The Future Will Be The Competition Between Consumers And Mobile Clients.

In 2012, mobile Internet users accounted for 74.5% of the total Internet users, reaching 420 million. The number of mobile Internet users has surpassed the number of desktop Internet users, and mobile phones have become the first Internet access terminals in P.

According to other data, China has surpassed the us to become the largest number of smart phone and tablet devices in the world.

China's smartphone penetration rate has surpassed that of the United States and the United Kingdom, ranking only second in the world after South Korea.

At the same time, the number of mobile Internet users and the length of per capita Internet access will achieve "double surpass" for the desktop Internet. The rapid pfer of user mobility to mobile enterprises will trigger a new round of enterprise marketing revolution, and mobile marketing will also become a new highlight of the underwear industry in 2013.

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< p > the traditional underwear channel is facing great influence. < /p >

< p > according to the author's understanding of the industry, the marketing channels of Chinese underwear enterprises are mainly from the following: direct operation, agency, franchise, network, TV shopping and so on. Apart from some direct enterprises, most of the enterprises adopt the mode of agency and affiliate channel.

However, with the change of economic environment in recent years, the impact of agent franchising has been increasing, and the survival of traditional stores is seriously threatened by recruitment difficulties, fierce competition, rents rising, rising costs and declining profits.

A lot of agencies have begun to grow negatively.

The impact of e-commerce and other industries on the industry is growing. Many lingerie enterprises are facing great challenges and channel pformation.

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< p > the future will be the competition between consumers and mobile clients. < /p >

< p > with the Internet being recognized as the mass media formally, the mobile Internet represented by smart phones is also constantly eroding the market share of traditional media.

In just one or two years, mobile phones have expanded from simply calling and sending messages to a multifunctional integrated intelligent terminal device.

Baidu, Ali and other Internet giants have invested huge sums of money to introduce mobile phone strategy, the purpose is to fight for the mobile client.

With the popularity of 3G and smart phones, more and more consumers can understand news information and market information without computers. Where the customers go, the discount and local information will be sent to them.

"Who owns the client, who has the future", the future consumer competition will be mainly reflected in the mobile phone, the mobile terminal, which has the function of spreading and buying.

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< p > mobile marketing has become a new strategy for enterprises. < /p >

< p > according to statistics, with the popularity of intelligent machines, as of the first quarter of 2013, mobile Internet users account for 96.4% of the proportion of mobile Internet users, and mobile Internet shopping has become the main form of mobile Internet shopping. Secondly, mobile shopping is also promoted by mobile Internet, and the 3G penetration rate in 2013 will exceed 30%.

Recently, the 4G network has begun to enter the field of vision. In the future, after the penetration of 3G network has reached saturation, the 4G network will usher in a rapid growth. Finally, each business enterprise will increase the intensity and importance of the mobile phone development, positioning the mobile shopping as the main strategy of the enterprise, and the competition among the customers in the industry is becoming more and more intense.

These factors are driving the explosive growth of China Mobile's shopping market.

At the same time, such as KFC, McDonald's these fast moving products, Audi, BMW and other auto brands and the natural combination of mobile phones with the electricity providers have become the main force of mobile advertising, and continue to increase investment in the amount.

The number and amount of brand advertising are showing a trend of rapid growth.

Many traditional enterprises, after learning that competitors have achieved good results in mobile advertising, have revised their original advertising plans and incorporated mobile advertising as a special launching project into the overall marketing strategy and strategy.

According to the author's investigation, the number of mobile terminals of a well-known underwear enterprise brand has exceeded 20%, and even set up an independent mobile enterprise department. Mobile marketing has become a new strategy for many enterprises.

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< p > mobile marketing has become a new opportunity for the underwear industry. < /p >

< p > the pformation of information pmission mode brought by the mobile Internet, all kinds of social networks have aggregated the power of millions of people and are changing the world. They not only changed the way of communication between people, but also changed the way of media dissemination and marketing. The integration of mobile Internet and traditional industries will effectively improve the traditional mode of operation and marketing, enhance the experience of consumers, and have great marketing space and imagination.

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< p > mobile marketing can enable underwear enterprises to use mobile phones or tablet computers and other mobile terminals as channels, through the short message masks, two-dimensional code, APP and other mobile applications, for consumers to accurately and efficiently promote, and with the characteristics of instant interactivity, easy sharing and precise location services of mobile Internet, provide consumers with real-time, personal and personalized services, and maximize the marketing value of enterprises.

Underwear enterprises should give full play to the characteristics of stores, channels and products and services, combine online mobile advertising dissemination and offline promotion, experience, service and other communication activities, and make use of the interactive advantages of mobile Internet, social communication advantages and precise positioning advantages to create a full channel operation mode of electricity suppliers + shop merchants + retail merchants + retailers, and jointly enhance the value of mobile marketing. Only in this way can our underwear enterprises continue to maintain the leading edge in competition.

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< p > mobile marketing is the new blue ocean < /p > of the traditional underwear industry.

< p > traditional concept, no traditional industries, traditional shops can only do daytime business, mobile marketing, can do business for 24 hours, underwear enterprises spend 10 years slowly learning the speed of Internet marketing, will no longer be applicable to the development and competition of the mobile Internet era. At present, the earlier the underwear enterprises grasp the way of mobile marketing to enhance user experience, the more they can grasp the opportunity in the future industry competition.

The integration of mobile marketing and traditional e-commerce and the continuous innovation of mobile marketing will be a new blue ocean for the traditional underwear industry.

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