Women'S Online Shopping Survey: After 70, Comfortable, 80 After Love Fashion, After 90, Small And Refreshing.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201306/07/20130607114352.JPG "/" < > > "

< p > people often use "women's heart and sea needle" to describe women's psychology. But when it comes to women's shopping, most people think of irrational impulse spending for the first time.

As a matter of fact, for women who have a long tradition of housekeeping, their shopping habits are often very smart, while women's shopping habits vary greatly in 70, 80 and 90.

< /p >

< p > < strong > consumption characteristics: 80 after becoming the mainstream 70 after heavy quality < /strong > < /p >

< p > data show that over the past year, the number of post-80s women in the Jingdong has exceeded 10 billion yuan, which is the most outstanding among the female users of all age groups. However, from the perspective of per capita consumption, the highest number of women after 70 shows their pursuit of quality of life.

< /p >

In 2013, most of the post-80s women came near the beginning of P, and they formed families and even nurture the next generation.

Although the economic income of this group is high, the burden of living is relatively large. Therefore, consumption is reflected in a more rational purchase of commodity and daily necessities with higher cost performance.

For example, the mother and infant products, for example, Jingdong currently has more than 8 million users of maternal and child products, most of which are women born in the 1980s. Millions of Post-80 mothers are required to buy 35000 barrels of milk powder, 25000 packets of diapers and 8000 bottles of milk every day.

< /p >

< p > and for the 70 women who are entering middle age, they have more energy and ability to improve their quality of life, so it is not surprising that the average consumption is the highest.

< /p >

< p > < strong > 3C Digital: after 90, mobile phones are more homely than /strong after 80.

< p > 90 is mainly composed of students and people who have just moved to work. Although the economy is not yet independent, the purchasing power is still not to be underestimated.

Jingdong statistics show that the average price of each mobile phone purchased by post-90s women is 100 yuan higher than the average price of mobile phones purchased after 80.

< /p >

< p > in the four quarter of the past year, 70 of the women had the most average consumption of mobile phones. The highest quarter was less than 10% compared with the lowest, while the consumption of the 80's women fluctuated greatly. The consumption of mobile phones in the highest quarter reached almost two times of the lowest consumption quarter.

< /p >

"P", the most family title was taken off after 80, and the average purchase price of each flat TV was over 6000 yuan, the first of the women in three age groups.

This also reflects the selfless side of the post-80s women. Rather than using cheap mobile phones, they should save money to make their families comfortable watching TV.

< /p >

< p > < strong > dressing style: 70 after speaking comfortable, 80 after love fashion, after 90 small fresh < /strong > < /p >

< p > love beauty is the nature of a woman. In modern society, this feature is completely reflected in shopping.

Jingdong consumer data show that the sales volume of "a target=" _blank "href=" http://www.91se91.com/ "> /a", "a target=" _blank "href=" "http://www.91se91.com/" > shoes "cap" and "cosmetics" has been rising rapidly. Meanwhile, it is also found that 70, 80 and 90 women choose different kinds of goods.

< /p >

< p > Jingdong found that after 70 women purchased "a" target= "_blank" href= "http://www.91se91.com/" > clothing < /a > goods, comfortable and classic two key words occupy an important position. Nearly 40% of the clothing items they buy are related to these two words. After 80, women prefer fashion and Korean style. The post-80 women who search two words are 34% more than 70. For 90 girls, it is difficult to find the style they always appreciate in addition to meeting the fresh campus style of campus life. Keywords often change frequently.

< /p >

< p > < strong > save money is the first: they all share the same standard < /strong > < /p >

< p > when it comes to women's consumption, people always unconsciously give them the "a target=" _blank "href=" http://www.91se91.com/ "hat" /a, which is "impulse consumption". In fact, men do not understand women's consumption.

< /p >

< p > Jingdong data show that on the eve of most large-scale promotions, the number of female users who buy online shopping will be slightly depressed whether they are 70, 80 or 90%. Once the sales promotion begins, the number of female users and the amount of consumption will rapidly increase.

This also reflects from a certain angle that the online shopping of female users is "premeditated". They will save the short-term demand for shopping to the right time to release it, which conforms to the standard of rational consumption.

< /p >

< p > > I learned from Jingdong that the Jingdong is now celebrates 10th anniversary stores. In June, Jingdong joined the ten thousand brands to launch nine special promotion activities. The scale is unprecedented. The intensity is also not seen in ten years, covering all categories such as clothing a target= "_blank" href= "http:// www.91se91.com/", shoes and hats, /a, cosmetics, toiletries, mother and baby, daily general merchandise, computer digital, mobile phones, household appliances, books and audio-visual products.

No matter what age women are, they can find their favorites.

< /p >