The Model Was Selected As A Case Study Of Northwestern University'S Business Model.

< p > hosted by the HSBC Business School of Peking University, "the International Forum on business models and the founding of the Northwestern University business model research center" was held at Zhonghai Pavilion Hotel, Longgang, Shenzhen.

At the opening ceremony of the business model research center of Northwestern University, Frank Mulhern, vice president of the school of integrated marketing and communication at Northwestern University, announced that Nochi (N&Q) "Chinese characteristic SPA mode" was selected as the first case of the Northwestern University business model research center and awarded the certificate to Ding Hui, chairman of NOGE.

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Ding Hui, chairman of P, as an active explorer and practitioner of China's SPA mode, should be invited by the HSBC business school and Frank Mulhern, and vice president of Peking University, Hai Wei, vice president of HSBC School of business at Peking University, Professor Zhu Wuxiang, Professor of economics and management, Tsinghua University, and other authoritative experts to conduct business model practice case dialogue. Wei Wei

The SPA with Chinese characteristics (SPA is the abbreviation of Speciality Retailer of Private Label Apparel, plated literally as a professional retailer of self owned brand clothing) is the focus of dialogue.

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< p > it is understood that, after announcing the first case of the study of the model of central region as a research center, the research team of Peking University HSBC and Northwestern University will conduct in-depth research on the results of the innovative use of SPA model, and compile the case for publication.

Prior to that, the "customer relationship management and database marketing" of Northwestern University was compiled into the EMBA textbook as a case by Northwestern University, and the Harvard case library was compiled in Harvard University.

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< p > < strong > innovating the typical representative of SPA mode < /strong > /p >

In 2001, P began to explore the fashion retailers brand. After more than 10 years of exploration and development, and integration of supply chain, the SPA business model was established in 2007, that is, the professional retailers with independent clothing brands, and become the forerunners of the domestic SPA mode.

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< p > in the process of development, < a href= "http://www.91se91.com/news/index_c.asp" > "odd" /a "combined with the characteristics of the domestic market, ingeniously incorporated" member database marketing "into the SPA mode, so that the precise supply of SPA mode was further promoted, and a SPA mode with Chinese characteristics was initially formed.

In 2010, the independent development of "customer relationship management and database marketing" was developed by Northwestern University in the United States as a case book, and was compiled into Harvard's case database in 2011 by EMBA.

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< p > "our mode is different from the traditional clothing brand.

Our mode is terminal retail, through the control of the retail terminal, directly feel the needs and changes of the market, and then respond quickly to product development, production, supply and sales.

That is to grasp the "smile curve" at both ends of the product R & D and retail terminals, outsourcing production with low added value.

Ding Hui explained.

At present, this "market demand oriented product rapid supply strategy" is the most advanced business mode in the international apparel industry. Spain, ZARA, Sweden H&M, Japan UNIQLO and other international successful brands adopt this mode.

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< p > < strong > innovation drive the steady development of North Qi > /strong > /p >

< p > in recent years, China's footwear industry "inventory crisis" broke out.

According to the analysis of the industry, this is mainly caused by the traditional provincial agent system and the "order system" mode of clothing brand.

Traditional Chinese brands take the product supply mode of pressing goods at the first level to agents and franchisees, which can lead to too long a product's lead time, and do not directly control the information of terminal demand.

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< p > nowadays, faced with the industry crisis, the brand business of Quanzhou shoes and clothing industry will start the "second wars" after the early stage of conquering the city, changing from the overly dependent wholesale business mode to the consumer oriented retail business mode.

At the same time, in order to improve customer entry rate and purchase rate more effectively, they also deepen supply chain management and optimize channel construction.

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P, which has been committed to channel construction for many years, has managed the product development and design directly, directly managing the retail terminal, and outsourcing all production directly to consumers.

In order to further enhance the response speed of supply chain, the company has devoted itself to the information management of the entire supply chain, and has independently developed IEAP system to realize real-time information sharing from the retail terminal to the various production links of the headquarters, and through the timely analysis and response of the inventory information feedback, prepared for the chasing production and new product development ahead of schedule.

The fast supply chain management mode not only makes quick response to market demand, reduces the circulation cost of products, but also controls the risk of product inventory effectively by multi batch and small batch supply mode.

In addition, the "membership database marketing" of the company has deeply explored the needs of members, realized the accurate supply of products, and reduced the risks of blind development and supply of products.

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< p > in recent years, China's < a href= "http://www.91se91.com/news/index_c.asp" > shoes and clothing industry < /a > overall decline. With advanced business models and innovative development, the company has maintained low level of inventory and a certain growth every year, and has won wide attention and recognition from the society.

In May this year, Su Shulin, Secretary of the Fujian provincial Party committee and governor of the provincial Party committee, and the provincial government inspection team, accompanied by the leaders of the Quanzhou municipal Party committee Huang Huang and mayor Zheng Xincong, visited the Fujian Limited by Share Ltd to check out the innovative business model and modern information management of Fujian.

In addition, with the innovative business model and application, he earned the honor of "the seventh China clothing brand annual award" and the "ten competitiveness of China's textile and garment industry".

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< p > strong > SPA mode leads China's < a href= "http://www.91se91.com/news/index_c.asp > > garment industry < /a > mode change < /strong > /p >

< p > according to the prediction of the clothing consumption market of the textile and clothing research center of Harvard University, the popular basic clothing for daily wear will become the mainstream of consumption, while the SPA mode of clothing retailing is aimed at mass consumer groups.

At present, the successful implementation of SPA mode in the world indicates that the shopping habits of mass consumers are leading the development of the clothing retailing industry.

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The mode of "P > SPA has entered China for only a few years. At present, no real SPA mode system has been formed in China, and everything is still in development stage.

However, judging from the existing achievements, he has achieved fairly good results in learning from the SPA model, and combined with the characteristics of China's domestic market to develop and develop the Chinese style SPA mode.

An expert from a famous fashion industry in China said in an interview with the media that SPA mode will continue to develop and innovate in China for a long time in the future.

Obviously, the SPA mode has become the main force leading the pformation of China's garment industry.

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