7000 Yuan To The Annual Output Value Of 400 Million Chen Wangsheng'S Entrepreneurial Misery History

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Less than 24 years ago, Chen Wangsheng, who first came to Tianjin, did not think that after more than 20 years, she would create her own "a target=" _blank "href=" http://www.91se91.com/ "dress < /a > kingdom in this fertile land: from 4 fur coats to 4 employees, covering 53 Mu and 4 hundred million of annual output value.

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< p > man should be proud of his sufferings because it will eventually be a happy memory for successful people.

Like so many businessmen, Chen Wangsheng's pioneering road is called "a history of suffering".

In 1999, the fur industry was weak. He accumulated 10 years of wealth and returned to the market.

In order to make a comeback, he raised a high amount of debt, with a strong courage to start from "negative", and eventually created a commercial legend of great rise and fall.

He often said that God gave Wenzhou a poor starting point, so when it comes to setbacks, he will not complain, or even desire suffering, for the backdrop of suffering is the source of wealth.

An undependent Wenzhou man, how to discover business opportunities and how to succeed in a foreign country? Chen Wangsheng's story explains the answer.

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< p > < strong > seven thousand yuan starting from dry a href= "http://sjfzxm.com/news/index_f.asp" > fur coat < /a > workshop < /strong > /p >

< p > Wen quotient, the only group in the world that can compete with Jewish merchants.

Though not thousands of years of business history, wisdom has prompted them to create a global business miracle in just over twenty years.

Chen Wangsheng is one of them.

In 1989, Chen Wangsheng, who was 20 years old, decided to leave his hometown and look for opportunities in the developing northern cities.

At first, he went to Beijing with his fellow townsman.

But before long, these young men were confused by the bustle and pressure there.

But Tianjin has become their second choice.

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< p > falling in love with a city and stopping for a long time is often due to the feeling of "first sight".

Chen Wangsheng is no exception.

As soon as he got off the train, he was deeply attracted by the Tianjin people's indifferent and tranquil and sincere enthusiasm.

Perhaps at that time, the young and frivolous Chen Wangsheng had not clearly planned the career development path for more than 20 years, but there was a sense of stability and accuracy.

He immediately decided to take root in this city.

Reliable what is life? Where is the fulcrum of entrepreneurship? With the 7000 yuan "family property" of several people gathered together, Chen Wang Sheng has plunged into the first contemplation of life.

To work in factories, accumulate some funds and work alone.

Or selling snacks, Tianjin people like food.

Or build a decoration team with a strong youth.

3 fellow townsmen, who had their own ideas which were considered feasible, were rejected by Chen Wangsheng one by one.

If you don't do it or do it, you will do it or not.

For the reason, the other three looked at each other.

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The winter of P was cold.

One day, Chen Wangsheng, who was returning from home, suddenly suggested that he should open a fur workshop.

The idea is not groundless.

First, as the "luxury" at that time, leather clothing is becoming a symbol of people's identity.

Secondly, the manufacturers of fur clothing are limited, and the supply and demand of the market are not equal.

At that time, when Chen Wangsheng did not wait to do business, he found out that 3 days later, he had rented a dozen square meters of houses in Ho Xing Zhuang, and bought 4 sewing machines and started a "workshop life".

Like all Wenzhou entrepreneurs in Tianjin, Chen Wangsheng's days of hard struggle have been opened.

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< p > < strong > trading and becoming partners, but partners are separated. < /strong > /p >

< p > for Chen Wangsheng, who doesn't know how to design and doesn't know fabric, everything needs to start from scratch.

In line with the principle of "asking for better than others", he borrowed sewing books and began to learn from the beginning of cutting.

And buy a large number of foreign fashion magazines, and strive to keep up with fashion trends in style design, first imitation and re creation.

Though it was simple enough to practice, the 4 boys who had never done needlework were in a mess.

The leather material costs a basket, but it will only make a rough plan. The original gold will melt like ice.

But even so, Chen Wangsheng still does not relax the quality of finished products, even if he borrows money, he must ensure the quality of leather clothing.

Because "high-end" is his demand for himself, and is also the goal of the future.

During that time, he lived in a workshop.

During the day, in addition to production, they were put into the store to try on other leather garments to improve their products. In the evening, except for magazines, they were planking on the workbench and lying on their clothes.

Gradually, leather clothing has Chen Wangsheng's own design style, and the quality has also leaped to upgrade.

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< p > with the sales orders from scratch, from little more, the workshop has only made 5 or 6 garments daily to more than 1600 pieces.

Chen Wangsheng's delivery tools also changed from bicycles to Huang Dafa.

At the busiest time, he could not take care of his wife who was in confinement. He ran more than 10 places a day to deliver goods, and tired, he could only rest his feet in the corner of the shopping mall staircase.

This bitter life lasted until 1994.

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In the year of P, a few people from scratch finally went out of the workshop, set up factories and created their own fur brands.

What Chen Wangsheng did not expect was that the partners who had stepped on sewing machines and sleeping tables had begun to split up.

