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Li Peiquan: The Leader In Fashion Fashion

2013/8/16 19:56:00 51

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Children's Wear Industry Children's Wear Enterprises Children's Wear Talents

when a red Czechoslovakia sedan was running, Li Peiquan, who appeared in front of reporters as a "Han Fan" Chao Fu, suddenly saw a conjecture that he was rich in the two generation. Until he sat down and listened to his story of his own business, we suddenly realized that he was truly a self-made generation. 
 Beijing starts: a href= "http://www.91se91.com/news/index_c.asp" > strong > children's wear > /strong > /a > strong > dream begins.
Li Peiquan, when p spoke, we knew he was not a native. Indeed, the hometown of Xingtai, Hebei, 4 years ago, the family came to Zhili to start his children's clothing business again. 
 although it is only 4 years since weaving, it has been 14 years since he engaged in children's clothing industry. "Apart from children's clothing, I don't know what else I can do!" he sighed. 
P was born in the countryside. Because his family was poor, he left his hometown and went to Beijing to become a soldier at the age of 17. My sister is the manager of a women's clothing store in Beijing, and I am quite interested in fashion. After my retirement, I started to fashion business. Talking with my sister, sister said that compared with women's clothing, children's clothing business is better. 20 just in the early days, she started working with her sister in the wholesale business of children's wear. She said that it was a partnership. Li Peiquan was actually working for her sister to a greater extent. 
 only half a year, the elder sister feels that < a href= "http://www.91se91.com" > children's clothing business < /a > is not easy to do, nor does it earn much money, and decides to quit. But he was on the top of his career, and he had no money to get out of the army. That year, he had to move from wholesale to retail. 
 "retail needs less investment, and I raise thousands of dollars to continue to do children's clothing," Li Peiquan said. "Of course, this is also a helpless move." He always believed that children's clothing industry has the lowest threshold, small investment and big return, and the risk can be controlled by oneself. 
2 months later, a friend saw his predicament and realized that he wanted to stay in the children's clothing industry. After second days, he rented a child's clothing wholesale for P. 
At P, Li Peiquan was riding a tiger. Friends can help, and everything depends on themselves. So he went back to his hometown and made a loan of 60 thousand yuan, which was already a pretty big figure at that time. That is, with the borrowed 60 thousand yuan in cash, he started the wholesale business of children's clothing in Beijing. 
 business success has been achieved, and a happy family has been formed. Two couples are working together in Beijing's < a href= "http://www.91se91.com/news/" > children's wear wholesale market < /a >. 
During the period of , Li Peiquan also made mistakes in making decisions. He was intent on expanding his business, and he was deeply impressed by his mistakes in 2003. He rented a restaurant in Beijing and converted it into a large children's wear exhibition hall. However, he lost nearly a million because of the situation. 
P for 6 years, Li Peiquan accumulated a lot of money and waited for the opportunity to be ready in the wholesale market of children's clothing in Beijing. 
 Foshan accumulation: start a business start 
 Foshan, one of China's three major children's wear towns, and the idea of opening a children's wear factory in Foshan has been brewing for a long time in Li Peiquan's brain. "The children's clothes we sold in Beijing were fine products from Foshan. I can say that I am familiar with Foshan." He said. 
 a friend in Beijing runs a garment factory. The first two people plan to go to Foshan to open a children's clothing factory together. One person is responsible for technology and one is responsible for sample development. Everything was arranged. Li Peiquan had removed all the resources in Beijing, and rented the factory in Foshan and bought the machinery and equipment. At that moment, his friend suddenly decided not to go. 
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P, destiny once again made him ride a tiger. 
 2006, Li Peiquan started his children's clothing factory in Foshan. The more than 200 square meter factory is not as big as his office now. He designs, manages, cuts, and even cuts the line. For two months, two hours a day, two days, two nights. 
 "really do not feel tired, perhaps it is the heart of the industry like it!" when we asked whether such a hard work can withstand the body, he gave a very positive answer. In return, Foshan's factories have secured their feet and earn millions every year. 
 by the end of 2008, a QQ chat with a friend of Zhili children's clothing became a major turning point in Li Peiquan's children's clothing business. 
 friend: how about the price of children's clothes in Foshan this year? 
