Tanabata Has Become A Gimmick For Shoe And Clothing Enterprises.

< p > tomorrow is Tanabata.

Since the lunar calendar does not have "leap month" this year, the seventh day of the lunar year is 10 days earlier than last year.

The promotion of Tanabata on major businesses also started early.

In addition to traditional flowers and chocolates, even the products such as sea cucumber gift boxes and household articles for the elderly are promoted under the name of "Tanabata".

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< p > reporter visits found that the Tanabata promotion is actually a seasonal promotion of shopping malls, but only hanging on the Tanabata signs to "join in the fun."

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< p > < strong > found < /strong > < /p >.

< p > < strong > the old age gift box also takes the Tanabata promotion, < /strong > < /p >.

< p > yesterday afternoon, reporters visited Xidan, Chongwenmen and other business circles and found that the decoration of posters and display boards in department stores had been changed to "Tanabata" theme.

"Romantic Tanabata, sweet draw", "autumn clothing first, for love ahead", the stores are full of pink, purple Tanabata decoration.

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< p > reporter visited a number of shopping malls, found that < a target= "_blank" href= "http://www.91se91.com/" > dress /a > a target= "_blank" href= "_blank" > shoes > bag, cosmetics, jewelry, underwear and so on are promoting sales on Tanabata. Even the home products and health care products which are not related to Tanabata are all promoted by various Tanabata promotions.

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< p > "sea cucumber gift box, seventh evening special benefit, Part 10 percent off."

The salesperson of an organic food store at the bottom of the new world store in Chongwenmen warmly greeted reporters.

Reporters can not help wondering, this is more to the elderly people's sea cucumber gift box, how to start a seventh night special offer? < /p >

< p > "there is no business on weekdays. There is a holiday. We also take advantage of some activities to promote sales."

The store salesman said.

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< p > while at the mobile phone counter, "love her sends her smart phone", "love her to share her exclusive number"; the sales offices outside the mall publicize the "love nest" with her.

In short, love TA consumption.

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< p > < strong > argument < /strong > < /p >.

< p > < strong > nothing new. Consumers do not buy it. < /strong > < /p >

< p > although businesses are racking their brains, but for Tanabata promotion, consumers do not buy business accounts.

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"P >" every year "Tanabata" business activities are very similar, Tanabata sales promotion with Mid Autumn Festival Promotion, National Day promotion two kinds of nothing, nothing new, feel that which home to buy is the same.

Ms. Xu of the public said that at this time of the year, when the discount sale was done, they would have a discount even if there was no "Tanabata". "Tanabata" was just a gimmick.

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< p > white collar Xiao Zhang also has the same feeling. "There are so many things that businesses sell, and every year they do not know what to send to their girlfriends, neither new nor sweet."

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< p > < strong > uncover < /strong > < /p >

< p > < strong > borrowing from the first season of the seventh day of the Seventh Festival is a holiday promotion. < /strong > < /p >

< p > reporter visits found that although merchants are selling Tanabata promotions, more promotional posters are women's shoes, women's clothing and famous brands.

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< p > > as soon as we enter the mall, billboards such as "Tanabata special offer" are full of shops. At first glance, they are filled with the smell of Tanabata.

But reporters in shopping malls around the circle found that although all of them are under the banner of Tanabata, there is almost no promotion for Tanabata. Instead, the major brands are stepping up their spring clothes and summer clothes by the seventh day of the Seventh Festival. The activities and discounts of ONLY, ZARA, NIKE and other multi brand stores are not different from that before half a month ago.

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< p > "summer clothing cleared, the whole half off."

In the new world b+ab store, salesmen are still shouting the slogan of summer sale.

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< p > then, the reporter visited a number of brand stores, sales staff said that the two days of the Seventh Festival Promotion and the spring and summer commodity clearance is not much different, "almost all spring and summer products half off, but ordinary sales promotion for a long time, many customers are not fresh, but now is just the seventh night of the Seventh Festival, so changed to the Tanabata promotion."

A brand name is a target= "_blank" href= "http://www.91se91.com/" > dress < /a > sales personnel speak frankly.

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< p > < strong > reporter's notes < /strong > < /p >.

< p > strong > traditional festivals have lost the "traditional flavor" < /strong > /p >

< p > by the seventh day of the seventh lunar month, the ordinary season changing promotion has changed into a Qixi Valentine's Day activity.

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The promotion of holiday promotion has become a popular marketing tool for major businesses. Whether it is positive or negative, P has been linked by businesses.

Holiday promotion has also been promoted not for festivals, but for sales promotion, and merchants have also made great contributions.

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"P > Festival Promotion, businesses are expanding consumer demand unlimited, consumers are increasingly losing the ability to buy and buy, and feel insensitive to the promotion of businesses. In the face of interests, traditional festivals also increasingly lose their traditional flavor.

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