Some people suggested that the scale of production should be expanded rapidly and take advantage of it. Some people suggested that they should expand their investment fields and March to other industries; while conservative Chen Wangsheng hoped to steadily and steadily make clothes and accompany enterprises to grow slowly.

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< p > different business philosophy, finally let the brothers who work together separate their ways.

But separation means new life.

Before long, Chen Wangsheng set up his own company.

A dream of belonging to his clothes was born in the small workshop of Zhao Gu Li.

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< p > < strong > > ten years of entrepreneurial struggle, encountering industry crisis < /strong > < /p >

< p > is still in the "high-end positioning, only leather clothing" production concept, Chen Wangsheng led the new staff, strictly observe the quality.

He decomposed a leather garment into more than 100 processes. All the details were examined in person, and minor defects were ordered to rework.

At the same time, without any background, Chen Wangsheng worked alone in the north and south of the river, and even went to Europe alone to purchase raw materials.

By the year 1999, more than 10 well-known domestic brands had made OEM for him. Export orders had reached tens of millions of yuan, and the production scale of enterprises expanded by 8 times. The production workshop was moved from a small workshop to a new twenty-two garment factory.

Just as Chen Wangsheng's own brand gradually emerged in the field of fur a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, a fatal crisis almost destroyed all his hard work.

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< p > 1999 is a knot of Chen Wangsheng's 10 years of entrepreneurship and the most gloomy years of his life.

That year, leather clothing industry suffered systemic risk, and there was a rapid decline.

For a time, all leather clothing enterprises were like the boat that drifted the sea and were swept into the bottom of the waves.

Seeing that product sales were blocked, businesses quickly fell into losses, and Chen Wangsheng had a high fever.

After all, the annual salary is approaching, and the staff salaries at that time are year-end means, which means that it will cost a lot of money.

But where does the money come from? Or borrow money to plug the hole, or to dismiss the employee and close the door.

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After P's entanglement, pain and struggle, Chen Wangsheng chose to march forward courageously.

After finding a loan from his old home, he finally solved the wage problem.

During the Spring Festival of 2000, more than 200 employees were happy to celebrate the Spring Festival. Only Chen Wangsheng was upset.

He knows that if we cannot make a comeback as soon as possible, everything will be irreparable.

When the situation was urgent, Chen Wangsheng waited for a person without waiting for the first month.

And this person is the booster of his two venture.

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< p > < strong > pformation of fur quality to create brilliance < /strong > /p >

During the Spring Festival in Hongkong, P is everywhere.

Chen Wangsheng, a long distance traveler, found the person he wanted most in a cafe.

On that day, the old and old man lent Chen Wangsheng 26 million yuan, not even the IOUs.

Because of 10 years of contact, mutual trust has been established.

In addition to financial support, the elderly advised him to give up fur clothing and make fur, not only with greater profit margins, but also easier to expand the market.

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< p > as long as the heart does not die, it is not difficult to rebuild the enterprise.

After the Spring Festival, the old man took Chen Wangsheng to Denmark, Finland and the United States fur wholesale center. He patiently taught him the screening techniques of raw materials, and told him not to relax the quality requirements at all times.

All these things are remembered by Chen Wangsheng.

After returning home, he summoned his staff to a meeting immediately, and organized to study the production process of fur, emphasizing quality consciousness and quality control, that is, deliberately refinement on fabrics, new innovation in design, striving for excellence in profits and striving for first class in clothing.

All raw materials are purchased directly from four international fur suppliers, and no other channels are selected.

Because he knows that quality is the lifeline of an enterprise.

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Chen Wangsheng invested 200% energy in the two p venture, because he always warned himself that he could only be more successful than the first time.

To this end, he set up a quality investigation system, that is, when each garment comes out, a "opinion card" will be attached, and consumers' opinions and market trends will be understood, providing a firsthand basis for the company to grasp production and quality management.

The biggest difference between Chen Wangsheng and other businessmen whose interests are most important is that they must first make their products well regardless of their losses.

In his eyes, any contract signed is a responsibility and must be carried out to the end.

No way to win the market share at the expense of quality, on the contrary, near critical, he put forward higher requirements for each production line employee "fine mink" and "cut passion".

As long as the clothes sent out of his hands are the first-class quality products, they are striping for perfection.

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Such a serious and responsible attitude has made the company win the trust of our customers once more than a year. At the same time, a credit culture has gradually formed within the company, which has gradually made the company stand out from many domestic garment manufacturers. P

Today, Chen Wangsheng's clothing group has already served more than 70 well-known brands at home and abroad.

In the next few years, he plans to carry out a more systematic management of enterprises, not only to build a team composed of expert operators, but also to build a wage system linked to the strength evaluation system and performance, and to organize it into a complete and complete human resource management system.

With the expectation of the future, Chen Wangsheng is still as passionate and ambitious as he has just started his own business.

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< p > < strong > Chen Wangsheng's feeling of creating wealth: < /strong > < /p >

< p > 1, rather slow profits, and can not reduce the standard of products.

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< p > 2, honesty is the life of an enterprise.

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< p > 3, only by standing at the customer's point of view can we really win their hearts.

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< p > 4, instead of investing in areas that are not good at risk of failure, it is better to continue to do things with certainty and certainty.

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