Red Flag Spinning Business From "Defensive" To "Offensive"

< p > the mist outside the pavilion is gentle and drizzle. The pavilion is full of people, < a href= "http://www.91se91.com/news/index_c.asp" > spinning machine < /a > roar.

Although arranged for a long holiday in the Dragon Boat Festival, it is also in the rainy season in Shanghai. However, there seems to be no influence on the enthusiasm of the professionals to visit the sixteenth Shanghai international a href= "http://www.91se91.com/" target= "_blank" > the textile "/a" industrial exhibition.

At the pavilion of E2, the booth of Qingdao Tianyi group Hongqi Textile Machinery Co., Ltd., the audience is constantly on the stage. The frequent visits from customers to the interior of the reception room make it even more difficult for the company to be the deputy general manager of the company.

When we first know and finish the whole gathering, we can see that there is a bold and solid Shandong man, and there are also the elegant and integrity of the Qilu businessmen.

Although interviews were often interrupted by an endless stream of customers, he was very seriously interviewed by reporters in the roaring machine.

< /p >

< p > < strong > breaking through routine practice, < /strong > < /p >

< p > "state-level key high-tech enterprises", "successively applied for 32 national patents", and "one technology was identified as the national torch plan project".

There are many rings in the industry.

Especially in recent years, in the field of < a href= "http://www.91se91.com/news/" > air-jet loom < /a >, the products of Hongqi spinning machine have been good in terms of quality and sales volume.

However, with the intensification of industrial competition, product homogenization and price war caused by conventional operation have made enterprises inevitable.

< /p >

"P >" when reporters asked the views of the enterprise on this issue, Bijie gathered in reply: "you saw these days, and many enterprises displayed air jet looms at the exhibition.

In this field, we will not talk about the Yangtze River Delta where the industry is extremely concentrated. Just now, in a small county town in Qingdao, Shandong, there are 28 enterprises producing air-jet looms, and there are at least more than 60 enterprises in the whole country competing in this field.

Such a development mode will inevitably lead to homogenization of products, and the final result is the outbreak of price war.

When one of your very good equipment is sold to 160 thousand and you feel bad about it, your competitors have dared to keep the price down to 110 thousand.

< /p >

< p > facing such a fierce market competition environment, how should enterprises cope with it? This is a difficult problem before the red flag spinning machine.

To this end, confidence is full of answers: "first of all, we must maintain our leading edge in the field of conventional products. We have to do more finely in technology, and we must compete with Japanese enterprises. We must strictly select the raw materials, and we should be more consistent with foreign enterprises. We need to invest more in services, take customer needs as the demand, and solve customer problems as our responsibility."

< /p >

"P." talking here, he came up with an enterprise product handbook, and then opened it, pointing to the last page of 400 phone calls to the reporter, we have two such free after-sales service phone, not much in the industry, we want to let customers know, our service is beginning to end, and at any time waiting for the user to solve the problem at the first time.

< /p >

< p > "secondly, it is also the most important thing for enterprises to develop. It is to unswervingly follow the path of differential competition and open up a new market segment.

Three years ago, we began to set foot in the field of fiberglass air-jet looms, and spent three full years studying and inspecting the demand of the whole market and allowing more customers to participate in the research and development of this project.

In order to ensure that the technology is more mature and the equipment is more stable, we did not officially launch this device until three years later.

Bi Quanju said.

< /p >

< p > reporter understands that at present, the use of < a href= "http://www.91se91.com" > glass fiber air-jet loom < /a > are all large enterprises. They were skeptical of domestic machinery a few years ago.

But with the technological progress of domestic enterprises and the long-term nurturing of customers, the market has changed quietly in the subtle way. The domestic glass fiber air-jet looms are getting more market attention. It can be said that the prospect of the industry has already come to light.

< /p >

The strategic pformation of < p > > a href= "http://www.91se91.com" > Red Flag spinning machine < /a > is not just a new product launched at this exhibition, but rather a red flag textile machine. This opportunity opens up a new field of differential competition, a boundless blue sea.

It has to be said that the industrial innovation of Hongqi textile machinery complied with the general trend of market development.

< /p >

< p > {page_break} < /p >

< p > < /p >.

< p > < strong > from "defense" to "attack" < /strong > < /p >.

Looking at the current situation, almost all enterprises are talking about industrial upgrading, technological innovation, differential competition, and market segmentation. As long as we think and talk about it, we can knock the door of enterprise development and embark on a broad road. P

But only a few forerunners have thought and talked about it. They have done their best. They have been bold in their efforts and worked hard.

What is the reason why enterprises are talking about innovation? What is the concept that enables enterprises to truly innovate? For this topic, the idea of finishing the whole race is a hit and miss, and has revealed the voice of many industry and media personages.

< /p >

< p > "before, in the market environment where the market information and means of communication are not very rich, the main means of competition for our machinery and equipment is to rely on" prevention ", prevent others from imitating, prevent others from plagiarizing, and prevent others from infringing.

This is understandable. The protection of intellectual property rights is the foundation of a nation's civilization level. For this reason, we have applied for 8 national patents for this fiberglass air-jet loom, and the most important thing is to prevent it from happening.

