China's Textile And Garment Industry Is Facing A Grim Situation.

< p > however, the fall is not all, and some enterprises that have risen against the trend have become a little red in the evergreen. In the first half of the year, the company reported operating income of 684 million yuan, an increase of 25.21% over the same period last year, operating profit of 193 million yuan, an increase of 16.72% over the same period last year. The company will deepen the high-end women's clothing market, adhere to the development of multi brands, slow down the expansion speed under the condition of low consumption, increase the proportion of direct battalions, at the same time strengthen the fine management, increase the intensity of stock going, so that the gross margin will remain at around 62%. From this we can also see the reality of the high degree of domestic high-end women's clothing and the huge potential of high-end women's clothing market. < /p >
< p > the flagship three or four line market search found in the semi annual report showed that the first half of the company achieved over 845 million yuan in business revenue, an increase of 27.16% over the same period last year, and realized a total profit of about 173 million yuan, an increase of 32.91% over the same period last year. In the first half of the year, while continuing to expand the market, the company optimizes the existing marketing network, and continues to take various measures such as increasing the credit limit and extending the credit period, so as to support the powerful franchisees, making the franchise business revenue reach 770 million yuan, an increase of 26.43% over the same period last year. Differentiated market positioning and innovative capital support have become the magic weapon for keeping growth. Meanwhile, it shows that the market potential of the three or four line can be further explored. < /p >
< p > men's wear area, seven wolves daily report shows that the company achieved operating income of 1 billion 423 million yuan, down 4.27% compared to the same period, the net profit attributable to listed companies was 256 million yuan, an increase of 4.26% over the same period last year. It is worth mentioning that as of June 30th this year, the total number of seven wolf stores was 3855, compared with the 152 stores at the beginning of the year, and this is the first time that seven wolves have been closed in recent years. For profit growth, the seven wolves explained that the company had carried out the strategic transformation of "wholesale" to "retail" and improved the profitability of the terminal. At the same time, through the network sales, temporary sale, factory stores and other forms of assistance to deal with the stock of the channel, and ultimately achieve the rise of net profit, it seems that the market competition of men's clothing category has shifted from the horse race enclosure to the single shop profitability, intensive farming has become the main theme of the industry operation. < /p >
Wang Tiankai, President of the Federation of industries, "P", "_blank" href= "http://www.91se91.com/" > textile > /a > has once said, "although China's textile a target=" _blank "href=" target= "> clothing industry is facing a grim situation, we must also clearly see that the market is still growing, but the growth rate has slowed down a bit." a "," href= ". < /p >
< p > indeed, you can't see that international brands are still scramble to enter the Chinese market. Sales of e-commerce platforms such as Taobao, Tmall and Jingdong are still climbing. This is the worst and the best time. The precise market positioning, the fine management mode and the "positive energy" such as the channel change that complies with the consumption trend, make the Lanzi, search special and seven wolves form the new advantage of the development. We also believe that after paying the price for the high growth, the Chinese clothing industry will eventually form a steady stream of power through the introspection of the inner transformation and the positive energy, and embark on the fast track of the clothing power. < /p >