Wenzhou Footwear Export Average Price Increase In The First Half

Despite the impact of domestic and international economic environment, coupled with the promulgation and implementation of the new labor contract law, the increase in production costs, the appreciation of the renminbi, the anti-dumping of foreign trade and tight monetary policy, the economic performance of the shoe leather industry in Wenzhou has steadily declined in the first half of the year, but the export of footwear has been steadily rising, and the export average price has risen.

Faced with difficulties, Wenzhou shoe enterprises are actively seeking a way out to deal with difficulties and pressures.

More and more Wenzhou shoe enterprises, in order to integrate themselves into the international industrial chain as soon as possible, have "strong and strong bones" in various ways. A large number of large shoe enterprises are actively pforming, and "going global" explores the road of diversification.

"Despite the challenge of RMB appreciation, raw material prices, labor costs and recruitment difficulties, the economic performance of the shoe leather industry in Wenzhou has steadily declined in the first half of the year, but footwear exports are still rising steadily."

Xie Rongfang, Secretary General of Wenzhou footwear industry association, told reporters in an interview recently that the total value of footwear exports in Wenzhou from 1 to June amounted to US $1 billion 236 million, an increase of 14.14% over the same period last year. In June, it exported 278 million 560 thousand US dollars, an increase of 24.68% over the same period last year, showing that Wenzhou's export footwear has strong competitiveness in the predicament.

The export volume of footwear decreased and the export average price increased greatly. Wenzhou, which is known as "China Shoes Capital", can be regarded as a vane to guide the development of China's footwear industry.

According to Xie Rongfang, despite the impact of domestic and international environment, the industrial output value and export of Wenzhou shoe leather industry above the scale in the first half of this year have declined to varying degrees compared with the same period last year, but the value-added products of export enterprises are showing a rising trend.

Wenzhou's exports to the EU are mainly middle and high grade leather shoes. In the first half of the year, the average export price of leather shoes or plastic shoes reached over 17%. This shows that enterprises have actively responded to EU anti-dumping and made great efforts to improve product quality and added value.

From the statistics of Wenzhou inspection and Quarantine Bureau, footwear exports continued to grow strongly in the first half of this year.

Among them, 288 million pairs of non leather shoes exported, the amount of $1 billion 25 million, compared with the same period last year increased by 5.9% and 15.6% respectively, the average unit price increased by 9.2%.

The number and amount of non leather shoes exports accounted for 89.41% and 74.64% of the total volume of Wenzhou shoe exports, respectively, representing an increase of..1 and 1.15 percentage points respectively over the previous year.

In the face of EU anti-dumping, although the export of Wenzhou leather shoes to EU has declined, the export average price has been greatly improved.

Customs data show that from 1 to June, Wenzhou's footwear exports to the EU amounted to $416 million, up 3.57% from the same period last year, the number was 89 million 130 thousand pairs, down 8.9% from the same period last year, the average price was 4.61 US dollars / double, a 13.5% increase over the same period last year.

Leather shoes exports amounted to $94 million 40 thousand, an increase of 0.39% over the previous year, the number of 9 million 300 thousand pairs, down 14.76% from the same period last year. The unit price per pair was $10.11, up 17.7% over the same period last year. The export of leather shoes was 260 million US dollars, up 4.47% from the same period last year, the number of 57 million 610 thousand pairs was double, down by 1.8% compared with the same period last year, and the average price was 4.53 yuan / double.

Xie Xie Rong also said that the US subprime mortgage crisis did not affect the export of Wenzhou shoes to the United States.

From 1 to April, Wenzhou shoes exported 12 million 926 thousand and 400 pairs to the United States, which amounted to 58 million 642 thousand and 500 US dollars, up 28.05% and 25.91% respectively compared with the same period last year. Wenzhou shoes ranked fourth in the US export ranking after Russia, Germany and Ukraine. The amount and volume of Wenzhou shoes accounted for 7% of the total export volume of Wenzhou shoes.

Although the subprime crisis is affecting the export of Chinese products to the United States, Wenzhou shoes can still swim upstream and grow rapidly, showing the strong vitality and competitiveness of Wenzhou footwear industry.

Wang Zhentao, the chairman of AOKANG group, has a famous saying: "people do not win at the starting line, but win at the turning point."

In fact, in the face of the current predicament, a group of powerful leading shoe enterprises in Wenzhou regard it as a new turning point. Through the implementation of multi brand and diversification strategy, they constantly resolve the pressure of economic environment on the survival of enterprises, and strive to seek new breakthroughs in product structure adjustment and business strategy.

When it comes to the internationalization of Wenzhou shoe enterprises, Xie Rong Fang is like a family.

She told reporters that in order to integrate himself into the international industrial chain as soon as possible, more and more Wenzhou shoe companies are seeking various ways to "strengthen themselves and strengthen their bones".

For example, Kangnai group and Heilongjiang Dongning Jixin group joined hands to build the first overseas Industrial Development Zone in Russia -- the Far East Cong Industrial Park. Now a number of Wenzhou shoe companies have entered the park.

Augustus footwear industry and Japan's third largest footwear importer HUSKY company jointly developed antibacterial shoes.

Kazakhstan shoe industry has set up 3 factories and 8 subsidiaries in the world, and has invested and built factories in Nigeria, becoming the largest shoe making brand in West Africa. Now it is planning to invest in the construction of the African shoe capital industrial park.

The Red Dragonfly Group and the famous Belgian shoe design company, Ace Kang, are working on the development and production of sports shoes.

The spider king group has cooperated with Italy Jingtai international group to produce safety series shoes.

Gigantic group, through cooperation with DHM company in Germany, seeks a way to develop private enterprises and foreign capital through the ladder.

Since last year, Dongyi shoes company has started to run factories in Russia, and has established its own sales and monopoly network in Russia. Dongyi group has established a strategic partnership with PAYLESS in the US market. Every year, about 2000000 pairs of leather shoes enter the US consumer market through its sales terminals.

The products of a large number of enterprises such as Tamar shoes and Charlie shoes have maintained a good development trend on the road of "going out".

In this way, AOKANG is developing more and more bright spots this year.

From the initial OEM to later acting as China agent for Italy brand GEOX, and then joining wal wade to win its global brand management rights, AOKANG's competition with international brands is getting deeper and deeper.

In January of this year, AOKANG group and Italy's famous shoe brand Wanli Wei signed the global strategic cooperation agreement, and bought the brand management right of the latter 10 years. The industry said it was the first time that Chinese shoe enterprises had made the right to speak in Sino foreign cooperation.

Expert analysis, if there is no accident, this Italy brand is likely to become AOKANG's first overseas brand.

In March this year, AOKANG opened its first store in New Delhi, India, the first Chinese shoe brand store in India, and the first Chinese shoe brand in India.

It is reported that this year, including the development of agent wholesale stores and main shopping centers in the shop, the number of shops opened by AOKANG India is expected to reach about 100.

By 2010, the total number of AOKANG's overseas stores is expected to reach more than 1000.