Enterprises In Quanzhou "Made Rapid Progress" By Taking Advantage Of Capital Market Forces

The Straits Equity Trading Center was officially opened. Among the first batch of 49 pre listed enterprises, four upstream and downstream enterprises in the children's shoes industry chain from Quanzhou, including Beibeitong, Kadoudu, Mason Shoes and Babu Culture, are among them. This is another action of local children's shoes enterprises in the capital market after the local camel children's shoes landed in the British capital market at the end of last year.

As a market with considerable growth potential in the footwear industry, the prospect of children's shoes industry in the capital market has also been sought after by many people. This can be seen from the centralized pre listing of many enterprises. However, people in the industry also suggested that the children's shoes industry has not entered the era of capital as the king. Children's shoes enterprises should make plans according to enterprise development and brand strategy, and always follow the trend of listing.

Take advantage of the power of the capital market to "make rapid progress"

"From the very beginning, when he knew that the Quanzhou Operation Center of Shanghai Stock Exchange had begun to prepare, Kadudu made positive preparations. After all, whoever has sufficient conditions for market construction is likely to be listed first." Ruan Senhe, marketing director of Kadudu Children's Products Co., Ltd., said that Kadudu first guaranteed the standardization of the company, including governance mechanism and talent mechanism, Prepare for listing.

After the pre listing, Ruan Senhe said that he had more confidence in Kadodu enterprise and the market. Once the listing and transaction were successful, the equity would get a reasonable pricing right, and the company's value would be reflected in a market-oriented way. After the capital injection, it would also accelerate the pace of building a professional system for Kadodu enterprise, expand the enterprise, share it, and occupy a larger market, Get more support. It is necessary for enterprises to embark on the road of capital.

Babu culture also hopes to develop itself by virtue of the power of the capital market. Lin Weisheng, chairman of Babu Cultural and Creative Industry Company, told reporters that the company will use the opportunity of listing on the Shanghai Stock Exchange to promote the future "Babu Culture" through effective financing, and build cultural creativity, industrial innovation Design, R&D and other "creative parks for children's cultural industries" integrating the core functions of intellectual property.

Industry competition pattern is expected to change

In 2010, the blockbuster Shanghai children's consumer goods company, Doctor Frog, was successfully listed in Hong Kong, becoming the first children's shoes company to land in the capital market in China. Quanzhou children's shoes company was undoubtedly shocked: on that day, Doctor Frog attracted more than 84000 retail investors to subscribe, with over subscription times of 485 times, frozen capital of more than 122 billion yuan, more than the Agricultural Bank of China listed in Hong Kong before, It became the "freezing capital king" of the port city at that time.

At the end of 2012, Jinjiang Mingwei Shoes and Garments Co., Ltd. (CAMKIDS) was successfully listed on the British GEM, becoming the first children's shoes company to land in the capital market in China, which once again inspired Quanzhou children's shoes to participate in the capital market. If we can rely on the power of the capital market, the market share will inevitably grow rapidly, and the brand will achieve rapid development.

"After CAMKIDS takes the lead in listing, the sales channels and agent resources of the domestic children's shoes and clothing market will face a reshuffle situation, and it is likely to accelerate the pace of listing of other children's shoes brands in China." Chen Shuqing, the executive deputy secretary-general of Fujian Children's Shoes Association, who has served many well-known children's shoes brands in China for a long time, said.

He also believes that the development of children's footwear and clothing industry is not very mature at present, but it can be seen vaguely that the existing pace is similar to that of adult footwear and clothing industry, and the commodity market is transforming into a brand market. Brand operation needs sufficient capital support, so capital becomes the biggest factor to curb brand development.

Against the backdrop of the general weakness of the current international capital market, the listing process of many domestic children's shoes enterprises that have been preparing for a long time has been blocked. For the listing of Shanghai Stock Exchange, the industry generally believes that this will provide a more convenient financing platform for children's shoes enterprises, break the current "dull" situation of children's shoes industry, and change the industry competition pattern.

However, the insiders said that brands and markets can not be created with funds. The strong funds of enterprises may give them more choices. But at present, the homogenization of the children's products industry is serious. Only by integrating channels suitable for their own enterprises and taking their own brand road, can they have their own world in the future capital market.