Functional Home Textile Products Need To Reshape "Credibility"

< p > at the nineteenth China international home textile exhibition, Yang Zhaohua, President of China's household a href= "http://www.91se91.com/" target= "_blank" > textile < /a > Industry Association, said that functional home textiles must be the future development direction of the home textile industry, because with the improvement of the quality of life, consumers' demands for home textile products will also continue to improve. Some special requirements require functional home textiles to help achieve, such as anti mites, moisture absorption, sweat, fire resistance, anti ultraviolet and formaldehyde reduction. In the future, with the progress of consumer life concept, their demand for functional home textiles will continue to increase, so the market prospect of functional home textiles is very broad.

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< p > at the same time, in recent years, < a href= "http:// www.91se91.com/news/index_c.asp" > Home Textile Exhibition < /a > also attaches great importance to the promotion of functional home textile enterprises. The famous brands such as dream lily, Neumann, sainor and Beckham have become frequent guests of home textile exhibition.

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< p > < strong > showing "killer mace" < /strong > /p >

< p > for functional home textiles, product characteristics are the most important selling points.

At the exhibition, beekie, Neumann, dream Lily and other functional home textile brands have launched the slogan "from space technology".

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Although P is talking about aerospace technology, each brand tries to show its own special features.

Neumann, manager of marketing department, told reporters that as early as September 2008, Neumann became the partner of China's space industry. The core technology of Neumann's products came from aerospace technology. This product was a magical material specially developed by the US space agency in 80s of last century to cushion the enormous pressure of the waist and hips when the astronauts were flying and landing.

After 8 years of more than 23000 clinical trials in Sweden, it has proved that it has the effect of preventing spinal curvature, relieving cervical discomfort, promoting blood circulation and reducing the number of times of turning over.

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< p > "Neumann material has the function of constant temperature and recording sleep temperature."

Just pointed to a pillow and said, "this pillow has two sides, one side uses the Neumann glue, has the effect of keeping warm, the other side uses the gel cool mat, can keep cool in summer, so this type of Neumann pillow can really warm in winter and cool in summer."

In addition, Neumann's products not only include bedding, but also vehicle textile. The brand is working with F1 racing car to provide a high seat cushion for sports cars.

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Zhu Lei, a regional brand manager of the brand channel Department of another Danish brand dream lily, told reporters: "the dream Lily space memory cotton pillow, the unique shape of the two high schools at low levels completely fits the physiological curve of the human cervical vertebra, accords with the principle of ergonomics, scientifically disperses the pressure of the head and neck, effectively supports the head and cervical vertebra, and completely relaxes the head and neck muscles, so that people can quickly sleep."

At the same time, the dream Lily products also have the functions of preventing bacteria, mite resistance, breathability and moisture absorption.

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Besides P, Zhu Lei also emphasized the unique "non temperature sensing" technology of the brand. He said: "the general memory pillow will harden below 14 degrees, while the memory pillow with non thermal sensing technology will not be affected by external temperature.

For example, the ordinary memory pillow will become hard and cool when the temperature is lower in winter. When the temperature is high in summer, it will be soft and hot. The dream Lily will adopt the latest international technology "super soft inflation, low temperature and slow rebound technology", maintaining stable product characteristics, low temperature induction and zero pressure. It is the latest generation of high-tech zero pressure technology, better meeting the requirements of consumers for comfort.

At the same time, dream lily is also the designated supplier of the national go team.

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< p > < strong > reshape "credibility" < /strong > /p >

< p > when describing the product's many functions, many brands also mentioned that their product functions all had third party certification and testing reports in the country. Some brands even said they also had harsh international certification in European countries.

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< p > brand is so careful and serious that the credibility of product function is closely related to the current chaotic functional home textile market order.

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< p > Zhu Lei said: "< a href=" http://www.91se91.com/news/ > functional home textiles < /a > mainly has the function of improving physical condition, but it has no effect of curing diseases. Some brands will play the "edge ball" when they recommend the functional home textiles to consumers, and mislead consumers to think that products can cure diseases. This is fatal to the whole functional home textile industry, which will make consumers misunderstanding and distrust the real characteristics of functional home textiles, and then impede the orderly development of the whole industry.

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P also said that functional home textiles is a new industry. At present, some industry standards can not be traced back, which results in a large price gap between many products, and there is no uniform evaluation standard for functionality.

"At present, the relevant certification of health care bedding products is not perfect at home, but Germany, Holland, Italy and other countries already have relatively perfect industry evaluation standards. When Neumann sells products, he will provide quality inspection reports produced by these countries to ensure the safety and reliability of products."

Tan said.

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< p > at the same time, these enterprises also call on the industry to introduce relevant standards as soon as possible to control the chaos in the industry.

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< p > for the future development of the industry, the answers of different brands are basically the same.

Zhu Lei said: "the pace of development of traditional home textiles and bedding has gradually slowed down. Therefore, some subdivided home textile categories, such as functional home textiles, occupy a large space for development. From the current market development situation, functional home textiles can still fire for 5~8 years at least.

At present, many developed countries in Europe and Japan, such as Japan, pay more attention to health care consumers. Basically, they use latex pillows instead of traditional pillows, and this way of life will gradually be accepted by Chinese consumers.

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< p > Gong Xiaojun, marketing director of Hangzhou Beckham company, also said that people's demand for high-quality sleep is getting bigger and bigger, and there is great room for development of sleep products.

It is predicted that the annual market capacity of China's healthy sleep industry will reach 500 billion yuan, increasing rapidly by 45% annually.

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< p > to agree with this view, he said: "people's health is the most important consideration when they are full of food and clothing. Quality sleep is the foundation for health. Functional home textiles can effectively improve people's sleep quality. Therefore, the capacity of future functional a href=" http:// www.91se91.com "> Home textile market < /a > should not be underestimated.

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