 Li: not so good. The financial crisis is very difficult. 
 friend: financial crisis? What is so far away from your children's clothing?! we are very popular in weaving business! 
... 
 indeed, the financial crisis in 2008 had a serious impact on the whole Pearl River Delta. For children's clothing, the government has not had the support status. Li Peiquan seems unable to see his future development prospects in Foshan < a href= "http://www.91se91.com" > children's wear industry < /a >. 
 got the information of Zhili, without hesitation, and even did not do any field inspection in advance, Li Peiquan sold all the plants and machines in Foshan, and went all the way to the development of Zhili. 
 there are friends who advise him not to be so impulsive, but he finds out that ten cows will not pull back. "Others can do well in weaving, and I can make it!" 
 > strong > root weaving: start the two venture, .
 five facade, 1000 square meters workshop. In 2009, just stepping into the weaving room, Li Peiquan opened the trend of great career development. In his own words, "it's only to earn more money that we must grow bigger." 
 to a totally strange place to start a business again is far from what we imagined it to be, even though it has been through Li Peiquan href= "http://www.91se91.com" > children's wear market < /a > ups and downs of Li Peiquan. "In the first month, it lost 450 thousand." Li Peiquan said with a smile, though he lost, he still had great confidence in the hot spot of the children's clothing. 
 we listen to him carefully. It turned out that his factory in Foshan was knitted fabric children's clothing, but weaving children's clothing enterprises generally only made cotton padded clothes. 80 workers were recruited. They were not familiar with the technology of producing knitted children's clothing, and even the machine was completely different. "If you don't pay much, you should spend money on an experience." After that, he thought about what to do next. Knitted children's clothing is still a blank in the weaving at that time. He thought that knitting should be insisted. Decisive change strategy, from Foshan invited the master, specially trained in the weaving workshop of a number of technicians, lathe workers, continue to mass production of knitted children's clothing. 
 facts have proved that Li Peiquan is right. 
 spring 2010 listed, he used "sell explosion" to describe the product's hot selling. What's the extent of the explosion? Just under the assembly line, there are agents waiting on the side, cutting their own thread and packing themselves, the more packaging they have, the more goods they will grab. If the agents do not go, the factory workers will not work for 24 hours. 
In the first year of P, Li Peiquan's output reached fifty million. He owes his success to his accumulated experience in wholesale. "I have been doing wholesale for so many years, knowing what products the wholesalers need, all I do is focus on wholesalers." He told us that many local manufacturers are too conservative. They only produce three or four children's clothes in one season, and he will launch fifty or sixty styles at the same time. 
 of course, there will also be some side effects. In the second half of second years, we saw that all the factories in Zhili were scrambling for big children's cotton padded clothes. Li Peiquan, who only knitted thin children, could not sit still. He could not let the season go by. Unexpectedly, only two months, lost 1 million. Thinking and insisting on knitting with bigger and stronger advantages, but how to make rational use of this season's time? 
 readjustment. This time, Li Peiquan's strategy is to lengthen the front line. In the season when everyone is doing a href= "http://www.91se91.com" > cotton padded /a, he makes spring clothes one season in advance. He made a plan for the whole year, and handed in every employee's hands and details to what period he should do. At present, the autumn winter clothing has already started production in the company's summer wear. 
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 characteristic marketing: take office to collect the whole money .
 nowadays, the prince of oak has reached more than 80 agents in all major cities of the country, and the popularity in China is very high. As long as there are children's wholesale market cities, there are prince oak. 
 despite the fact that marketing has never been done before, many customers from all over the country see the product after they see it. A customer once told a story of a very strong search experience: from the Guangzhou market to see the prince oak, because then Prince oak has not tagged the factory address and telephone on the tag, the customer according to the quality of the product speculated that this should be produced in Dongguan, Humen and other places. 
