Will There Be A Rampant Phenomenon Of Counterfeit Goods?

< p > a few days ago, the China Electronic Commerce Research Center released the 2012 China a target= "_blank" href= "http://www.91se91.com/" > clothing /a > electronic commerce operation report. It shows that since 2009, the scale of Chinese apparel online shopping market has been increasing year by year.

Among them, the growth rate in 2010 was swift and violent, with a growth rate of 100.8%.

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< p > the report further stated that in 2012, the scale of Chinese apparel online shopping market reached 305 billion yuan, an increase of 49.9% over the same period last year.

Tmall occupies 71.2% of the total B2C apparel online shopping market, and the share of vertical suppliers is 5.4%.

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< p > Mo Daiqing, director of the online retail department of China Electronic Commerce Research Center, seems that at present, China's clothing e-commerce has gone through the incubation period, the starting stage, the development stage, the maturity stage and the outbreak stage. At present, the electricity supplier has enormous space and potential.

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< p > Mo Daiqing said in an interview with reporters that both the branding and the channel merchants are using the electricity supplier to clean up the inventory. At present, cleaning the inventory is regarded as an important task by the clothing business.

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< p > data show that as of April 17th, there were 50 listed companies in the 2012 annual report of < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry, with a total inventory of about 57 billion yuan.

Compared to 2011.

Inventories increased by 36.09, an increase of 6.76% over the same period last year.

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< p > look at the clothing electricity supplier market in 2012 and become the watershed of Amoy brand.

In an interview, reporters found that due to the squeeze of the clothing enterprises in the past two years, how to solve the high inventory problem has become a tough problem for the enterprises to solve.

Service enterprises inventory high voltage, electricity providers have also seen business opportunities, have been in cooperation with garment enterprises through e-commerce channel sales.

From last year's data, last year's sales of electricity suppliers < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > the performance has maintained a growth rate of more than 50%.

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< p > Mo Daiqing told reporters that at present, clothing companies are using electricity providers to frantically clean up inventory, and the electricity supplier mode can help clothing enterprises to solve the inventory pressure.

Clothing enterprises have natural advantages in developing e-commerce.

First of all, for production enterprises, opening e-commerce can reduce costs and increase efficiency to make profits.

This is the main source of profit for most companies in developing e-commerce.

In addition, for the electricity supplier, the electricity supplier can achieve the goal of selling products and do well in production. The rate of production and marketing can reach 95%.

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< p > reporters learned that in recent years, Vic has launched a special sale column for brand sale, while Dangdang has also launched the tail product collection.

Dangdang CEO Li Guoqing said in micro-blog that in 2013, Dangdang's goal in clothing category was 4 billion 500 million yuan, and the end product exchange was an important battle for achieving this goal.

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< p > in addition, Wu Bo, founder of the handshake net, has also made a clear definition, ready to open a famous product sale.

In public, Wu Bo said that the sale of famous brands would be the 3 label of the US and Canada's attributes. The high-end products sold in this platform will mainly cooperate with the brand with a sense of design.

We hope to win the "high quality, low price and convenient offline replacement service".

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Luo Gaozhan, general manager of hehe culture communication, said in an interview with reporters that the sale of brand tail goods is a new clothing sales channel developed by the electricity supplier in the background of the rent of the physical store, the increase of labor costs, and the vigorous development of online shopping. P

The sale of e-commerce brand tail goods is sure that consumers want more quality protection when buying online. The lower price psychology not only meets the requirements of apparel companies to clear up commodity stocks, but also quickly returns the funds, and can help attract customers' popularity and improve consumer dependence and trust by brand influence.

At present, the high inventory of clothing enterprises is the right time for electricity suppliers. To ensure the sustainability of this mode, it is necessary to further optimize the process and meet the needs of many parties.

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< p >, then will there be a rampant phenomenon of the counterfeit goods? Luo Gao Zhan believes that because many electricity suppliers have already formed their own brand effect, with the help of the sales channels of well-known brand e-commerce providers, clothing enterprises can avoid the influence of fake products on their brand image to a certain extent.

However, clothing enterprises can not ignore that fake goods will take advantage of large, true and false, difficult to manage network channels to deceive consumers and influence brand image.

In this regard, the garment enterprises should formulate their own measures in advance.

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