Signs Of Recovery In The UK Textile And Garment Industry Are Growing.

Although the total retail sales in the UK fell 0.9% in August, much lower than economists had expected to grow by 0.4%, but the UK Spin clothing Signs of recovery in the retail sector are growing. The latest retail data from the National Bureau of Statistics (ONS) (September 19th) show that in August, British apparel and shoes Sales volume increased by 1.1% over the same period. textile Sales of clothing and footwear increased by 1% compared to the same period last year, and sales increased by 2.9% over the same period last year. In August, the prices of goods sold in clothing and footwear stores also exceeded the overall trend of the year, with an average annual growth rate of 1.8%, exceeding the average retail growth rate (1.6%). Recently, British clothing retailers are also stepping up marketing innovation and market development activities, with a view to achieving a new round of sales growth.

　 Innovation of supply chain

Martin Christophe, a famous British economist, once said, "the real competition is not the competition between enterprises and enterprises, but the competition between supply chain and supply chain." It can be said that the supply chain has a special position in the market competition.

Excellent supply chain (ASC), a British logistics company and one of the largest garment processing plants in the country, has invested 300 thousand pounds (US $470 thousand and 969) to establish a new processing facility in Halifax (Halifax), thereby increasing the capacity of garment processing and meeting the increasing market demand.

The clothing processing services provided by the company include clothing label processing, tag making, ironing, locking and other services. Among them, the famous British clothing brand Next, the girls' online shop Asos, the British Asta (Asda) company, the clothing chain Matalan company, and the second big retail giants of the United Kingdom, such as the Debenhams company, are all the old customers of the supply chain company.

The company CEO Mike Danby said ironing and so on. Clothing equipment The increase will increase the volume of the company's business by at least 30%. Thanks to the establishment of the new equipment factory, the number of garment processing is expected to increase from 400 million last year to 600 million this year. "Additional factories in Halifax mainly take account of the increasing volume of business in the region in the recent years and the potential demand for orders in the future. As the third party of garment retail processing industry, we can meet the potential production demand of garment enterprises, and also maintain high level of customer service and satisfaction, so as to ensure the steady growth of business. ASC turnover increased by 60% last year, and it is expected that turnover will be as high as 100 million in 2017. Danby added.

With the continuous rise of container prices, in the UK, the tag is much more cost-effective than freight, and the effect is better. Present Britain Clothing enterprise Demand for such supply chain service companies is increasing.

New shopping technologies are becoming increasingly popular.

As an advantageous resource in the clothing sales supply chain of London, virtual fitting room technology has played a crucial role in reducing risk and promoting turnover. In 2013, the demand for retail in virtual fitting rooms was unprecedented. In particular, with the introduction of the Consumer Rights Bill amendment, consumers have the right to refund and reclaim within 30 days, further accelerating the popularity of the software in apparel retailing enterprises.

Heikki Haldre, founder and chief executive officer of Fits.me, a virtual fitting room service company, said that as the proportion of online shopping increased, the overall return of apparel retailers in the field was also increasing. But the fierce competition in the apparel industry also requires companies to use more powerful technologies to effectively increase the possibility of consumer spending.

"Company survey results show that consumers use virtual fitting rooms is two times less than that software shopping." Fits.me Sales Vice President Peter Rankin said.

At present, following the famous shopping website ASOS announcing the use of "virtual fitting" function for more than more than 2000 self owned brands of skirts and shirts in the website, a large number of clothing retailers in Britain have also signed agreements to use the virtual fitting room technology, including the London private Custom Shop Austin Reed, the British big costume Crew Clothing, the famous maternity dress Isabella Oliver, Designer With luxury brand M & Co, outdoor sailing MUSTO, senior custom Menswear Savile Row and the world's largest TV and network department store QVC British company. The industry believes that the technology will bring considerable commercial profits to the retail industry, especially attracting the rush to buy lunch time. clothes Customers.

Research on consumer psychology is imperative.

For Britain Apparel Retailing For businessmen, cruel market competition also makes them deeply aware of the necessity and importance of developing cooperative consensus among enterprises. In Britain, it is common for retailers to gather together and express their own views. This also provides invaluable references and opportunities for improvement.

With the slight increase in clothing retail sales in August, British clothing retailers are trying to find new profit growth points. Recently, the 1 day conference on consumer psychology and shopping experience, organized by the British Apparel Industry Association (ASBCI), will be held in Marriott in October 1st. The major clothing retailers will discuss the future of fashion and consumer trends, psychology, timing and budget. The largest multinational retail group Marks & Spencer and the famous teenage clothing retailer ASOS will be the keynote speaker.

Enterprises participating in the conference, such as Kantar Worldpanel, a famous British market research firm, will release the latest data on consumer buying behavior and predict and comment on the high street consumer market in the UK. The British Fashion Technology Department fits.me will analyze and evaluate the recognition degree of consumers and suppliers to the virtual fitting room technology; the Walter Wilhelm Associates, a famous British clothing and footwear consultancy, will demonstrate the research cases on the spot, and fully demonstrate the customer expectations that the fashion companies have already studied using the product lifecycle management tools. In addition, ETI will also introduce the latest international security agreements. Under the influence of various objective conditions, although the future of British apparel retailing is still hard to come to a conclusion, British retailers are striving for their best efforts.

September is coming to an end. Textile and clothing It remains to be proved whether retailers can start the warmer relay race. But in recent days, it is expected that in 2014, 1/3 retailers in Britain will face the risk of bankruptcy, of which there are many competitive textile and garment retail businesses. On the whole, the textile and Garment Retailing Industry in the UK is not optimistic in the future.