High Sounding And Few People Chasing -- Clothing Brand Thinking Centered On Design

1、 High sounding and few people chasing -- design centered clothing Brand thinking

Because of the popularity of clothing, clothing products are doomed to change constantly, which means that continuous creation and design are needed. Therefore, design is undoubtedly important, even the founders of many brands are designer Most brands of women's wear in Hangzhou are owned by designers. Because of this, design has been placed in an unparalleled position in the clothing industry. The industry has widely spread the recognition that design is the soul of a brand. However, in many Chinese clothing enterprises, marketing is just a foil for clothing brands, just playing the role of promotion. This is the fashion brand thinking centered on design.

In this kind of clothing brand thinking, design is regarded as the leading role of clothing enterprises, the design department is superior to other departments, and marketing is limited to the promotion of clothing products that have been designed and manufactured. Poor sales often one-sided blame the marketing department for poor sales, without carefully examining whether the design meets the needs of the market consumer groups.

There is no doubt that the vast majority of designers have not received commercial training related to marketing. The professional design skills of designers encourage designers to design clothes from the heart, like creating works, and more reflect their own style. Designers are seldom able to consider the market timing and cost of launching, so many clothing designs cannot meet the market demand or are difficult to achieve. Some beautiful clothing designs may win awards, but they cannot be accepted by the market.

Although we can occasionally take the chance to launch several best-selling clothing styles with design as the center, we rely on designers' skills and intuition to satisfy consumers, and the failure rate is too high.