Traditional Culture Elements And Mature Chinese Local Brands Began To Rise.

"P" is on the opposite side of the luxury brand of Hermes, located in sever street, Paris, and a brand new brand store will be opened in September.

This store will sell a series of high quality household products and elegant garments.

The beautifully designed skirt has been used by Hermes for hundreds of years of handicraft making. The difference is that all the goods in this store will be made in China, because it is the first store in France in the name of "up and down" brand created by Hermes and China a target= "_blank" href= "http://www.91se91.com/".

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For a long time, "made in China" has become almost synonymous with rough processing and cheap products. Few Western luxury brands are willing to admit that many of their products are Chinese foundry. However, with the growth of Chinese local brands, this impression is changing. P

Uma Wang, Mary Ching, seven wolves and a large number of Chinese brands with excellent handicrafts, traditional cultural elements and mature designs began to rise, and catered to the Chinese people's desire for luxury and fashion elements, and began to focus on developing the local market in China.

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< p > "young Chinese women are very tasteful, and they yearn for something that other people do not have."

Photographer Lylo Nair said in his homepage of "excellent China made", "almost everyone carries a LV or Gucci bag, while girls want" different ".

Many times, they will choose a Chinese brand. "

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< p > "in the first 30 years of reform and opening up, we have no chance to build these brands."

"In the past 5 years, we have begun to search for cultural roots and realize the importance of creativity and quality," Jiang said.

"Up and down" is the brand of Hermes. Every commodity reflects the concept of Hermes's "low-key luxury", and it also has obvious and unconventional Chinese style.

The production line of the brand 80% is located in China. Jiang Qionger invites Chinese traditional handicraftsmen from different regions to participate in the production.

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< p > Chinese designer Yang Zhen has introduced leather a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > brand Mary Ching in Shanghai 4 years ago.

"I want to change everyone's impression of" made in China ".

Just like 50 years ago, Japanese products were considered to be crude and cheap. Nowadays, the quality of many Japanese products is recognized by the world. "

The average price of Mary Ching's shoes is 500 dollars a pair, which has a charming design.

The brand has been recognized in the West - its design has been collected by Vitoria and Albert museums in London.

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< p > China's "first lady" Peng Liyuan wore "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "almost all came from local designers.

One of her favorite brands is the "exception". Mark designer, the designer of the brand, was invited to the fashion show in Paris in 2008.

The brand currently has 50 stores in China. Its design uses the traditional Chinese dyeing and weaving process, and has some demeanor of Western designers such as Rick Erwin and Deras Van Norton.

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< p > to join hands with Western counterparts, especially luxury goods companies, has become the most effective way for Chinese brands to promote themselves.

"Up and down" hand in hand Hermes, jewelry brand Qeelin and Kering cooperation, China's local sports shoes brand "back force" after the Frenchman's packaging has been touted around the world.

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At present, the common challenge faced by these Chinese brands is how to let products be accepted by two domestic and foreign markets at the same time. P

Yang Zhen said she likes to incorporate the idea of cross culture into the design and integrate the different cultural characteristics of China and the United Kingdom into the design of shoes.

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