Positive Clothing Enterprises Out Of The Way To Break Through

< p > is another year's exhibition season.

On the occasion of the Intertextile autumn and winter noodles < a href= "http://www.91se91.com/news/" > Accessories Exhibition < /a >, the annual meeting of the fabric industry is coming. Kang Pingna, Dan Mao, Hua Fang, ambition, San Mao, Xin Fang, Ruyi, Nanshan, Xi Ying Ying, Shen Zhou...

Such a batch of familiar names will appear in people's vision.

These top garment enterprises in China are moving on the road of building a comprehensive advantage in all directions and stepping out of a new breakthrough with their strength.

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< p > < strong > new product attack and research design close to market < /strong > < /p >

New exhibits will always be the magic weapon for exhibitors in the P exhibition.

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< p > > for Suzhou ambition a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Polytron Technologies Inc, this year's Intertextile autumn winter noodles accessories exhibition can be said to be a brand new journey, and ambition will step out of the previous circle of chemical fiber fabric products, and display the overall image of cotton, wool, linen and silk fabrics.

In addition, ambition will bring some of the latest material substitution products.

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< p > "the epidemic in poultry industry in the first half of this year caused the price of feathers to rise and fall like roller coaster, which is very unfavorable for the production of textile enterprises.

In order to reduce the production cost of domestic "a href=" http:// www.91se91.com/news/index_c.asp "down garment" /a and meet the needs of downstream customers, we have developed a substitute for feather.

This substitute has been launched in the market now. We will also bring it to the exhibition in Shanghai this year. We believe that this kind of substitute will be recognized by the market and everyone will appreciate it.

And in terms of design, we now have two men's and women's wear design studios, and have their own platform in design, which is also a guarantee of quality. "

Ambition, product department deputy general manager introduced.

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< p > also in this year's exhibition, there are Jiangsu Lukang Polytron Technologies Inc.

Its sales manager said in an interview that the categories of exhibits exhibited in Lukang this year are more abundant than in previous years.

"Formerly wool worsted fabrics, and this year's worsted, semi worsted and woolen fabrics will be displayed.

The reason why we do this is to constantly adjust production types under the relatively difficult market conditions to meet the ever-changing needs of customers.

At the same time, customer orders are becoming fashionable, and our exhibits are also more fashionable. Customers can even see knitted fabrics applied to thin coats in our booth.

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< p > > as an old exhibitor of many years' exhibition, Zhejiang Matsui Textile Co., Ltd. has also made preparations for the exhibition.

The company's sales manager told reporters that this year's Matsui's special exhibits are regenerated cellulosic fiber products, which are independently developed and designed by Matsui, from raw materials to finishing processes. The whole process is eco-friendly. We can see that pine wells have been carrying out various innovations with purpose.

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< p > < strong > expand the channel to create the stereoscopic image of the enterprise < /strong > /p >

< p > to participate in exhibitions, try Internet marketing, introduce old customers and attract new customers, as a few important ways to expand the market and create brand, have been praised by domestic a href= "http://www.91se91.com" > fabric enterprise < /a >.

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< p > in Shandong Kangping Na Group Co., Ltd., every member of the company, from the top to the chairman of the board, is faced with every challenge with the spirit of hard work.

"We attach importance to every contact with customers, because this represents business opportunities.

Kangping now has twenty or thirty key customers, and has established files for them, targeted at developing products for them, and also facilitated long-term cooperation between them.

The design assistant of Kangping nmarket planning department introduces some details of the company to reporters.

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"P > is also different from most of the fabric enterprises in China, and the Limited by Share Ltd of Zhejiang Xi Ying Ying," differentiation "has become the secret of market performance that can still make others envy in the fierce market competition.

The chief executive of Xi Ying Ying said that in fact, the secret is very simple. Almost one fabric, Italy's fabric business, sells for 30 euros and sells for 30 dollars. The delivery time is 3 months, and the joy is half a month.

At the domestic level, Xi Ying Ying is taking the high-end line and making differentiated fabric products.

Different markets, different strategies, for Xi Ying Ying, the market competitiveness is created in this way.

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< p > matching with marketing, it is often the development of enterprise popularity and the construction of brand image.

According to the deputy general manager of the Ministry of finished products, ambition has been in an important period of pformation and upgrading. As the key promotion year of the market, this year is particularly important to ambition.

"We are not simply selling products. We need to vigorously promote aspiring brands.

At this year's exhibition, careful people will find that our four fabric brands, the goodwill family, Yi Wei Xin, "cool" and XINGMAX products will be exhibited. This is the embodiment of integrating the market and integrating resources.

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< p > in the process of market channel construction, fabric enterprises often have various attempts.

Matsui sales manager talked about a very real situation.

4 years ago, Matsui began to try to sell fabrics on the Internet platform, but as a platform that won't win the market at a low price, the online platform was not suitable for the middle and high-end line of Matsui, so Matsui's retreat from the online sales mode continued to focus on the improvement of the traditional marketing mode.

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< p > < strong > insist on participating in the exhibition to achieve win-win cooperation > /strong > /p >

< p > "this is an annual event of the fabric industry. Lukang has applied for 156 square meters of exhibition area this year, hoping to show the face and spirit of our business."

Lukang sales manager said.

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"P", as a frequent visitor to Shanghai's autumn and winter "a href=" http://www.91se91.com "surface accessories exhibition" /a, its chairman has also analyzed the unique advantages of this exhibition.

He said that the Shanghai fabric exhibition has three advantages: first, professional, exhibitors, professional enterprises, all kinds of fabrics with core technology and trend trend at the exhibition; two, large scale, large area, many exhibitors and bright spots; three, forming a benign interaction at home and abroad. In recent years, more and more foreign exhibitors and professional spectators have been interacting on the same platform in real time. This virtuous circle has achieved good results.

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"P >" before the Intertextile Shanghai accessories exhibition, there are two professional exhibitions, which will be held in Paris, France and Moscow, Russia.

But in the end, we focus on the latest things we see and learn at the Shanghai exhibition.

President Xi Ying Ying introduced.

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< p > but there are also small regrets expressed by exhibitors.

When Matsui applied for the booth, he applied for more than 120 square meters of area, and the actual exhibition area was 117 square meters.

"We hope that there will be more room for display, and we hope that the organizers of the exhibition can bring more and more professional audiences and enhance the possibility of cooperation between them. This is a win-win mode with the help of exhibitions.

Looking forward to the new harvest of this autumn's Shanghai exhibition.

Matsui said the sales manager.

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