Zhenhua Textile Creates New Products In Composite Fabric Industry

P > reporter went into the workshop of Zhenhua composite fabric factory in Wujiang city of Shengze. It was a flourishing scene: Although the size of the enterprise was not large, in the spacious factory, the machinery and equipment were full of horsepower and all the speed was running, so that you could not help looking for the reason for the hot sale of its products.

"To run an enterprise and make a product requires keen market insight."

This is a summary of Kong Xiaoliang's current situation of the company.

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< p > < strong > insist on product positioning unchanged < /strong > < /p >

"P", founded in 2002, Zhenhua composite fabric factory in Wujiang, started with the production of composite fabrics. At that time, when the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "market and the trend of the wind began to rise, various enterprises were turning to popular products.

But at that time, it was also "a href=" http://www.91se91.com/news/index_c.asp "Zhenhua textile > /a". When the composite fabric product was made "wind and water up", Kong shared the dilemma. After investigation and analysis, he realized that the rise of the textile product would bring the product to the wind and heat, and then resolutely decided to do it in the field of composite fabrics for ten years. It was Kong Zong's determination for his product positioning, the expansion of the enterprise scale, the continuous improvement of the product quality, and the ten years of grinding sword, which made the brand of Zhenhua composite fabric passed from the name to the present and had great influence in Shengze.

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< p > View on product positioning, Kong Xiaoliang thinks, at that time many composite fabric enterprises in pformation, of course, this pformation is also in line with industry oriented.

But at the same time, the advantages of these enterprises will be narrowed in the field of < a href= "http://www.91se91.com/news/" > composite fabric < /a >, and Zhenhua's advantage in this field will be enlarged.

This analysis has been confirmed in many years' market.

In the field of composite fabrics, there are new varieties coming out every year, and the products such as short plush hair and TPU film are selling well this year.

Adhering to the strategic positioning of products is based on dialectical thinking and consistent differentiation.

Indeed, the concept of differentiation drives the rapid growth of Zhen Hua's textile, and enables Zhen Hua textile to maintain steady development both in prosperity and in adversity.

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< p > strong enterprise cornerstone, seek market direction < /p >

To cope with the increasingly fierce "a href=" http://www.91se91.com/news/ "textile market < /a" situation, Kong also has her own unique view: "the external environment, such as the deterioration of domestic and international economies, is difficult to control, but we can grasp our own internal affairs." P

The so-called internal thing is the resource integration of the marketing system, equipment management, product development, product quality and other aspects that can be controlled within the enterprise.

After years of continuous development, the current production line covers the latest equipment, laying the equipment and technology foundation for the production of high-grade composite fabrics.

The enterprise's equipment level, technology and environment, product development and innovation ability have reached the advanced level, achieving a leap from "quantity win" to "quality win".

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< p > in addition to inheriting the tradition, Zhenhua textile also breaks through the routine mode of enterprise management and changes the marketing idea.

From the inside oriented to the external oriented, adjusting the proportion of domestic and foreign sales, from the original export 30%, domestic sales 70% to 60%, domestic sales 40%, in the export market, Kong has also adjusted the original focus on the central and Eastern European orders gradually pferred to Europe and the United States, while the needs of the European and American customers as the focus of development, improve the market share.

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< p > < strong > honesty is the foundation of enterprises' /strong < < /p >.

P is more difficult than faith. In ancient times Laozi warned us that light promise would lose its credibility and that it would be difficult for us to take refuge.

Zhenhua textile has done a lot from the little unknown enterprises to the processing trade business, and most of them are old customers. The secret of this is not only the quality of products, but also the integrity of Kong Xiaoliang's business.

"When we encounter problems, we first look for reasons for ourselves."

Kong always said, "sometimes, due to the large number of orders, the delivery time will be delayed for a few days. Some customers will put forward new requirements on the price. As long as they put it up, and even some customers do not make any compensation requests, we will make up for them. Honesty is the premise of enterprise's foothold and opens the door for the students' interests."

Through the promotion of corporate integrity, the company's external credit has been enhanced, and its market competitiveness has been enhanced.

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At the end of the P interview, Kong said again that 2012 is the "year of ascension" for enterprises. In the face of new starting points, new opportunities and new challenges, Zhenhua textile will focus on two aspects of product quality and innovation, and enhance sales performance by enhancing staff cohesion and execution, so as to realize the leap forward development of Zhenhua textile in the whole industry.

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