But as you can see, under the whole environment of China, enterprises are no longer able to defend themselves.

If you want your company to continue to go on, you will have to constantly innovate and upgrade, take the initiative to advance and attack, so that your competitors will not be able to catch up.

Now the whole world is imitating Japan, but why are the imitators exhausted and unable to catch up? Are they defending well or are they moving fast? The answer is self-evident.

< /p >

< p > "attack is the best defense."

This sentence not only applies to sports such as football, but also seems to coincide with BIE's industry view.

< /p >

< p > Bi Quanju said that based on this business philosophy, the red flag spinning machine has been grinding for three years, boldly entering the glass fiber air-jet loom, which seems to be somewhat obscure in the market.

In May of this year, Hongqi Textile Machinery Co operated with the Nanjing glass fiber Institute to set up a national recommendation on < a href= "http://www.91se91.com > glass fiber < /a > new technology.

At this conference, the technical achievements of the red flag spinning machine in the field of glass fiber have aroused great concern in the industry.

Then, in less than a month, the order of the equipment has exceeded 600 units.

"At present, the looms used in fiberglass weaving enterprises still use shuttles, which can normally be opened to 100r/min; and my fiberglass air-jet looms can normally open to 750r/min, and a person can open 40 units, which greatly reduces the cost of labor.

It is no exaggeration to say that at present, all domestic fiberglass producers will basically find our red flag spinning machines if they consider domestic equipment.

When the reporter asked how long the red flag spinning machine was going to take to achieve the first time in this field, the confidence and pride of Bijie gathered beyond words: "with regard to the company's current order status and the evaluation of our glass fiber air-jet looms, we are confident that we will be the first in the field in this year."

< /p >

< p > during the interview, customers kept coming in to consult and order.

"There are too many 500 of you, please try 200 sets first."

Bi Quan Ju's understatement really let reporters feel a strong gas field.

< /p >

< p > "we will not be satisfied with our current achievements. We will continue to introduce new products.

Like the mica cloth we have been making, its wire is very thin. It is mainly used on the circuit board and insulation board of mobile phone. Its insulation performance is very good, and it can withstand thousands of degrees of high temperature. This is applied in the field of high-end communication, and it can also be applied to other fields such as aviation.

Now our products have completely stepped out of the a href= "http://www.91se91.com" > textile industry < /a >, and have entered the industrial field. At the same time, we also make "filter cloth". The filter cloth is linked to the newest emerging environmental protection industry.

In short, we will always take the initiative to attack, and next year's textile machinery exhibition, we will have a better product launch.

Bi Quanju has set his sights on the 2014 ITMA ASIA+CITME.

< /p >

< p > < strong > keep the sense of hardship < /strong > < /p >.

< p > close to the end of the interview, advantages, leading, innovation, offensive, first, excellent...

The words used by Bi Quan Ju are always portrayed a corporate image of us striding forward all the time.

The reporter is still immersed in the situation described by him for a second, but he has changed his voice: "in fact, we have always had a sense of urgency."

< /p >

< p > "even though we have seen the direction of our industry, what we are most worried about now is the domestic and foreign economic pattern.

For example, if the RMB continues to appreciate, foreign trade will be subject to a severe test, and more serious economic problems may arise. Another real estate market in China appears to be a layer of glassy paper, which is broken. If any of them is broken, all trades and professions will suffer a great blow, and the whole market economy will bear enormous pressure.

Bi Quanju said that although the change of the economic environment is incapable of reversing the capability of enterprises, the sense of crisis can enable enterprises to do well in coping with the measures and preparations ahead of schedule.

Take it as it may be, perhaps it can be explained.

< /p >

< p > "apart from the big economic environment and market environment, we have also profoundly analyzed the industrial environment in which we live.

As our business slogan says, cutting-edge technology to build high-tech products, quality services to establish world-class brand, technology and service is our core value.

However, the so-called "sail against the current", do not advance or retreat.

Any technological lead and innovation are temporary. No existing customer can always be yours.

No sense of hardship will be eliminated sooner or later.

To this end, we have set up a technical team of more than 40 people and a post-sale service team of more than 60 people, accounting for more than 1/3 of the total number of companies, escorting our technology and services.

< /p >

< p > it is learnt that in order to do well in the glass fiber air-jet loom project, the red flag spinning machine has also become a specialized department, not only has hired the specialized technical personnel from the glass fiber enterprise, but also has invited the expert team from Japan to carry on the instruction.

Not only that, but in the first quarter of this year, the red flag spinning machine has invested about 300000 of its training for employees, and the generosity of the red flag spinning machine is also evident in the input of talents.

< /p >

< p > although surrounded by all kinds of a href= "http://www.91se91.com" > air jet looms < /a >, but when the whole audience gathered farewell to reporters, they still spoke loudly and forcefully.

I believe that this powerful enterprise manager Bi Quanju and the whole red flag spinning machine are ready for the future. No matter whether they welcome the sun or the evening mist, they will go all the way.

< /p >