxury brand, the brand must have a beautiful and healthy brand image, which needs to be created through high quality, pure handwork, creativity and uniqueness, plus the characteristics of "made in Italy".

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< p > by the end of last year, Bruno Kuchili's overall growth in the international market was 25.5%, accounting for 75.4% of the profits of the year.

Among them, sales in China increased by 21%, accounting for 3.7% of total sales.

The result was expected by the group. In 2012, the group opened 6 independent brand stores in Shanghai and Hongkong.

In October 2012, since the signing of the cooperation agreement between the group and Li Cheng Department Store in Sichuan, China, 6 stores have more powerful support and more diversified sales channels.

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< p > the brand also said that Chinese consumers have a strong consumption power and pay great attention to the luxury quality created by "Italy manufacturing", which has stimulated their enthusiasm for buying international brand products.

Therefore, the cooperation between Brunello Cucinelli SpA group and Sichuan Licheng department store is of great significance to brand development.

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< p > it is reported that the Bruno cglI brand is known as "the king of cashmere" in Italy.

In a small village built in Italy in 1985, Bruno's dyeing technology changed the local market. Traditional cashmere products were dominated by beige and gray.

The brand has been focusing on Europe, the United States, Russia and Japan. Since last year, China has been regarded as one of the emerging markets that will focus on future development.

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