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    Analysis Of National Shoe And Clothing Stores In The First Half Of This Year

    2013/9/19 13:12:00 49

    Shoes And Clothing StoresFootwear IndustryBusiness Situation

    < p > experienced a new growth rate of last year's performance. Retail sales in the first half of 2013 did not show any signs of warming.

    According to the data from the China National Business Information Center, the retail sales volume of the first 100 major retail enterprises in the country increased by 10.7% in the first half year, and the growth rate slowed down 0.3 percentage points year-on-year.

    However, even if there is no reappearance of past glory, retail enterprises have taken the initiative to adjust this year to cope with the declining trend of the industry.

    < /p >


    < p > < strong > shoes and clothing store > /strong > /p >


    < p > < strong > the difficult outcome of the low performance: < /strong > < /p >


    < p > according to the statistics of the China National Business Information Center, the retail sales of clothing commodities of hundreds of major retail enterprises in the first half of this year increased by 6.9% compared with the same period last year, and the growth rate was 2.9% lower than that of the same period last year.

    The mid term performance data submitted by garment companies also showed that the industry continued to slump.

    Of the 17 shoe and clothing enterprises, only 5 enterprises maintained net profit growth, while the rest declined by more than 10%.

    < /p >


    < p > in the more sensitive inventory, various companies through the channel change, inventory effect is obvious.

    According to the seven wolves, the company handles the inventory through various ways, such as network sales and factory stores.

    The US stock balance is about 1 billion 500 million yuan, a decrease of about 500 million yuan compared with the beginning of the year.

    < /p >


    < p > in the first half of this year, < a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > accelerating the takeover step. Semir bought a 71% stake in the famous middle end brand GXG parent Ningbo zhe Mu sang holding limited company, which is the largest acquisition of the apparel industry at present. "2 billion"

    At the same time, Semir's brand expansion continues. In recent years, Semir has taken Sarabanda and Minbanda two high-end children's "a href=" http://www.91se91.com/news/index_c.asp "clothing brand" < /a > agent in Italy.

    Coincidentally, AOKANG international, Bosideng, nine Mu Wang and other clothing brands also issued the intention to buy brands, looking for signs of overseas acquisition opportunities.

    < /p >


    < p > local a href= "http://www.91se91.com/news/index_c.asp" > sports brand < /a > also failed to get out of the declining trend, and continued from the wholesale to retail pformation. From the half year performance of each company, the first half of last year took the downward trend of the whole year last year.

    < /p >


    < p > statistics of the North Business Research Institute show that 361 degrees led to the decline of local sports brands, and net profit fell 65.5% year-on-year.

    In addition, "big brother" Lining's income in the first half of the year was 2 billion 906 million yuan, a decrease of 24.6% compared with the same period last year, and a net profit loss of 184 million yuan.

    Anta's turnover remained the top, reaching 3 billion 367 million yuan, down 14.4% from the same period last year.

    PEAK's turnover decreased by 27.3% to 1 billion 170 million yuan compared with the same period last year, but the net profit dropped to 90 million yuan.

    < /p >


    Less than P and revenue and profits decline is related to closing stores.

    In the first half of the year, Lining, China trends, 361 degrees, Anta, PEAK and XTEP six brands closed more than 2000 stores.

    Among them, Lining closes 410 stores, Anta stores 273, PEAK closes 289 stores, and 361 points closes shop 601.

    The total number of stores in China declined by 611, which is one of the most closed stores in these companies.

    < /p >

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    The Development Of Children's Shoes Market And Brand In Shanghai

    Shanghai's major business circles are in forest. Apart from the traditional business circles such as Huaihailu Road, Nanjing Road, Xujiahui, which are constantly upgrading, a number of new business circles, such as Wujiaochang and Dahua, are also gradually emerging. There are many brands of children's shoes stationed in shoes and clothing stores. Therefore, brands, channels, consumers and prices should match, and the four in one can achieve steady development.

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