 but looking for children's clothing wholesale market in these places, they found nothing at all. Eventually Taobao sellers knew the factory in weaving, so the customer went straight to the weaving yard, wandering around the streets and streets every day for a few days without finding it. One day, he went to the agricultural Bank of Weili town to collect money and sat down at the gate of the Agricultural Bank to stop his feet. He looked up and saw the four characters of the prince. 
 for many years, the old tradition of weaving is "a href=" http://www.91se91.com "> children's clothing enterprise < /a > after the children's clothing is produced, the customers will buy it from the factory and then collect the money. With the arrival of Li Peiquan, the "order meeting" of Foshan children's clothing enterprises was brought into Zhili, but at this time the order will be adjusted to become an order meeting with the characteristics of weaving. 
 he will make the order after the product is made, and all the customers will enter the account in full by the order. This mode lets Li Peiquan shoot in the weaving shop. 
 "every season of children's clothing, I will open an order meeting, once every time, basically receive 20 million of the cash of customers, I usually open four seasons a year, that is, the four order meeting." He quietly blurted out a bunch of figures and then continued to talk about his entrepreneurial strategy. He had to admire the wisdom of the young entrepreneur. 
 strong > shining yarn: the leader of fashion trend /p >
 Prince of oak, Li Peiquan's main brand is the Korean version of children's clothing for preschool boys and girls. The words were somewhat unfamiliar. We explored the intention of taking this name. He laughed at the fact that it was the name of the eldest son. Lin Qian Mei Mei's brand registered last autumn was similar to that of the oak prince. This autumn, the 0-3 year old baby outfit brand "Hou Xing family" is about to launch. The other two brands also borrowed the names of his other two children. 
 Li Peiquan has a clear position for his brand of children's clothing. On the basis of good-looking style, the price must be acceptable to ordinary people. Why do agents and customers choose Prince oak? The reason is simple: products can ensure that they earn money. 
 every season, a lot of children's clothing factories in the weaving mill will copy the prince of oak trees. In this regard, Li Peiquan does not mind his bottom line, so long as the other party does not hang up its own brand. Because he has a ready mind and is not afraid of imitation. 
 taking the autumn dress in 2013, Li Peiquan and his design team have developed more than 100 kinds. Small ornaments, lace, ribbons and so on on children's wear are all returned to China by the designer after being selected in South Korea, which is specially tailored by the manufacturers, and even the color of the fabrics is custom-made. "It's really hard to imitate exactly the same as my product." Li Peiquan is quite confident about that. 
 "the resources for weaving children's clothing are quite abundant. It's easy to make and grow, but there is also a problem. Recruitment is difficult, which is troubling the children's clothing owners of Zhili every year." Li Peiquan told us that he had quietly spanformed the problem. The main location of weaving is R & D and sales, including the designer team. A large number of workers' children's clothing processing plants are needed. They are arranged in Anhui, Jiangsu, Shandong and other places, not only cheap labor, but also need not worry about labor shortage. 
 he said that this year he will visit the agents of the prince of oak prince, take the initiative in marketing, and continue to expand sales, with an annual output value of 120 million. His ultimate goal is to build a 100 person design team covering all products of boys and girls between 0 and 16 years old. 
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 epilogue: 
 exquisite shirt, fruit green, slim suit, small volume hairstyle, Li Peiquan appeared, like Korean male star fan. The prince's children's clothing produced by him is also the style of the Korean version. In other people's eyes, he seems to be born for this reason. He himself is enough to "Han". 
 work needs to go to Korea often, he wears every a href= "http://www.91se91.com" > clothes < /a > bought from Korea. But he said that the most important thing to buy clothes is his style. Sometimes he may buy 10 jackets, but the price will not be too expensive. The high-end clothing brand has always refused. 
 how should he expound his love for children's clothing industry? In his interview, he repeatedly said, "what can I do if I don't make children's clothing?" in the first year when he came to weaving, he moved his family's account and bought a house, and the children were studying here. He decided to make a permanent decision in weaving. 
 obviously, Li Peiquan has clearly made his life into a report, so he does not exist on the day of the outbreak, everything is in control, only waiting for time to turn it into a good wine.