Passenger Flow Increased By 30%. Department Stores Delayed Half An Hour To Close.

< p > the temperature of Hangzhou city rises to 35 degrees centigrade and continues to rise. Pedestrians are getting fewer and fewer in the streets during the day, and the cars on the elevated roads are blocked up more and more late in the evening.

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The image of "P" means that in the department store's eyes, the best time to do "night business" all year round has arrived.

At present, department stores such as Hangzhou department store and Yintai Qingchun store have extended the closing time or planned a time limited discount scheme at night. "Good night sales can increase the flow of 30% to the mall."

Department stores said.

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< p > in addition, the department store's current summer wear has been reduced to 50 percent off, and all kinds of special stores are also suitable for customers to stop. Sweet shops, movie theaters and Toys R & D have become the most popular areas.

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< p > < strong > passenger flow increased by 30%, department stores delayed half an hour closing, < /strong > /p >

< p > "recently, the closing time of shopping malls is getting late. At 10 o'clock in the evening, we have to remind customers to stay away."

A staff member from a department store in Hangzhou said.

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When p arrives on the summer night, several department stores in Hangzhou will extend the closing time by coincidence. At present, the Yintai Qingchun store has extended the original 22 point closing time to 22:30, and other shopping malls also said that "the opportunity to consume at night can not be missed". Many shopping malls will still push the brand time limited discount and send cool package packages to attract more consumers after 18 this summer.

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< p > "the general evening guests are divided into two dials, with a concentration of 16 to 17 points, with a concentration of 20 to 22 points. The former usually comes to the mall for dinner, or after supper, they go for a stroll, while the latter are mainly guests who live far away from home."

Department stores responsible person said, "these two guests are the main consumers of the night consumption, can increase 30% passenger flow for department stores."

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< p > previously, there were statistics made by department stores, which accounted for half of the total sales in the summer.

"It has been raining for weeks in the past few weeks, and it also overstock some customers' shopping intentions. I believe this part of the purchasing power will be released to the next night's consumption."

Department store responsible person said.

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< p > < strong > restaurants, discount sale become a "magic weapon" for staying guests < /strong > /p >

< p > it is reported that restaurants and discount sales that attract the most of the night consumption are the two most recent sales.

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< p > at present, department stores such as grandma's, green tea, white deer and other restaurants are almost full of people. During the weekend, lunch begins at 10:30 and queues at 16. "Now it's hot in summer. Many young families don't want to cook at home. Instead, they choose to eat outside, and they usually go shopping after shopping."

Market participants said.

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< p > in addition, the parking lot of a department store often overburdened at weekends. The parking lot in 1000 locations on the ground floor of Yintai two phase of the lakeside began to queue up at noon on the weekends. At night, the number of vehicles queuing into the garage almost doubled.

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< p > apart from restaurants, desserts, cinemas and so on, summer discounts for shopping malls will also attract many guests to stop.

At present, the discount of summer wear in major department stores has been reduced to 50 percent off, and the sale price of men's and women's wear is not less than 49 yuan.

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< p > because the purchasing power of the department store has just been released, the purchasing power has been released. So the stimulating effect of the night consumption is not very obvious. The major department stores are still planning various kinds of thematic activities, hoping to catch more consumption power.

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