Jinjiang Shoe Enterprises Set Foot In Investment Outsourcing To Improve Business Efficiency

To expand and develop enterprises, it is particularly important to join and channel construction. Usually, enterprises have their own investment teams. However, if these people want to take part in the complicated work such as opening up maintenance, negotiating contracts, and distributing goods, they will not be able to concentrate on the business of the team. Besides, in sports shoes Under the background of the declining environment, Jinjiang's local small and medium-sized sports brands have accelerated their transformation to outdoor, leisure and other directions, resulting in the original channel has been unable to match products, and the voice of flat channel is also getting higher and higher. A series of complicated work of channel construction has been taken care of by professional organizations, and has become a new exploration of some shoe enterprises in Jinjiang.

At the end of June, Lei Hui (China) outdoor products Co., Ltd. adopted a way of investment outsourcing, which used the investment invitation part of Jinjiang enterprises to Shanghai channel express construction company. In fact, this kind of outsourcing has precedent, but it still attracts everyone's attention. What is the meaning of investment outsourcing to enterprises? How do we view this practice? We invited Yu Jinjie, marketing director of Hyde wolf Holdings Limited and rabbit brother. Brand of children's shoes Liu Guochao, the marketing manager, will discuss this.

Why do business outsourcing exist?

Yu Jinjie, director of marketing, Ltd. Gym shoes Market downturn, the industry has entered a period of deep adjustment. With the channel sinking of the first-line sports brand and the liquidation of large area inventory, the small and medium-sized sports brands are facing great competition pressure and facing difficult market environment. Many brands begin to accelerate transformation. Matching channels, finding more excellent agents and franchisees play a crucial role in the development and progress of enterprises. Investment outsourcing does not mean that the investment ability of enterprises is not strong, but it can find more suitable resources for the company. This is like the human resources department of the enterprise, which is responsible for and manages most of the personnel recruitment work of the enterprise, but it will also turn to the headhunting service organization. The strength and qualification of the investment outsourcing cooperation company will affect the quality of the recruited agents and franchisees to a certain extent.

Liu Guochao, the brand marketing manager of little rabbit shoes, holds the same view. He believes that under the dual role of the just needed market environment and the sharp increase of costs, the reduction of corporate profits and the increase of costs all highlight the downturn in the shoe and clothing market. In such an environment, enterprises must find a real strength to increase revenue and reduce expenditure and make more profits. This kind of profit creating mode can meet the needs of enterprises to a certain extent. On the one hand, it can liberate the team from the complicated investment promotion work. On the other hand, it can also exploit the promotion and resource advantages of outsourcing enterprises to better develop the large and scattered market of China's more than 330 prefecture level cities and more than 2800 county towns.

　　 What are the advantages and disadvantages of outsourcing?

In the view of Yu Jinjie, director of marketing, marketing outsourcing is a mode of resource integration. In the case of more perfect and multifaceted checks, the outsourcing agent can help the company expand its market, increase the strength of the company and enhance the confidence of the agents. The third party companies that provide outsourcing have many advantages of developing resources and optimizing popularization. They can quickly find matching resources for enterprises, complement resources and inject fresh blood into enterprises.

Yu Jinjie is not entirely optimistic about the mode of investment outsourcing. He believes that it is quite worrying for enterprises to match the agents sought by the outsourcing agency. Since the beginning of the investment outsourcing, a large number of companies have been stationed, and the scale, strength, professionalism and level of operation are uneven. But it is certain that no matter what kind of investment agency companies can only have superior channel resources in some markets, enterprises can recruit some excellent regional agents by relying on the resources advantage of this part, but the overall entrusting method is not desirable.

Liu Guochao, the marketing manager of bunny brothers, thinks that the outsourcing of business can reduce expenses for enterprises. In addition, the outsourcing agent company has more professional teams and talents. It has more advantages in speed, data and positioning than its own company, and the effect of investment promotion is easy to appear. Secondly, the company should be equipped with specialized people to be responsible for the docking of outsourcing projects, tracking the market, and understanding specific detailed steps. It is possible to duplicate this mode to help enterprises better invest.

Liu Guochao also has his own view on the malpractice of this mode. He said that once the contract expires with the outsourcing agency, how to maintain the relationship between agents will be a problem. However, Liu Guochao still believes that the outsourcing mode is the future trend of enterprises. "Outsourcing can attract Phoenix. If enterprises can solve a series of follow-up problems such as product development and terminal policy support, and strengthen communication and communication with regional agents, Phoenix will stay."

Conclusion: Outsourcing service In China, there are many years of history. From the perspective of commodity supply chain, many processes basically have outsourcing services. In essence, outsourcing is the refinement of social division of labor, the improvement of labor efficiency, and a meaningful economic behavior to improve productivity in various industries. It is a systematic project that must be combined with the products, resources, market opportunities and status quo, different regional markets and different economic situations. Outsourcing is no longer a matter of once and for all. It needs good communication and cooperation with the outsourcing agency to achieve better results.