Gome Amended Its 5 Year Strategy Online And Reformulated Its Competitive Strategy.

< p > according to the third party data, in the collective Carnival of the domestic electricity supplier in June, Gome online users' concern increased by 445%.

Although a good increase was achieved in June, the gap between Gome and Tmall was still larger than that of Tmall and Jingdong.

After entering July, Gome online launched the "strongest member month" campaign, hoping to regain some "scenery" in July.

At present, Tmall, Jingdong and Suning do not follow up the meaning, but only in accordance with the routine summer heating.

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< p > compared with the summer rush of other major electric providers, Gome is indeed the biggest and fiercest this time, and Mou Guixian expects to invest more money than in June.

For example, there are more than 10000 special machines sold in full volume, full concessions, rebate, lottery, spike and other multiple concessions, the total profit of 1 billion yuan, it can be described as the largest sales promotion in Gome history.

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< p > because there is no other electricity providers to follow up, Gome's sales promotion activities are rather unique.

"We need to prove ourselves."

Mou Guixian believes that the strength of Gome lies in the integration of supply chain, especially the supply chain of household appliances. "The future competition of electric business is long-term low price, and behind this is the competition of supply chain."

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< p > based on the idea of "supply chain competition", although Gome is promoting the whole line, it is the biggest and most powerful in the category of household appliances. "Some of our supply chain capabilities are relatively weak, so we do not go to" blowing ", such as home textiles, < A target=" _blank "href=" http://www.91se91.com/ "> clothing < /a >.

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< p > Mou Guixian revealed that Gome online is integrating the supply chain of home furnishings furniture, art products, fast food products (food, drinks) and other categories, "basically can complete 5 to 6 categories of layout within one year."

Through investigation, we can find that Gome is in the category of layout, and its market is not absolutely big.

It can be seen that in the circle of electricity providers, it is a bit anxious to prove its meaning.

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< p > in fact, after many price wars in 2012, the industry has been calling for the arrival of the era of meticulous operation of electronic commerce.

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< p > for the purpose of this great promotion, Mr Mou said: "sales should increase by 30% over June.

However, we are more concerned about members' feelings and hope that members can improve their experience.

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< p > for the competition trend of the long term electricity supplier, Mou believes that Gome will only have a chance to get a place in 5 aspects.

3 of them are the hottest words in the field of Electronic Commerce: Mobile Internet, big data, O2O, and two are the key points of Gome's own view of future competition: supply chain and service.

"If we have 2~3 in the future 5 items, we can do the first in the industry, and the other two will be in the industry, so we can enter the top three of the industry."

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< p > in the eyes of the outside world, Gome and Suning two oligopoly in the process of pformation to the Internet, Gome obviously lagged behind.

And in the preliminary completion of the qualifying electricity competition, Gome also failed to gain the advantage seats.

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Compared with P, Suning's pition to the Internet is more decisive, leaving no more room for retreat.

As Robin Li said this year, "the Internet is changing from an industry to an industry, from vertical to horizontal, and all non internet industries are being infiltrated and redefined and redefined."

Suning has increased the planning of the electricity business to the company's overall level, rather than a simple combination of online and offline businesses.

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< p > on the contrary, Gome is slightly hesitant in the field of e-commerce.

Gome set up e-commerce ministry as early as 2003, but has not made any obvious moves.

In 2010, after the Jingdong started to make a comprehensive effort, the domestic electricity supplier pattern began to undergo major changes.

The 5 year development strategy released by Gome in September (2015) is the main direction of expansion of the entity stores as a strategy. Obviously, this is underestimating the impact of the Internet and underestimating the ability of Jingdong and Suning in the field of electronic commerce.

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< p > Mou Guixian believes that the main reason why Gome is temporarily lagging behind is its late start. "But by the end of last year, we integrated the Gome (micro-blog) mall and the treasury" to represent our business strategy gradually.

At the end of 2012, Gome issued a notice to amend the 5 year strategy which had not been completed, and made significant adjustments to the physical stores and investment.

In the part of the development of the electricity supplier, Gome will upgrade the electricity business to the same level as the physical stores, and will be the strategic direction for the future development.

With the completion of website integration and the reconditioning of strategy, Gome online has officially entered the "arena".

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< p > to talk about the relationship between online and offline businesses, Mou Guixian told reporters that Gome is now considering it as a whole strategy, while he himself acts as a connecting axis for online and offline businesses.

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< p > Mou Guixian is a relatively low-key person, and is quite different from Liu Qiangdong and Li Guoqing.

It is undeniable that Liu Qiangdong and Li Guoqing, as the head of the company, are themselves part of the competitiveness of the company, and they must be "sharp weapons" for Internet companies.

At this point, Mou Guixian is very clear about his character. "I do not understand these ways, but I do not want to do so."

Mou Guixian believes that his ideas have been very Internet, but some rules of the Internet game are hard to accept.

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Through the Gome's July show alone, P has reformulated its competitive strategy based on its own position after restarting this year.

However, Tmall, Jingdong and Suning have gone too fast in the past two years, and it is not easy for Gome to come back from behind.

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