The Export Of Shoe Making Industry Is Facing Three Difficult Problems.

< p > < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > the biggest difficulty facing enterprises is RMB appreciation.

The company will lose 1000 yuan for every 100 thousand US dollars and 100 yuan for every RMB appreciation. "

For example, a medium-sized enterprise with an annual export amount of US $10 million received an order of US $5 million in January 4, 2013. At that time, the receivables could be exchanged for RMB 31 million 450 thousand yuan, and when it was collected in May 30th, the US $5 million could only be exchanged for RMB 30 million 910 thousand yuan, with a loss of RMB460 thousand due to RMB appreciation.

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< p > according to export enterprises, at present, the profit margins of low end processing export enterprises such as shoemaking and garment making are about 3%-5%, that is, export 5 million US dollars, and the profit is only about 1 million 500 thousand yuan.

This year, the appreciation of the renminbi has eroded the profits of export enterprises close to 1/3.

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< p > at present, export enterprises are generally cautious about ordering prices due to low orders.

In terms of labor costs, this year increased by about 15% compared with last year.

In the 1-5 months of this year, the number of footwear export enterprises decreased by 13% compared with the same period last year, but the total export volume increased by 4.8%.

The shoemaking industry is a traditional labor intensive industry. In recent years, it has been faced with great difficulties in the production and operation because of the three unfavorable factors, such as the appreciation of RMB, the decrease of international market demand and the increase of production cost.

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< p > - pformation and upgrading to find a way out < /p >

< p > can be seen at the Quarantine Bureau through < a href= "http://www.91se91.com/news/index_q.asp" > inspection supervision mode reform < /a >, promoting the pformation and upgrading of the traditional processing trade enterprises such as shoemaking industry.

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< p > in the aspect of enterprise brand building, we should promote the implementation of brand driving strategy through helping and promoting enterprises, and implement brand protection and convenient inspection and release mode for export leading enterprises with large scale, long-term quality and independent brand.

The quarantine department has strengthened the supervision and inspection of export footwear manufacturers, implemented the filing system for footwear brands involved in the production areas, launched a campaign to crack down on intellectual property rights and counterfeit and shoddy goods, provided a good market environment for the development of private brands, and helped enterprises create export brands and world famous brands.

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< p > upgrading of product structure.

Shoe companies are trying to upgrade their products. Some of their products are pformed from low-grade slippers to fashion slippers which are relatively complex in processing technology, and improve their technological content and enhance their added value.

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< p > in terms of the extension of industrial chain structure, shoe enterprises extend from the previous orders and subcontracts to the two ends of product development and sales, so as to create a new situation.

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< p > shoes enterprises also implemented the "a href=" http:// www.91se91.com "go out < /a > strategy, reducing labor costs and pportation costs, and accumulating experience in international research and development, production and sales, improving the level of pnational management of enterprises.

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