Exclusive Interview With Shoe Dealer Agent Wang Kexi

Premier Li Keqiang, at a recent executive session of the State Council, once again reiterated the need to "optimize the allocation of financial resources, make good use of increments and revitalize the stock", and support the pformation and upgrading of the economy and the development of the real economy more effectively.

This means that China's monetary policy ideas and models will expand from the previous "gross expansion" and "shift" to a new era of "moderate growth and structural optimization".

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The trend of P is also changing in China's shoemaking industry. From the initial reliance on OEM foundry to traditional wholesale and retail, then to the independent research and design of brands, to many private brands today, it also means that the way of thinking of China's textile shoes and garment manufacturing industry will go out of the original curing and rely on hoarding volume to occupy the market and enter the era of "brand deep tillage".

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< p > > a href= "http://www.91se91.com/pioneer/" > Wang Kexi < /a >, Gansu Lanzhou people, ten years ago from the original bedding, pformation to three years ago, began to walk the brand of children's shoes, to today's agents in Gansu, Ningxia, Qinghai, Tibet four provinces: Lanzhou, Yinchuan, Xining, Longnan, Tianshui and so on six regional stores general agent, with the continuous maturity of the franchised store management, his agent's youth sports equipment brand has also achieved good results, and his brand concept has undergone tremendous changes, because only with the times is the root of brand marketing.

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< p > before Wang Kexi chose to operate the brand of the cool youth sports equipment, he was such a state of life.

Starting from the Hexi Corridor, which enjoys the "land Silk Road", he arrived on the way to Fujian, another famous city on the sea silk road. On the way to the maritime Silk Road, the southern metropolis, five or six times a year, only to catch up with the ordering of every brand, understand the characteristics of the brand shoes and deal with the bosses of the enterprise. After weighing several aspects of "shoes quality", "enterprise strength", "a href=" http://www.91se91.com/news/index_x.asp "> brand value /a and" boss get along ", he confirmed his future career: acting as the agent of Qi Xiao youth sports equipment and acting as general agent in Gan Ning Qing.

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< p > as we all know, the key to the conflict between distributor agents and enterprises is that enterprises are paying more and more attention to brands, and the brands will inevitably adjust the price barrier. Most dealers choose agents to join the company, but more importantly, they want the agency's income and profits.

Especially in the four years of the "price war", it is not difficult to say that the advantage of price is the advantage of the market.

So many times, agents and headquarters are hard to reach the real meaning of "willingly"! < /p >

< p > but Wang Kexi said in an interview with reporters: "because of the good cooperation with the boss, the quality of < a href=" http://www.91se91.com/news/index_x.asp "> shoes < /a" is also constantly optimized, and the brand of Chi Chi is maturing gradually on the support of overseas foundry brand technology and strength.

Because the various properties of shoes are more suitable for the regional geographical characteristics of Northwest Gansu, Ningxia and Qinghai, the price is reasonable, and the shoes let me see the future of this brand. Because of confidence, I am willing to insist on making this brand, and constantly develop and expand my team. I hope that in the future, in the cities above the county level, we can see the store of the cool young sports equipment.

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< p > in order to be able to operate the odd cool brand more scientifically and rationally, Wang Kexi constantly travels outside, constantly looking for the "benchmarking base" suitable for the operation of the brand, constantly developing colleagues with brand marketing experience, constantly expanding the business mode of the brand, and constantly updating the terminal marketing strategy of the regional stores.

In his view, a store in a region only opens one, which is not only responsible to consumers, but also to its customers. The price war triggered by the clash of goods has caused many large and medium-sized enterprises to suffer a bitter pill.

More importantly, the competitiveness of the brand is getting stronger and stronger. The "strong quality and external image" is the responsibility of the shoe terminal agent.

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< p > Wang Kexi told reporters: "since we have chosen this brand, we will strive to make it the best and best, let the children wear comfortable, let parents buy comfort, in the market sales all the way to celebrate!" < /p >

It's not just four words. In Wang Kexi's view, this is a business way, a humane way, a fine way. The terminal is optimized, the market is deeply cultivated, and the brand is created. Wang Kexi leads his team of "growth and equipment of the cool youth movement" in the market of Northwest China. "P"

We also see that in 2012, when the market shuffled, the brand adjustment in 2013 entered a new stage. It is undeniable that this new stage will be a new trend that the footwear brand enterprises join hands with agents and terminal retailers to resist risks and seize the market.

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